The Importance of Having a Clear E-Commerce Strategy (Yes, It Matters)

By Sam Sprague

October 20, 2020

If you do business online, it’s essential to know how to market your e-commerce site.

Today, nearly all leading businesses have an online presence. It can prove challenging standing out from the competition.

However, an e-commerce strategy presents a unique challenge. With e-commerce, you need to do more than attract attention. You need to convince as many customers as possible to buy on the spot.

E-commerce marketing is not mutually exclusive from other kinds of digital advertising. Along with other digital methods, it can help your business grow and thrive.

To learn more about the importance of having clear e-commerce marketing strategies, keep reading.

What Is E-Commerce Marketing?

Advertising is a part of marketing. Likewise, e-commerce advertising is a part of e-commerce marketing.

Together, these practices can help you to reach your audience effectively. They’ll help you to boost conversions and improve the awareness of your brand. More importantly, however, they’ll encourage consumers to take action that includes buying your product or service.

E-commerce, however, goes beyond advertising your brand. You must also promote your products.

E-commerce marketing encompasses using display ads, banner ads, and rich media. However, you must also make your presence known across various marketing channels as well as on popular social media networks. Social media enables you to connect with your audience and deliver content that engages potential buyers.

As an e-commerce store owner, however, your content may look a little different compared to other companies. Also, not every platform will suit your needs.

For example, e-commerce is an intrinsically visual practice. Part of selling goods online involves showing off your products. With e-commerce marketing, you must place emphasis on putting your product in front of potential consumers.

In part, your success in e-commerce strategy depends on your ability to highlight your offerings. For example, Instagram is a great platform for providing sharp product imagery. Furthermore, the platform expands your reach beyond your product pages.

Getting Technical With E-Commerce Strategy

With e-commerce, there are few marketing tactics available that are unique to online stores. For instance, you can take advantage of post-purchase follow-up.

This kind of marketing happens after a consumer purchases something from your online store. During the checkout, it’s always a good idea to offer buyers the chance to subscribe to your newsletter. Now, you have their contact information, and you can follow-up with more promotions.

After a customer makes a purchase, you want to keep the conversation going. You can do this by sending a follow-up email a few days later.

You can also use this tactic to gauge a customer’s interest in your other products. More importantly, however, staying in contact with your buyers shows that you care about their shopping experience.

You can also market to customers who don’t make a purchase. Often, consumers will add goods to a shopping cart and not follow through with buying.

E-commerce marketers call this shopping cart abandonment. This scenario takes place for several reasons. Figuring out how to reduce shopping cart abandonment is a great way to improve e-commerce profitability.

Hopefully, you’ve taken steps to collect the email addresses of site visitors. If so, you can use that information to follow up with a polite email that reminds customers that they have unclaimed goods in their shopping cart. You can use this opportunity to re-engage with potential buyers.

Why You Need a Clear E-Commerce Strategy

E-commerce marketing is an effective way to improve the recognition of your online storefront. It can also help you to develop new business.

Furthermore, e-commerce marketing can help to increase your organic traffic. This kind of marketing can also help you save on operational costs.

As each day passes, online shopping is growing increasingly popular. By marketing your online store, you can improve your standing among competitors. More importantly, you can outperform them.

It’s important that you use effective e-commerce strategies to promote your online store. For example, it’s essential to develop quality content with searchable keywords. You should also use searchable keywords to drive traffic to your website and improve the visibility of your brand.

You also want to generate more traffic. By doing so, you can convince more buyers to convert. In turn, you can realize more profit.

However, you must also think about the user experience when they arrive at your site. It’s important that your website is responsive and user-friendly. The idea here is to make it as easy as possible for consumers to buy your goods.

Thriving in the Digital Landscape

By partnering with a skilled digital e-commerce agency, you can succeed in the online selling space. An experienced consultant will help you design a marketing plan and research your e-commerce marketing strategy.

For exceptional consultants, their success is your success. An expert digital marketing agency can help you to increase leads and conversions. Ultimately, the relationship will help you to increase revenue for your online enterprise.

A skilled digital marketing agency can audit your existing online presence. With this information, they’ll help you to develop an effective e-commerce marketing campaign.

Furthermore, they’ll stay along with you for the ride. As you deploy campaigns, they will test them and help you find opportunities for improvement.

Build Recognition Across the Biggest Platforms on Earth!

Now that you know more about e-commerce strategy, all you need is an agency with the expertise to take your online store to the next level.

Sprague Media is an expert e-commerce marketing agency that can help you to develop your digital strategy. At Sprague Media, you’re more than a client—you’re our partner.

We’re experts in leveraging the Facebook algorithm. We also deploy tried-and-true marketing techniques that will help you to develop a loyal following.

Contact a Sprague Media e-commerce expert today at (971) 204-7295 to get started. Alternatively, you can reach us online to sign up for a free audit and analysis.

Sam Sprague Administrator
CEO & Founder , Sprague Media
Sam is the Founder & CEO of Sprague Media. He has over 10 years of experience in the Digital & Social Media Marketing world, on the agency and client-side. A Marine Veteran and Father, Sam is an avid Football and Basketball connoisseur who likes nothing better than to spend quarantine watching games!
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