7 Deadly Social Media Marketing Sins
That Your Fans And Followers Will Never Forgive So, your boss asked you (or you’re the boss!) to create a Facebook page for your business… And… Maybe a Twitter profile too. You are thinking you could add a YouTube Channel! And Pinterest doesn’t sound as bad either. So you set all of these up. DONE. […]
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Social Media Marketing vs Search Engine Marketing
As a brand, where should we focus more of our budget on, Social Media Marketing or Search Engine Marketing? There is no hard and fast rule on which is better or which you should prioritize over the other. However, it’s important to remember that the two are not exclusive to one another. In order to […]
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How Lookalike Audiences Can Increase Advertising Efficiency
Lookalike audiences are used on all social media platforms as a great way to target consumers based off your past customers, specific website events, or even email lists. Essentially, these lookalike audiences allow you to target people who have similar interests, traits, and buyer behaviors as your current customers. What is a Lookalike Audience? Lookalike […]
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11 Ways to Make Money on Instagram
Instagram is the most engaged with platform, out of all the social media platforms. The average user on instagram engages with around 67% of content. Even just having a presence on IG will increase your brands perceived value by 79%! So, in 2021, Instagram is a must for your brand and your business. In this […]
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Linkable Content Promotion: Turning Prospects Into New Customers
If you haven’t been living under a rock for the last decade or so, you’ll know that the world wide web is an absolute juggernaut. In fact, there are more people online on any given day than there are people on the planet earth. It’s no wonder then that businesses are racing to get their […]
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Increasing Your eCommerce Customers Lifetime Value With Retention Campaign
Ever seen that one person in your company constantly saying “why should we do ‘x’?” or “that’s too expensive.” But when you explain the actions and reasoning behind it, they are finally on board? That’s retention. Retention campaigns can help increase your customers lifetime value to your brand by incentivizing them to return to spend […]
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21 Strategies DTC Brands Need to Implement In 2021
In a world where DTC brands are becoming ubiquitous in the market, with customers demanding more accountability and transparency from companies, there is certainly an extra bit of pressure on the shoulders. Fortunately for those of us that have taken the plunge already, it’s possible to thrive as a direct-to-consumer business in this new era. […]
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Comparing GDN vs. DV360: What’s The Right Display Media Platform
Whether you’re just starting out as a marketer, or you’re a seasoned professional looking for a better solution to take advantage of the ever-changing digital landscape, it’s important to know all your options when it comes to Google’s platforms. In this post, we’ll be diving into two different types of display media – GDN and […]
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7 Core Strategies for Retaining eCommerce Customers Through Facebook Advertising
Facebook ads can be incredibly cost-effective for scaling your customer base, but that doesn’t mean you should abandon other digital marketing strategies like Paid Social or content marketing. By focusing on customer retention through Facebook ads, you can not only boost your eCommerce sales but also improve the ROI on your ad spend, because you’re […]
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Don’t Feed The Wildlife: Managing Trolls Who Comment on Your Social Media Posts
Hate the trolls? Ever endured the insults, the general nastiness, and just plain old rudeness of someone who left a comment on your Facebook post? You know, the kind of person who is so envious of you that they’re forced to go out and find some way to tear you down or at least make […]
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11 Emerging Omni-Channel eCommerce Trends to Implement This Year (Part 2)
*CONTINUING FROM PART 1 6. BEYOND FACEBOOK ADS – CHATBOT MARKETING Facebook ads are an amazing tool for marketers but they are not the only tool in your toolbox. Used correctly, chatbots can be a powerful resource for businesses, turning customers into life-long advocates… Without ever having to pick up a phone! In fact, according […]
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11 Emerging Omni-Channel eCommerce Trends to Implement This Year (Part 1)
Omni-Channel… “This is the Way” [Mandalorian voice]. Siloing channels is a mistake, and you will lose so much in the long run. Consumers are engaging with content across all platforms and your brand should be no different. With the rise of TikTok garnering so much attention from consumers, other platforms (like FB & IG) are […]
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