How Lookalike Audiences Can Increase Advertising Efficiency

How Lookalike Audiences Can Increase Advertising Efficiency Lookalike audiences (LLA or LAA) are used on all social media platforms as a great way to target consumers based on: Essentially… These lookalike audiences allow you to target people who have similar interests, traits, and buyer behaviors as your current customers. What is a Lookalike Audience? Lookalike …

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ecommerce customer lifetime value

Increasing Your eCommerce Customers Lifetime Value With Retention Campaign Ever seen that one person in your company constantly saying “why should we do ‘x’?” or “that’s too expensive.” But when you explain the actions and reasoning behind it, they are finally on board? That’s retention. Retention campaigns can help increase your customers lifetime value to …

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Retaining eCommerce Customers Through Facebook Advertising

7 Core Strategies for Retaining eCommerce Customers Through Facebook Advertising Facebook ads can be incredibly cost-effective for scaling your customer base, but that doesn’t mean you should abandon other digital marketing strategies like Paid Social or content marketing. By focusing on customer retention through Facebook ads, you can not only boost your eCommerce sales but …

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tik tok

How to Use Tik Tok to Promote Your Business Even if you go out of your way to avoid interacting with the platform, chances are that you encounter Tik Tok in some form while browsing the Internet. The platform has exploded in popularity within a notably short period of time, and many entrepreneurs are looking into its …

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