How to Advertise on Pinterest: 5 Tips to Get You Started

By Sam Sprague

January 18, 2021

Developing a comprehensive digital marketing strategy is essential when it comes to maximizing your company’s performance. But, many people tend to lock themselves into certain methods.

For example, entrepreneurs often assume that Google, Facebook, and Instagram are the only platforms you should focus on. In reality, Pinterest is a solid contender that can easily help you expand your marketing efforts.

We’ve put together a brief guide on how to advertise on Pinterest. Let’s take a look.

1. Create a Business Account

Before you can move forward, you’ll need to open a business account on Pinterest. If you already have an account, you also have the opportunity to upgrade your existing one to a business account.

Regardless of which option you choose, it’s a relatively straightforward process to complete.

2. Map Out Your Campaign Objectives

Every successful campaign begins with clearly defined campaign objectives. In the context of using Pinterest ads, though, there are four primary ones you can pursue. These include:

  1. Driving traffic to your site
  2. Accumulating views on your videos
  3. Convincing your audience to download your app
  4. Cultivating brand awareness

When building awareness through conventional Pinterest content or video views, you’ll pay for every 1000 impressions. When driving traffic or app installs, though, you’ll pay for every click.

3. Identify Your Target Audience

As you might expect, you’ll need to have a strong understanding of your core demographic if you wish to target them appropriately.

Interestingly, though, Pinterest allows users to implement a broad targeting strategy in addition to choosing specific values for certain targeting criteria. To elaborate, you could target users who browse Pinterest on specific devices, or you could target users who browse with any type of device.

The same goes for age, geographic location, spoken language, etc.

4. Configure Your Campaign

Afterward, you’ll be able to begin configuring your Pinterest campaign. One of the most important decisions you need to make is deciding between ‘Browse’ placement and ‘Search’ placement.

As the names suggest, these categories determine where your ads will be placed. Through Browse placement, users will find them as they navigate through Pinterest. This makes them ideal for broad campaigns.

In contrast, Search placement will allow users to find ads when they look for certain keywords. From here, you can choose the keywords you’d like to target, determine your budget and schedule, and set your maximum bid for your chosen Pinterest ads.

5. Keep Track of Your Analytics

In order to ensure that your campaign is as successful as possible, it’s imperative that you keep track of your analytics.

Fortunately, Pinterest’s Ads Manager interface makes this a streamlined process. You will have access to information like your overall impressions, engagement rate, the total amount you’ve spent so far, etc. You can use this info to capitalize upon strategies that are working or revamp those that aren’t.

Understanding How to Advertise on Pinterest Might Seem Difficult

However, the above information will make the process far smoother.

From here, you’ll be able to ensure that you have a comprehensive grasp of how to advertise on Pinterest and make the most of the utility that it offers.

Want to learn more about what we have to offer? Feel free to reach out to us today and see how we can help.

Sam Sprague Administrator
CEO & Founder , Sprague Media
Sam is the Founder & CEO of Sprague Media. He has over 10 years of experience in the Digital & Social Media Marketing world, on the agency and client-side. A Marine Veteran and Father, Sam is an avid Football and Basketball connoisseur who likes nothing better than to spend quarantine watching games!
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