6 Tips for Using Pinterest Advertising & Marketing to Promote Your Company

By Sam Sprague

September 16, 2020

Are you interested in incorporating Pinterest advertising into your marketing plan to reach new audiences?

Pinterest can be a great marketing tool, but it’s best to know how to use this platform to get the best results.

To learn more about how to advertise on Pinterest, keep reading.

In this guide, we will go over some tips and tricks that will help you make the most of your Pinterest advertising efforts.

1. Create Captivating Content

Because Pinterest is a highly visual platform, you will want to make sure you create captivating content that will stand out.

Not only is it important to make sure your content will catch viewers’ eyes, but you also want to make sure these visuals are paired with compelling copy.

Tastefully branding your content can help to build some brand recognition.

Infusing your ads with great storytelling elements can help to hook potential customers.

Try tactics like adding multiple images within one pin to make your visuals more dynamic.

This can be especially helpful when posting DIYs and other guides.

Including text in your pins using a text overlay, headline or description makes it easier for Pinners to know what your pin entails and is also easier for Pinners to find and come back to later.

2. Keep it Consistent

To keep your audience engaged, it’s important to Pin consistently.

Rather than filling up an entire Pinterest board at once, Pin to it at least once a day to reach a wider audience.

Use a scheduler to plan out your content so that you can keep things consistent, relevant, and organized.

Stay on top of seasonal content by planning ahead and keeping your content in line with popular topics.

3. Use Boards to Connect to Your Audience

Building effective boards can help you create useful content that can create a connection with your audience.

Give your audience a reason to follow you and keep up with your content by creating boards that can entertain or benefit them.

For example, you could create a board with tutorials or DIY’s that highlight or include your product.

Not only is this content helpful for your audience, but it also works to show current and potential customers how they could use your products to benefit their lives.

Create a board where you include user-made content to encourage others to post videos, blogs, and photos of how they use your products.

This allows you to create a community around your brand that can boost engagement and grow your following.

4. Use Targeted Ads

Utilizing targeted ads on Pinterest can help you reach the right kind of Pinner.

Use focused keywords, as well as focused demographics such as interests, age, and location to create ad campaigns that will reach your target audience.

Narrow in on your target audience using your brand’s buyer persona.

This will make it easier to find people who are more likely to be interested in your products and have an increased likelihood of following you.

This will help you boost the number of followers that you can convert to customers.

Expanding your targeting can help you reach new audience’s as you continue your Pinterest marketing journey.

You can do this by adding more related keywords and interests along the way.

Utilize the audience targeting feature in the Ads Manager section of the platform to target those who engage with your pins, as well as Pinners that are similar to your current following in terms of online behavior.

5. Make Shopping Easy

In a competitive market where convenience is everything, making it as easy as possible for customers to shop with you is a must.

Make it as simple as possible for your audience to shop with you on Pinterest using tools like Shop the Look pins.

This allows you to streamline the online buying process by taking shoppers straight to your product page from your pin.

This allows your customers to purchaser immediately if they wish, cutting down on cart abandonment rates.

Make sure you’ve switched to a business profile to utilize tools like the Shop tab.

This allows your followers to shop your pins and products all in one place.

6. Optimize Your Copy

If your pins link to a blog post on your web page, make sure that this content is keyword rich for the best results.

The more optimized your content is, the easier it will be for searchers to find it.

Make sure that your copy on both your pin description and blog post is as captivating as possible to increase your click in rate.

While you want to grab your audience’s attention, it’s important to steer clear of promotional or salesy language.

Figure out ways you can market to audiences on this platform without being too obvious as it will appear scammy.

Instead, include helpful descriptions and provide a positive sentiment while still encouraging a call to action.

Pinterest Advertising and Marketing Tips

To make the most out of this platform, keep these Pinterest advertising and marketing tips in mind to promote your company.

Utilize these marketing techniques to grow a following and a community around your brand.

This is a great way to build brand recognition and loyalty that can convert followers into paying customers in no time.

Are you looking for a team of specialist that can take your digital advertising efforts to the next level?

Contact us today to get started on increasing your online conversion rates and boosting your sales.

Sam Sprague Administrator
CEO & Founder , Sprague Media
Sam is the Founder & CEO of Sprague Media. He has over 10 years of experience in the Digital & Social Media Marketing world, on the agency and client-side. A Marine Veteran and Father, Sam is an avid Football and Basketball connoisseur who likes nothing better than to spend quarantine watching games!
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