How Lookalike Audiences Can Increase Advertising Efficiency Lookalike audiences (LLA or LAA) are used on all social media platforms as a great way to target consumers based on: Essentially… These lookalike audiences allow you to target people who have similar interests, traits, and buyer behaviors as your current customers. What is a Lookalike Audience? Lookalike …
Increasing Your eCommerce Customers Lifetime Value With Retention Campaign Ever seen that one person in your company constantly saying “why should we do ‘x’?” or “that’s too expensive.” But when you explain the actions and reasoning behind it, they are finally on board? That’s retention. Retention campaigns can help increase your customers lifetime value to …
Don’t Feed The Wildlife: Managing Trolls Who Comment on Your Social Media Posts Hate the trolls? Ever endured the insults, the general nastiness, and just plain old rudeness of someone who left a comment on your Facebook post? You know, the kind of person who is so envious of you that they’re forced to go …
*CONTINUING FROM PART 1 11 Emerging Omni-Channel eCommerce Trends to Implement This Year (Part 2) 6. BEYOND FACEBOOK ADS – CHATBOT MARKETING Facebook ads are an amazing tool for marketers but they are not the only tool in your toolbox. Used correctly, chatbots can be a powerful resource for businesses, turning customers into life-long advocates… …
How to Use Tik Tok to Promote Your Business Even if you go out of your way to avoid interacting with the platform, chances are that you encounter Tik Tok in some form while browsing the Internet. The platform has exploded in popularity within a notably short period of time, and many entrepreneurs are looking into its …
4 Great Tips for Social Media Marketing for Small Businesses 72% of Americans are on social media. As a small business, you need a social media marketing plan to succeed. If you’re not on social media, you can bet that your competition already is. Mastering social media marketing isn’t easy and there is a lot to …
How to Create A Mailing List: Everything You Need to Know Learning How to Create a Mailing List With all the other things you have to do, is it really worth your time to learn how to create a mailing list? Think about it this way. An email list consists of the names and …
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