7 Deadly Social Media Marketing Sins

By Sam Sprague

May 03, 2021

That Your Fans And Followers Will Never Forgive

So, your boss asked you (or you’re the boss!) to create a Facebook page for your business…

And… Maybe a Twitter profile too.

You are thinking you could add a YouTube Channel!

And Pinterest doesn’t sound as bad either.

So you set all of these up.

DONE.

Now you’re good to go!

You are now everywhere…

But! Where is everyone?

Keep your sanity and your job!

Before running for the hills ask yourself…

Am I innocent? OR not guilty?

What we can say is you are guilty of the following:

1. Unpersonalized content.

You are guilty of virtually ignoring your fans and followers on all social media sites.

Before you know it, you’re just about to a write off the entire process because you simply can’t remember why you created these accounts in the first place.

2. Unused accounts.

You don’t even use the accounts you do have!

I know some of you are thinking, “But I’ve looked at them a few times to see if there were any interesting posts!”

Well that’s just not enough.

For all you know, the algorithm could be working against you, or you could be missing out on something that would skyrocket your social media presence.

3. It’s all about you.

I know, it is difficult to find what other people are saying on social media, but try to take a moment and read through.

Check out the feedback from your followers – and don’t get upset over negative comments; use them as an opportunity to improve! You need feedback – good or bad.

If you aren’t getting any, your followers are just waiting for something more interesting to show up on their feed.

4. Too many posts.

You see, it’s quite simple: if you put a lot of time into an account, you will get a lot of followers and likes!

It’s true – but it’s all going to go down the drain if you don’t manage your Facebook account correctly.

Thousands of fans may not care about your latest event once they have seen every single post you have ever posted in your whole life – trust me!

5. Not enough information.

Now, you may think that I am talking about you!

Well, it could be that someone is actually talking about you – but they aren’t saying it in a nice way!

Many people that are starting their social media accounts do not know how to manage them.

This is a big mistake, because even if you search for yourself on Google, there is a very good chance that you will land on your Facebook page – or some other social media profile – as the first result.

Take the time to learn how to edit and publish posts (and comments too!) with confidence in order to control what people see about your brand and company.

6. No links included.

If you are trying to get links over social media, you should know that it’s not always the easiest thing in the world.

In fact, if you are looking for quality links from well-known and trusted websites, you might be disappointed.

But, what can you do if someone has blatantly stolen your content and copied and pasted portions of it?

Who is in charge of social media management?

You!

As long as they are posting on their own behalf (and not as a guest), they need to mention where their content is coming from. And that’s where you come in!

7. Not enough activity on profiles.

If you are not using social media to its maximum potential, you will be losing out on extremely valuable information and advice from your target audience.

Use a Facebook or Twitter search to find out what people are saying about your brand, and don’t hesitate to join in the conversation – even if it’s negative feedback!

As long as you can stay calm and collected, there is no way that this feedback can harm you.

And finally, the fact that your Facebook profile is not linked to your other profiles certainly doesn’t help out an algorithm that is trying to steer people to credible sources.

Facebook has its own search function, but it can only do so much if there are hundreds of profiles and profiles of accounts just like yours in the network.

Be sure to “Link” up on all social media accounts in order to further legitimize your presence!

Sam Sprague Administrator
CEO & Founder , Sprague Media
Sam is the Founder & CEO of Sprague Media. He has over 10 years of experience in the Digital & Social Media Marketing world, on the agency and client-side. A Marine Veteran and Father, Sam is an avid Football and Basketball connoisseur who likes nothing better than to spend quarantine watching games!
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