How to Increase Instagram Followers in 4 Easy Steps

By Sam Sprague

January 04, 2021

Did you know that Instagram’s median engagement rate is 1,700% more than Facebook and 3,300% higher than a tweet?

For brands marketing themselves on Instagram, this is good news. However, to enjoy these high engagement rates, you first need to increase your Instagram followers and build traction on the platform.

If this has started to feel like an insurmountable task for your business, then don’t go anywhere. Because we’re about to share with you the top 4 failproof steps you can take to boost your following.

1. Optimize and Brand Your Page

The first step to gaining a loyal bevy of Instagram followers is to optimize and brand your page. This includes creating an on-brand bio, incorporating a relevant link to drive traffic to your site, and adding a profile image.

Besides this, you may also want to include hashtags in your bio.

2. Post Content People Want to See

The next fail-safe step to increase your Instagram followers is posting high-quality, engaging content on a consistent basis.

Although 80% of people on Instagram follow a business, they’re not likely to follow your page if all you share on it is shameless self-promotion.

Instead, tailor your Instagram strategy around creating content that tells your brand story, builds a relationship with your audience, and showcases your brand’s voice.

To do this, you should engage in visual storytelling and craft compelling captions.

3. Engage With Your Audience

If you want to increase your audience on Instagram, it’s essential that you engage with them. Building relationships with leads is an essential social and digital marketing skill, and responding to your Instagram followers is an ideal way to do this.

Are you getting comments on your posts? If so, don’t only reply to them, but head over to those people’s profiles and like a few of their posts.

You can also initiate engagement on your posts by asking questions in your captions or even running polls.

4. Use Targeted Hashtags

When it comes to hashtags, #targeted is the way to go.

At first thought, it might seem logical to target bigger hashtags. However, this means that when people do a search on Instagram, your content will probably be lost in a sea of competition.

On the other hand, if you choose to use more targeted hashtags, these have a higher likelihood of being found in search. For instance, say you run an online clothing shop that focuses on bohemian fashion for women. Instead of trying to be found just with terms like #fashion or #style, you could leverage more target hashtags, such as #bohofashion, #bohemianfashion, #bohostyle, etc.

Another top hashtagging tip is creating branded hashtags. These are hashtags that feature your brand’s name, slogan,  or something else that’s specific to it. Besides coming up with branded hashtags, you should also cross-promote them to increase their exposure.

Implement These Steps and Increase Your Instagram Followers

If you want to increase your Instagram followers, be aware that it will take time. However, the sooner you start implementing these steps for growing your audience, the faster you’ll start hitting those follower targets.

In the meantime, why not leverage Instagram advertising? Instagram allows for highly targeted and cost-effective ad campaigns that you can use to supercharge your business.

Need help? We are experts in social media advertising. Click here to get a free audit where we will dive into your analytics to devise a three-month advertising strategy for your team to analyze.

Sam Sprague Administrator
CEO & Founder , Sprague Media
Sam is the Founder & CEO of Sprague Media. He has over 10 years of experience in the Digital & Social Media Marketing world, on the agency and client-side. A Marine Veteran and Father, Sam is an avid Football and Basketball connoisseur who likes nothing better than to spend quarantine watching games!
follow me

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>