4 Great Tips for Social Media Marketing for Small Businesses

By Sam Sprague

February 01, 2021

72% of Americans are on social media.

As a small business, you need a social media marketing plan to succeed. If you’re not on social media, you can bet that your competition already is.

Mastering social media marketing isn’t easy and there is a lot to learn. Fortunately, with a few simple strategies, you can be on your way to growing your business using social medial.

Keep reading for our top four tips for creating a social media marketing plan.

1. Start by Setting Goals

The first step when creating a social media marketing plan is setting goals. Your goals should follow the SMART goals system. Your marketing efforts should have a measurable impact on your business.

Your goals should use metrics to help you track your success and identify where you can improve. Whether your goal is to increase your conversion rate or acquire new customers, starting with a goal and a way to measure your success is the first step.

You should also research your competition and audit your current social media.

2. Get to Know Your Audience

You want to identify your target audience so you can tailor your content to their wants and needs.

By taking the time to research and strategize, you can narrow down which platforms your target audience is most likely to be using and what sort of content they want to see. Your content should aim to engage potential customers.

3. Create Compelling Content

Creating content for social media marketing is all about connecting with social media users. Focus on visual content as opposed to plain text. Social media users respond better to photos and videos.

Your content should never come off as “salesy.” Social media users can easily spot content that doesn’t provide them with any benefit and they will keep scrolling.

Instead, your content should provide a benefit to users without asking anything of them in return. While there should be some call to action, you don’t want to come off too strong. It’s all about finding a balance.

4. Prioritize Quality Over Quantity

When it comes to putting out content, the quality of what you put out is more important than the quantity.

To help stay focused on quality over quantity, create a social media calendar. Less can be more in this context. You need to be putting out content regularly, but not so often that the quality of your efforts suffers.

We Can Help You With Social Media Marketing

Learning how to use social media marketing for your business can seem like a lot.

The truth is, there’s a ton to learn. Optimizing your marketing strategy on social media takes trial and error. If you’re like most businesses, you’d rather get it right the first time.

You can save time and money by hiring a professional social media marketing company. Eliminate the guesswork and stay focus on doing what your business does best.

Click here to contact us today and learn more about what we can do for you.

Sam Sprague Administrator
CEO & Founder , Sprague Media
Sam is the Founder & CEO of Sprague Media. He has over 10 years of experience in the Digital & Social Media Marketing world, on the agency and client-side. A Marine Veteran and Father, Sam is an avid Football and Basketball connoisseur who likes nothing better than to spend quarantine watching games!
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