Social Media Marketing vs Search Engine Marketing

By Sam Sprague

April 26, 2021

As a brand, where should we focus more of our budget on, Social Media Marketing or Search Engine Marketing?

There is no hard and fast rule on which is better or which you should prioritize over the other.

However, it’s important to remember that the two are not exclusive to one another.

In order to have a successful marketing campaign, both Search Engine Marketing (SEM) and Social Media Marketing (SMM) must be utilized together.

It’s important for companies to create comprehensive social media marketing strategies in order to ensure that they reach their audience and are able to connect with them in an authentic way while also ensuring that they follow SEO best practices as well, such as optimizing site content for organic search engine listings.

SMM vs SEM

The biggest advantage of social media marketing is that its cost effective, especially when compared to the advertisement costs incurred through search engine marketing.

With search engine marketing, you are paying to reach your audience, which could be good or bad.

The main downside of SMM as opposed to SEM is that it’s a time consuming and reactive method of promotion.

You can’t necessarily control your follower base or manage them in the same way you can with SEM.

But you can offer promotions through different channels and target your followers based on their online activity and behavior.

Because social media is such an organic presence on the web, you have to be careful about what content you post to your page(s).

It can be a tool business owners use to get the word out about their company and products, but it’s also a great way to socialize with existing customers.

The benefits of social media are many, and it may be something you want to begin using in your company’s marketing campaign.

You just need to make sure you’re doing everything correctly so that your followers are engaged, coming back for more, and becoming loyal customers.

You also want to make sure that your content is engaging and useful.

It’s okay to promote your business and offer deals now and then, but don’t make this the focus of your page(s).

What might be considered effective in terms of engagement on one platform, might be seen as spam on another.

For example, if you post too many pictures on Pinterest, many users will lose interest and stop following you.

The goal is to strike a balance between search engine marketing and social media marketing that ultimately generates leads for your company while also building up your social media presence and reputation.

Social media can be seen as a way for companies to connect with their customers and promote themselves in ways they might not have thought about before.

Because SMM is an organic process, it requires more work on your part to maintain your online presence.

You need to spend time interacting with your audience and engaging them with valuable content.

Conclusion

If given a choice between spending time on SMM or SEM, choose SMM because it’s cheaper than SEM and can generate a lot of interest in your brand simply because users are more likely to follow or like your page if they see others doing the same.

Search Engine Marketing is something you can focus on once it starts to produce results.

As many companies are turning to social media marketing as a way of promotion, you want to create profiles for all available sites that allow businesses like yours the opportunity to establish an online presence.

Sam Sprague Administrator
CEO & Founder , Sprague Media
Sam is the Founder & CEO of Sprague Media. He has over 10 years of experience in the Digital & Social Media Marketing world, on the agency and client-side. A Marine Veteran and Father, Sam is an avid Football and Basketball connoisseur who likes nothing better than to spend quarantine watching games!
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