As we continue to ride the waves into the summer, it’s time to turn our attention to a marketing strategy that’s hotter than a midday sun at the beach. This week in the DTC Newsletter, we’re putting the spotlight on video content.And no, we’re not talking about your Dad’s old vacation home videos.We’re diving into ... Read more

What Do You Need To DoTo Stay Ahead Of The Game This Summer? As we prepare to launch into the pre-summer season, it’s time to smear on the sunscreen and fine-tune our advertising strategies. This week in the DTC Newsletter, we’re diving deep into the pool of advertising best practices. And no, we’re not wearing ... Read more

Harness The Power Of UGCIn Your eCommerce Marketing Strategies In this weeks DTC Newsletter, we’re taking a look at the world of User-Generated Content (UGC). And how it can be harnessed more effectively to drive conversions and foster customer loyalty for your brand. UGC, which includes anything from product reviews and ratings to customer photos ... Read more