The Benefits Of Hiring A Portland Advertising Agency
Are you a business owner who wants to take your company to the next level?
Whether you are based in Oregon or across the United States, our Portland advertising agency can help you with your marketing needs.
Businesses across the country are outpacing the rest of the world when it comes to advertising efforts.
In 2016, businesses in the United States spent nearly $191 billion on advertising costs. That’s more than double the next closest country, China, who spent just over $80 billion!
But what are the benefits of hiring a Portland advertising agency like Sprague Media to help you grow your business?
Experience & Expertise
An effective advertising agency has experience and expertise in the industry. They also understand how to tailor a plan of action that works for your business.
Our Portland advertising agency has worked with many companies across the country and our process is results-driven.
For example, our Facebook ad campaign consists of a three-step process that is designed with your bottom line in mind.
Discovery & Research
We make it easy to connect with us to help establish a relationship with your business.
We get a feel for what your goals, priorities, and competitors are in your industry. Once we learn these things, we get to work to help you establish a way to reach those goals.
We do this through extensive research in your industry and by being aware of the trends in your area.
Testing & Implementation
Once we gather the data we need, we test the ads that will work best for your business. We take an in-depth look at how consumers are reacting to these. Once we determine what works and what doesn’t for you, we implement your ad campaign.
Optimization & Scale
But establishing your advertising campaign is just the start. A results-driven process is rooted in monitoring and optimization. Facebook is a valuable advertising tool, but it’s different from the advertising of old. We have the experience to recognize patterns on this social media platform and tweak things where needed.
Develop a Brand
While advertising campaigns are meant to improve your bottom line, an important part of this is developing a brand along the way.
What is developing a strong brand? Let’s use Nike as an example. The popular sports clothing company provides an often studied way of creating a brand recognized across the country (and the world)!
What’s one of the first things that come to mind when you hear the word “Nike” or see its well-known swoosh logo?
It’s probably sports or an active lifestyle. At the very least, people connect the swoosh with Nike.
That’s a powerful tool and gives Nike an advantage over their competitors. But creating a brand with that sort of recognition doesn’t happen over night. It’s part of a successful, sustained marketing campaign.
Our Portland advertising agency understands that creating a powerful brand comes through things like targeted marketing, a strong logo, and creative advertisements. In order to do this, we help you better understand your consumer base and how to tap into it.
Search Engine Optimization (SEO)
If your business has an online presence, search engine optimization (SEO) is arguably the most important aspect of your website.
SEO is a marketing process where your website drives traffic and increases your brand awareness by optimizing your rankings in search engine results.
After all, you can have the best website on the internet but if it can’t be found what good does it do for your business or prospective clients?
But SEO isn’t throwing darts at boards and seeing what sticks.
Our Portland advertising agency is experienced in analyzing keywords and phrases that optimize your web presence online. Through accurate information across your website and other places online, we can help you increase your SEO.
Local SEO is exactly what you might imagine. Developing search engine optimization that is designed to provide your business with the strongest results in your local market.
If your business is targeting local consumers it’s important to understand what they want and to ensure you are one of the top results in your industry.
How important is it?
According to Searchengineland.com, 46% of Google searches are local and 78% of those result in offline purchases!
It’s a staggering statistic that illustrates the significance of local SEO.
But how do we do it?
One of the ways is by ensuring that your landing pages and web presence contain up-to-date information. Consistently accurate information like your office location, store hours and phone number are used by search engine crawlers to help you in this regard.
Being proactive with your web presence across all platforms can be a time-consuming task for your business, but that’s one of the ways we help out!
Not placing enough emphasis on local SEO is what can keep your business from being discovered in your area.
Creating Unique Content
In today’s digital age, offering good content is an important part of a marketing campaign. Especially on the internet, where web surfers want high-quality images, HD video and things of that sort.
Our Portland advertising agency can help you develop unique content in your marketing efforts in an appealing way to your clients.
When it comes to online marketing, an increasingly bigger portion of content is coming in the way of video footage.
According to a study by Cisco, video will make up 80% of the internet’s web traffic by 2019!
You need an advertising agency with a forward-looking view of where things are headed not online but in print media, too.
At Sprague Media, we deliver a creative mix of content for your businesses advertising campaign with an eye towards the future.
Thinking Outside The Box
When you hire a Portland advertising agency to head up your marketing campaign you get the benefit of an outside perspective of your business.
As someone working with your business from the outside, our firm can help you develop new ideas. We will see things from a different angle than you or your employees.
Part of being a strong advertising agency is bringing an unbiased opinion to your client. An advertising agency comes to the table with a fresh set of eyes and ears.
This can help to facilitate the communication process within your business.
With this unique perspective, we can see your product or service in a way you may not have considered. This is a helpful consideration if you are torn between hiring an advertising agency or keeping your marketing efforts in-house.
Grow Your Professional Network
When you hire an experienced Portland advertising agency you can leverage their professional relationships across other industries.
Have a product or service that you think may complement another industry?
Advertising agencies work with companies across a wide range of fields. This is beneficial to you as a business owner because it can help open doors for you.
Save Time & Money
As a business owner, there are a lot of things for you to focus on. This can be one of the most challenging aspects of being an entrepreneur today.
Product development, business expansion, and sales are a few things a business faces.
When you work with our Portland advertising agency, you tell us where you want your business to go. From there, we handle the rest.
We work with you during the process to help you refine your marketing campaign. But our focus on helping your business means you have more time for other tasks.
This way your time is spent interacting with your customers. You also have more time to find better ways to deliver your product.
You’ve also got more time to network with other businesses and create strategic relationships.
Without an experienced advertising agency, you may go through a trial and error period. That won’t get you the results you want and will waste valuable time and money.
There are also relationships that advertising agencies have with ad companies. This can help them receive better pricing than if you tried to do it yourself!
Check out our impressive list of business partners!
Hiring a Portland Advertising Agency
The decision to hire an advertising agency is a big one that can have a lasting impact on your business.
At Sprague Media, we understand that there are a lot of options for your business. With that in mind, we dedicate ourselves to delivering you the best marketing campaign possible.
We use a unique mix of experience and creativity to create a one of a kind campaign with a long-term focus in mind. We make ourselves available to your business to timely address your questions.
A big part of a good marketing campaign is developing a strong message. We will help you do this by learning about what your market wants. Then creating a unique message that resonates with their needs.
Contact us today to learn more about how we can help your business establish an effective advertising campaign!