The 12 Best Ways to Make Money With Facebook Ads

By Sam Sprague

March 11, 2020

OK, you’re on Facebook. Your business profile is completely filled out and your page looks nice…

You are keeping a balance with self-promotion and sharing amazing content related to your brand.

You have an audience. A decent sized one. You even put in the effort to engage with your audience.

Things seem to be going well.

As successful as your Facebook page has been, is it as successful as it can possibly be?

Do you use ads to get your brand name out there and attract more of an audience?
Do you make money with Facebook ads?

Whether your answer is yes, no, or unsure, this article is for you.

How to Make Money with Facebook Ads

There’s always room for improvement, so let’s take a look at the 12 best ways to make money with Facebook ads.

Yes, there are actually 12 advertisement methods!

They fall under these categories:

  • Traffic and conversion

  • Sales and leads

  • Likes and engagement

  • Installs

  • Events and offers

  • Application ads

  • Local awareness

  • Dark posts

1. Domain Ad
Ad type: Traffic and Conversion

The domain ad is a relatively simple way to make money with Facebook ads and get your name out there.

These ads are computer-supported ads as they show up on the right-hand column of your Facebook page.

These ads come with a displayed title, a brief description, and a URL.
Simple, cheap, and cheerful.

2. Page Post Link
Ad type: Traffic and Conversion

AKA Newsfeed ads. These are the advertisements that show up on your newsfeed and is a popular choice.

Unlike the domain ad, the photo with this ad is larger and you get a little bit more description space, allowing you to catch someone’s attention.

You can even use video instead of a photo, if you’d like, too.

Not only do you make money with Facebook ads this way, they work wonders with increasing audience engagement and getting likes for your page.

For best results, check the comments left by users and respond to them to boost your engagement.


3. Page Like
Ad type: Likes and engagement

Speaking of page likes, are you in need of more? If so, this is the ad type for you.

Having more likes means more people know of your brand, see your content on their newsfeed when you post, and ultimately are more likely to be aware of any offers you have going on.

Plus, a page like ad is supported on all devices – mobile included.

So, this is definitely a way to make money with Facebook ads.

This style of advertisement comes with an immediate call to action button – meaning, there’s a like button right there on your ad.

Make sure to use a great image!

4. Page Post Photo & Page Post Video
Ad type: Likes and engagement

Photos and videos are an extremely good way to engage with your fans – especially videos.

If you have a gorgeous photo you want to show off, do it. You can include a text description and link as well.

Likewise, if you have a great video, post it. Videos can help you re-target, too.


By how much of your video they watch.

Facebook has 8 billion video views per day.

Get on that! This is an amazing way to make money with Facebook ads!

Yes, you can, too, small business brand!

5. Local Awareness
Ad type: Local awareness

Another hot way to make money with Facebook ads, a local awareness ad speaks for itself on why it’s amazing.

When you target your audience, you can specify where you want to target with the geographical tool.

Your ad will show up for people who are geographically near your business!

There’s even an optional call to action that can be included with your local awareness ad.

No more hoping that your ad will show up on someone’s newsfeed that lives nearby! Coming to a reality near you.


6. Events & Offers
Ad type: Local awareness

Along with your local awareness ad, you’re able to post ads about events and offers going on with your brand.

An event ad is a superb way of letting your audience know that you have something going on at your location that they should check out.

An offer ad is exactly what it sounds like – an ad promoting a sale or deal you have going on at your physical location.

Along with your local awareness ad, you’re able to post ads about events and offers going on with your brand.

An event ad is a superb way of letting your audience know that you have something going on at your location that they should check out.

An offer ad is exactly what it sounds like – an ad promoting a sale or deal you have going on at your physical location.

To really seal the deal with offer ads, when a user clicks on your ad and redeems the offer, they get a confirmation email detailing all the need-to-know information about your offer.

Yeah, you’re really gonna make money with Facebook ads like this!


7. Multi-Product Carousel
Ad type: Sales and leads

The multi-product carousel ad is very similar to the page post link ad.

What separates the two is that the multi-product carousel ad shows off multiple products rather than just one photo.

If you have a lot of hot items, this is a great ad type to use.

Plus, it gives more depth to the shopping experience. It’s like browsing a shelf in an actual store to see if the item you’re looking for is there.


8. Dynamic Product Ads
Ad type: Sales and leads

Take re-targeting advertisements to the next level with dynamic product ads.

The Facebook dynamic product ads work by targeting users based on their past interactions on your website or app with an ad.

It’s official – nowhere is safe from advertisements. They stalk you.

Use this to your advantage.

To do this, make sure your product catalog is uploaded to Facebook and that your Facebook Pixel is functioning properly on your site’s pages. Facebook then handles the rest!

It’s a necessary evil.

9. Lead Ads
Ad type: Sales and leads

Lead ads are amazing.

Have you ever scrolled along your Facebook newsfeed, saw something you wanted to sign up for, only to find it taking you out of the Facebook app?

Which lead to a sigh because now your scrolling might be screwed up and now you’ll have to start over.

Well, there’s a solution for this.

Rather than leaving Facebook to sign up for something with your brand, they stay on Facebook.

It’s genius! No more frustration from interrupted Facebook browsing!

Of course…

…There can be issues with these kinds of ads.

First of all, you have to export the leads manually (unless you get another software program that connects with the API).

Secondly, depending on industry, these kinds of ads may not convert as well as a well put together funnel.

Seriously! Check out AdEspresso’s article on this exact issue.

Best thing to do? Test!

10. Canvas for Mobile
Ad type: Sales and leads

While we’re on the topic of staying on Facebook and interacting with your product, let’s talk about canvas advertising.

Remember the carousel ad? Canvas is a beefed up version of that carousel.

The canvas ad is a great way to have customer engagement via their mobile app.
With the canvas ad, customers can swipe through a carousel of images.

They can also tilt the image of the product in different directions as well as zoom in and out.

Pretty sweet mobile shopping experience, huh? All while not ever leaving Facebook.

This is shopping of the future.


11. App Ads
Ad type: Installs

Does your brand come with an app? If so, the Facebook app ad may be just what you need to get more installs.

Facebook is really working to deliver every angle of your brand.

Displayed on a newsfeed with an image, a description, and a call to action, this is a great tool to drive installs for either a mobile app or desktop app.

Seriously. Facebook will promote the installation of your app!

12. Sponsored Ads
Ad type: Dark post

Have you ever noticed while you’re scrolling through your newsfeed, you see a post that says “sponsored”?

These are dark posts.

They’re not so much evil as they are sneaky.

Dark posts are ads that do not show up on your business’ timeline but can be accessed by anyone with a direct link.

So these ads look like unpublished posts.

Dark posts are great because not only do they not take up any room on your timeline, but they also promote to specific fans of your page.

And dark posts allow you to use keywords, too!


Final Thoughts

Phew! This is quite a list!

In truth, you can make money with all sorts of Facebook ads.

Ads are the driving power of your brand – they let users know that you exist and you may have what they need.

If you’ve got what they need, the money will come. You just need to make sure you’re appealing to the right audience.

When it comes down to it, it’s all about audience and stellar content.

Your content needs to look great, it’s relevant, and you have a target demographic.

It can be a challenge but give these ad styles a try.

Need Help?

If you need any help, it’s important to pick the right facebook advertising service to help you with your brand.

At Sprague Media, we put your brand at the center of it all, paying careful attention to the details your brand needs for success.

That’s why we have a 10-step process for successful Facebook ad campaigns.

Are you ready? Let’s schedule a time to discuss what Sprague Media can do for you.

Sam Sprague Administrator
CEO & Founder , Sprague Media
Sam is the Founder & CEO of Sprague Media. He has over 10 years of experience in the Digital & Social Media Marketing world, on the agency and client-side. A Marine Veteran and Father, Sam is an avid Football and Basketball connoisseur who likes nothing better than to spend quarantine watching games!
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