How to Use Tik Tok to Promote Your Business

By Sam Sprague

February 16, 2021

Even if you go out of your way to avoid interacting with the platform, chances are that you encounter Tik Tok in some form while browsing the Internet.

The platform has exploded in popularity within a notably short period of time, and many entrepreneurs are looking into its advertising capabilities. In fact, it can be a great way to promote your business under the right circumstances.

Let’s take a look at everything you should know about it.

Create Your Own Content

Although this is the most straightforward way to promote your business, it involves notable effort to create captivating content.

Despite the fact that Tik Tok videos are often short and simple, you can expect to invest a significant amount of resources. You’ll need to consider factors like:

  • The overall concept
  • Lighting
  • Audio
  • Video quality
  • Tik Tok music

As you can tell, it’s imperative that you take this obligation seriously.

Otherwise, it will be highly difficult for your brand to stand out amongst other users. When handled appropriately, though, creating original content can be one of the most effective ways to showcase your products or services.

Work With Influencers

As with any other social media platform, working with influencers should always be an option you keep in mind. Depending on the size of their following and how many users engage with their content, a simple investment could provide an exponential return.

Depending on what industry you’re in, this will involve you paying for this individual to showcase, review, or promote the product or service your business offers.

Be sure, though, that you only work with influencers who have a positive reputation. Otherwise, this method could actually provide more harm than good.

Advertise Natively on the Platform

If you’d prefer a more direct strategy, it’s possible for you to directly advertise instead. Specifically, there are four primary ways the platform allows you to pay for advertisements:

  1. Branded lenses: These are custom filters related to your business.
  2. Sponsored hashtags: Hashtags that your company sponsors will receive a custom banner on the app’s Discover page.
  3. Brand takeovers: Before users are initially able to see other content, they will see advertisements in this category.
  4. Native ads: These ads play between content that has been created by other users.

You’ll have plenty of advertising potential through the above methods. Keep in mind that some may be more effective than others since there are many variables at play (such as what industry you operate in, what you sell, etc.).

A Solid Tik Tok Strategy Could Be Game-Changing

The above information will help ensure that you know everything that you should before you develop your Tik Tok advertising campaign. From here, you’ll be able to take full advantage of all of the utility it can provide to your business.

Want to learn more about what we have to offer? Feel free to reach out to us today and see how we can help.

Sam Sprague Administrator
CEO & Founder , Sprague Media
Sam is the Founder & CEO of Sprague Media. He has over 10 years of experience in the Digital & Social Media Marketing world, on the agency and client-side. A Marine Veteran and Father, Sam is an avid Football and Basketball connoisseur who likes nothing better than to spend quarantine watching games!
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