eCommerce brands of all sizes are struggling to find their Brand Identity. Here are 5 tips to improve your brand identity, in all areas.
Content Marketing
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How Lookalike Audiences Can Increase Advertising Efficiency Lookalike audiences (LLA or LAA) are used on all social media platforms as a great way to target consumers based on: Essentially… These lookalike audiences allow you to target people who have similar interests, traits, and buyer behaviors as your current customers. What is a Lookalike Audience? Lookalike …
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11 Ways to Make Money on Instagram Instagram is the most engaged with platform, out of all the social media platforms. The average user on instagram engages with around 67% of content. Even just having a presence on IG will increase your brands perceived value by 79%! So, in 2021, Instagram is a must for …
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Linkable Content Promotion: Turning Prospects Into New Customers If you haven’t been living under a rock for the last decade or so, you’ll know that the world wide web is an absolute juggernaut. In fact, there are more people online on any given day than there are people on the planet earth. It’s no wonder …
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Increasing Your eCommerce Customers Lifetime Value With Retention Campaign Ever seen that one person in your company constantly saying “why should we do ‘x’?” or “that’s too expensive.” But when you explain the actions and reasoning behind it, they are finally on board? That’s retention. Retention campaigns can help increase your customers lifetime value to …
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21 Strategies DTC Brands Need to Implement In 2022 In a world where DTC brands are becoming ubiquitous in the market, with customers demanding more accountability and transparency from companies, there is certainly an extra bit of pressure on the shoulders. Fortunately for those of us that have taken the plunge already, it’s possible to …
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7 Core Strategies for Retaining eCommerce Customers Through Facebook Advertising Facebook ads can be incredibly cost-effective for scaling your customer base, but that doesn’t mean you should abandon other digital marketing strategies like Paid Social or content marketing. By focusing on customer retention through Facebook ads, you can not only boost your eCommerce sales but …
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Don’t Feed The Wildlife: Managing Trolls Who Comment on Your Social Media Posts Hate the trolls? Ever endured the insults, the general nastiness, and just plain old rudeness of someone who left a comment on your Facebook post? You know, the kind of person who is so envious of you that they’re forced to go …
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*CONTINUING FROM PART 1 11 Emerging Omni-Channel eCommerce Trends to Implement This Year (Part 2) 6. BEYOND FACEBOOK ADS – CHATBOT MARKETING Facebook ads are an amazing tool for marketers but they are not the only tool in your toolbox. Used correctly, chatbots can be a powerful resource for businesses, turning customers into life-long advocates… …
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5 Steps Every eCommerce Brand Needs to Use to Sell Products Inside Their Facebook Group Get to Work Stuffing Cushions If you’re in the retail and/or eCommerce space you’ve probably heard of “The Nugget”. No not Dino Nuggs or what you get your kids from McD’s. We’re talking about the rearrangeable sofa/couch/(play thing?), which was …
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How to Use Tik Tok to Promote Your Business Even if you go out of your way to avoid interacting with the platform, chances are that you encounter Tik Tok in some form while browsing the Internet. The platform has exploded in popularity within a notably short period of time, and many entrepreneurs are looking into its …
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4 Creative Ideas for Your eCommerce Brand to Stand Out on Facebook Social media is a crowded market. Everyone is there to hang out, have conversations, and businesses use them to sell their products all the time. Social networks know this well, and the algorithms are more sophisticated now, making sure people spend most of …
