The Importance of SEO
SEO is the process of getting more traffic to websites through search engines like Google, Bing, Yahoo etc.
The goal is to have your website appear highest up on a search engine’s page. You will increase the volume of traffic as well as draw in more customers.
SEO aims to target particular searches in images, videos, and quality content.
Sounds boring, huh?
The more you understand about the dull stuff, the better your chances of success. After all, SEO is not rocket science. You will need to understand the process before you can master it.
WordPress is also a very simple and SEO friendly CMS. It allows bloggers with an unlimited amount of optimization potential. But you will have to do a lot more than post a couple of blogs a day.
SEO is always changing, though many people argue that it’s dead. People aren’t always making organic searches like we did in the past. Google has become the place to search using natural conversation such as, “How do I..?” etc.
This is why unique approaches are often necessary. WordPress isn’t at the optimization level that it needs to be. You will have to use your blogger seo tips and promote the odds of organic searches.
There are a lot of places that you can get traffic to your website. A few ways are through social media, online forums, email lists, YouTube, or referrals from other bloggers.
Search engine optimization is the most successful way for you to build traffic. People use Google more than most other websites. The most popular searches revolve around:
- More information
- Solving problems
- Researching/buying products
SEO is a great opportunity for you to drive traffic and customers to your WordPress website.
1. Understand Keywords
To have a successful SEO strategy for your WordPress website means to have successful keywords.
Before writing a post on your blog, it pays off to see what kinds of keywords you can have and what words stand out to you.
When creating original content, it’s always best for you to include words that come to mind. It also helps to consider the words that other people will be searching for.
The easiest way to do keyword research is by using free tools that can help you along the way. Once you get the hang of that, it’ll feel easier every time!
Google Keyword Planner is an insightful source. It lets you know what words and phrases people are actually searching. It also tells you how often per month they are being searched.
Disclaimer: these numbers are not always as accurate as Google might lead you to believe. They are still one of the best ideas you can get to figure out how to build traffic.
To use it, you input ideas you have about what you’d like to write about. Next, Google will show you various keywords that are being searched for. Voilà!
2. Take Keywords One Step Further
There is a difference between commercial intent and buyer keywords. One will boost your traffic and the other will do that PLUS make you money.
The focal point here is that to make money through search engine traffic you want to be strategic. Use words that people are using when they are looking to buy something.
These are not keywords used for fun or for fact finding etc.
The average way to write a title for a post: “How to Get Traffic to Your Website”
The better way to write a title for a post: “The Best SEO Tips to Help Maximize Your Online Traffic”
Here you are assuming that “SEO Tips” is what will have the most traffic. The better title allows you to actually sell to people who are looking for tips to help solve their problem.
Try not to write too many posts selling things so you can avoid losing your audience. But if you are aiming to sell on WordPress, make sure you have the right keywords.
3. Produce Quality Content
Content marketing is different than SEO but the two compliment each other very well. Creating quality is key to showing up on Google’s searches.
To gain more traffic, you must do more than write more content, write more often or write about anything.
You need to create content that matters. Content that people will want to bookmark, link and share.
Google NEEDS Quality
In the SEO world, quality content is also important because of how Google will be measuring it. Websites with poor quality pages and articles are slowly disappearing from Google. Your content won’t rate as high if you aren’t careful.
Control the length of your content. Make use of linking your content. Add quality multimedia to posts. Get people to stay on your WordPress site for longer.
Keep these factors in mind when creating content for your website. These will all make the difference to your SEO.
4. Create Optimized Meta Titles and Descriptions
In WordPress, plugins are your friends. And the Yoast SEO Plugin is your best friend.
The Yoast SEO plugin is a tool that helps you write titles and descriptions for your blog posts. It also focuses on a keyword by linking back to your keyword’s appearance. That includes how it appears in the page title, article heading, URL etc.
Yoast has frequent updates based on the latest SEO standards. Keeping up with Google’s changes as well.
In order for Yoast to work, you will need to work through each optimization section for every blog you post.
5. Install a Caching Plugin
Caching plugins gathers everything on a webpage and puts them in a temporary storage section of your hard drive (or cache).
This simple plugin installation can enable your site to load much quicker. Each time your reader visits they will appreciate how easy your site is to navigate.
6. Use ‘Rich Snippets’
Rich snippets helps Google results make more sense to users.
We’ve all seen rich snippets before. They appear as a short, meaningful paragraph describing an article. They’re usually in the SERPs (search engine results page).
These extra features boosts SEO and allows your content to appear more interesting and clickable than the other results.
You can install rich snippets plugins to make things simpler. That way you can manage how it’s used for articles, videos, events etc.
7. Share Competitor’s Links
Having link-backs is a very important blogger seo tip.
You can find out who is linking to your competitor then build a strategy on how you can get them to link back to your site.
This can be as simple as approaching them directly for a collaboration. You could share a guest post or a useful article that they can link back to you.
Building this relationship benefits your WordPress site and the traffic towards it.
8. Get Rid of SPAM
When spam shows up in your comment sections of WordPress, it happens automatically. If you aren’t careful, inappropriate websites can sneak onto your blog posts with piles of comments.
This is not something that you want search engines to notice.
Another solid plugin is Akismet. It is a highly-ranked comment blocker and will get rid of all bad comments. It’s also free for personal blogs.
Akismet will check all comments, pick up on spam, and report on comments with bad links. You can also browse the comments Akismet catches and delete anything you don’t want there.
9. Utilize Social media
Sharing your posts increases traffic, builds leads and drives sales. You don’t even need to promote yourself anymore – there are plugins to do it for you!
Gaining social shares is big for SEO and something you don’t want to neglect.
Install social sharing icons to your WordPress site with the Social Media Share Buttons Plugin. SumoMe will also make this very easy to accomplish.
Having social sharing buttons at the end of every post makes your content easier to share. Readers can automatically share content and encourages more external links.
10. Check Stats with Google Analytics.
With Google Analytics, you can follow the changes in traffic and popular posts to get a one-up on competition.
You should also find ways to make your content more appealing to readers. Fix any broken links you have. Update information on your website when necessary.
11. Go Above & Beyond SEO
While there are plenty of other blogger seo tips to consider. With so much information out there on SEO, it’s great to have the best tips highlighted.
As previously mentioned, SEO is changing. The use of search engines is changing. And the way keywords are being used is changing as well.
Keywords are still one of the most important things for your WordPress site. But you should also remain focused on the research perspective of your content. Drive readers to NEED your blog.
Focus on the topics you want and how you can optimize the user experience than keywords. This will help you plan your content and make things like lead generation much easier.
In the end, whatever you decide to do with on page SEO, you have to make sure that the user experience is your main focus. The rest is history.