Conversational Ecommerce & Back-To-School

Ecommerce Straight Talk: Episode 10

This week we’re discussing:

• Weber and Traeger go public
• TikTok IPO on ice
• Amazon and Google under investigation
• Klarna buys eComm tech startup Hero
• Back-to-School sales to hit record spending

How to Use Ecommerce Ad Automation with Adan De La Cruz at Revealbot

Ecommerce Straight Talk: Episode 9

This week on Ecommerce Straight Talk we’re chatting with Adan De La Cruz. Adan is the Success Manager at Revealbot.

Join us in discussing all things eCommerce, including:

• Automation in Advertising Technology
• iOS-14 interruptions
• What’s working and what isn’t with Facebook Advertising 2021
• Scaling and Growing a brand in this “New Normal”

Starting and Scaling a Subscription Box Company with Cody Rich at Backcountry Fuel Box

Ecommerce Straight Talk: Episode 8

This week we’re chatting with Cody Rich.

He’s the Founder of Backcountry Fuel Box and the Creator of The Rich Outdoors Podcast.

Join us in discussing all things eCommerce, including:

• Subscription Box Companies
• Branding in 2021
• Contending with the latest iOS issues
• Scaling and Growing a brand in this “New Normal”

Virtual Events, Gaming, and Omnichannel – The “New Normal”

Ecommerce Straight Talk: Episode 7

This weeks episode we’re discussing:

• LinkedIn doubling down on virtual events.
• High fashion brands getting into gaming.
• Six major Retailers going all in on Omnichannel.
• How Ecommerce fits into a Post-Pandemic world.
• Instagram releasing new “Drop” feature.

Shoppable Inventory Takeover

Ecommerce Straight Talk: Episode 6

This weeks episode we’re discussing:

• Amazon Prime Day Expectations this year
• Will retail sales slow down in the near future
• $15 minimum wage is trending in Ecommerce
• Returned items becoming a burden
• Shoppable inventory take over

Last-Mile Delivery Bandwagon

Ecommerce Straight Talk: Episode 5

This weeks episode we’re discussing:

• Summer sales extravaganza
• Peloton and their destructive treadmill
• Going Digital: Legacy brands vs DTC brands
• Livestream shopping in a post-pandemic America
• Walgreens joining the “last-mile” delivery gang

Apple Faces Antitrust Case + 5 Top Trending Ecommerce Topics

Ecommerce Straight Talk: Episode 4

This weeks episode we’re discussing:

• Apple hit with German Antitrust complaint
• How should brands get smart about BOPIS?
• As legacy brands rise from the ashes, are we about to see an increase in older brands starting to come back into the fold?
• Lids says hats are the next sneakers..
• Can Shopify reverse the executive exodus?

Retail Apocalypse Meets New Ad Placement

Ecommerce Straight Talk: Episode 3

This weeks episode we’re discussing:

• Your favorite classic movies could soon be adding product placement… Do you think this will be an effective way of marketing?
• With this increase in growth for Snapchat and now that their user base is more Android user than iPhone… How can Ecommerce brands leverage this insight?
• 15,000 influencers are launching new products lines… How do you think this will impact future influencer marketing campaigns?
• Discounted or resold furniture has had recent success for the simple reason that people moved a lot amid the pandemic… Do you feel we’ll continue to see consistent sales in the resale industry?
• In addition to the pandemic, population dispersion has had a large effect on retail stores – included mostly in this are Malls… Do you think retail will make a come back as we start getting back to “Normal”?

Apple Launches iOS-14’s ATT (AppTracking Transparency) Update

Ecommerce Straight Talk: Episode 2

This weeks we discuss:

• What we were really watching out for was iOS 14.5’s AppTracking Transparency, what does this mean for brands and advertisers?
• Retail sales spike almost 10% in March, what has led to an increase in Retail sales?
• Jeff Bezos stepped down as Amazon CEO, what does this mean for Amazon moving forward?
• Facebook announced its moving into audio formats (like Clubhouse). Do you think Facebook will have success with this new format?
• Blockchain is allowing high-end brands another way of certifying original products, how do you think this will have a major effect on knock-offs and copycats?
• Has the pandemic paved the way for higher ticket items being purchased through digital channels?

Ecommerce Straight Talk: Episode 1

In our first ever Ecommerce Straight Talk episode, we discuss:

• How inventory delays affect marketing efforts and what to do about it.
• How engaging with customers on social media improves customer satisfaction and brand image.
• What to expect when moving business focus away from Amazon and into your own site.
• How to manage advertising budgets.