FEATURED EPISODE
How to Grow Your Ecommerce Business in 2021 with Colin Giblin at Turtle Fur
Ecommerce Straight Talk: Episode 11
This week we’re chatting with Colin Giblin.
Colin is the Director of Ecommerce at Turtle Fur… A brand focused on making being happy outside easier since 1982 with quality headwear & accessories for all seasons and all lifestyles.
Join us in discussing all things eCommerce, including:
- Effects of massive mask over-inventory
- How to be persistent through Q3 and Q4
- Dealing with the changing purchase behaviors of consumers
- Growing a brand in 2021
Conversational Ecommerce & Back-To-School
Ecommerce Straight Talk: Episode 10
This week we’re discussing:
- Weber and Traeger go public
- TikTok IPO on ice
- Amazon and Google under investigation
- Klarna buys eComm tech startup Hero
- Back-to-School sales to hit record spending
How to Use Ecommerce Ad Automation with Adan De La Cruz at Revealbot
Ecommerce Straight Talk: Episode 9
This week on Ecommerce Straight Talk we’re chatting with Adan De La Cruz. Adan is the Success Manager at Revealbot.
Join us in discussing all things eCommerce, including:
- Automation in Advertising Technology
- iOS-14 interruptions
- What’s working and what isn’t with Facebook Advertising 2021
- Scaling and Growing a brand in this “New Normal”
Starting and Scaling a Subscription Box Company with Cody Rich at Backcountry Fuel Box
Ecommerce Straight Talk: Episode 8
This week we’re chatting with Cody Rich.
He’s the Founder of Backcountry Fuel Box and the Creator of The Rich Outdoors Podcast.
Join us in discussing all things eCommerce, including:
- Subscription Box Companies
- Branding in 2021
- Contending with the latest iOS issues
- Scaling and Growing a brand in this “New Normal”
Virtual Events, Gaming, and Omnichannel – The “New Normal”
Ecommerce Straight Talk: Episode 7
This weeks episode we’re discussing:
- LinkedIn doubling down on virtual events.
- High fashion brands getting into gaming.
- Six major Retailers going all in on Omnichannel.
- How Ecommerce fits into a Post-Pandemic world.
- Instagram releasing new “Drop” feature.
Shoppable Inventory Takeover
Ecommerce Straight Talk: Episode 6
This weeks episode we’re discussing:
- Amazon Prime Day Expectations this year
- Will retail sales slow down in the near future
- $15 minimum wage is trending in Ecommerce
- Returned items becoming a burden
- Shoppable inventory take over
Last-Mile Delivery Bandwagon
Ecommerce Straight Talk: Episode 5
This weeks episode we’re discussing:
- Summer sales extravaganza
- Peloton and their destructive treadmill
- Going Digital: Legacy brands vs DTC brands
- Livestream shopping in a post-pandemic America
- Walgreens joining the “last-mile” delivery gang
Apple Faces Antitrust Case + 5 Top Trending Ecommerce Topics
Ecommerce Straight Talk: Episode 4
This weeks episode we’re discussing:
- Apple hit with German Antitrust complaint
- How should brands get smart about BOPIS?
- As legacy brands rise from the ashes, are we about to see an increase in older brands starting to come back into the fold?
- Lids says hats are the next sneakers..
- Can Shopify reverse the executive exodus?
Retail Apocalypse Meets New Ad Placement
Ecommerce Straight Talk: Episode 3
This weeks episode we’re discussing:
- Your favorite classic movies could soon be adding product placement… Do you think this will be an effective way of marketing?
- With this increase in growth for Snapchat and now that their user base is more Android user than iPhone… How can Ecommerce brands leverage this insight?
- 15,000 influencers are launching new products lines… How do you think this will impact future influencer marketing campaigns?
- Discounted or resold furniture has had recent success for the simple reason that people moved a lot amid the pandemic… Do you feel we’ll continue to see consistent sales in the resale industry?
- In addition to the pandemic, population dispersion has had a large effect on retail stores – included mostly in this are Malls… Do you think retail will make a come back as we start getting back to “Normal”?
Apple Launches iOS-14’s ATT (AppTracking Transparency) Update
Ecommerce Straight Talk: Episode 2
This weeks we discuss:
- What we were really watching out for was iOS 14.5’s AppTracking Transparency, what does this mean for brands and advertisers?
- Retail sales spike almost 10% in March, what has led to an increase in Retail sales?
- Jeff Bezos stepped down as Amazon CEO, what does this mean for Amazon moving forward?
- Facebook announced its moving into audio formats (like Clubhouse). Do you think Facebook will have success with this new format?
- Blockchain is allowing high-end brands another way of certifying original products, how do you think this will have a major effect on knock-offs and copycats?
- Has the pandemic paved the way for higher ticket items being purchased through digital channels?
Ecommerce Straight Talk: Episode 1
In our first ever Ecommerce Straight Talk episode, we discuss:
- How inventory delays affect marketing efforts and what to do about it.
- How engaging with customers on social media improves customer satisfaction and brand image.
- What to expect when moving business focus away from Amazon and into your own site.
- How to manage advertising budgets.