Social Media Marketing vs Search Engine Marketing As a brand, where should we focus more of our budget on, Social Media Marketing or Search Engine Marketing? There is no hard and fast rule on which is better or which you should prioritize over the other. However, it’s important to remember that the two are not … Read more
Organic Search (SEO)
You may not know it, but reviews are important to your business. That doesn’t mean you should rely on any old review website though! Embrace Google reviews— they are much more important than you may realize! Here’s why… Importance of Customer Google Reviews Why are reviews so important? Well, 90% of customers are influenced by online reviews … Read more
SEO Best Practices: Keyword Research, Insights Page Speed, and Other SEO Tips SEO Services (Search Engine Optimization) are the processes used to increase your Search Engine Rankings. In turn, leading to you getting more traffic to website through organic search results. The goal is to attract more of your target audience on search. Or, in … Read more
Comparing GDN vs. DV360: What’s The Right Display Media Platform Whether you’re just starting out as a marketer, or you’re a seasoned professional looking for a better solution to take advantage of the ever-changing digital landscape. It’s important to know all your options when it comes to Google’s platforms. In this post, we’ll be diving … Read more
EVERY ECOMMERCE EXPERT MUST AVOID Once upon a time in the digital realm… Social Media Marketing was the magical elixir that could solve all the eCommerce marketing strategy woes of CEOs, founders, and marketing gurus. But, as with any potion concocted by mere mortals, there were bound to be some side effects. To save your … Read more
Content Promotion: Why It Matters and The Benefits Even if you’ve lived under a rock for the last decade you know that the world wide web is an absolute juggernaut. In fact, there are more people online on any given day than there are people on the planet earth. Source: Trust us bro. It’s no … Read more
Ranking on Google, but your click-through-rate is astoundingly horrible (CTR)? CTR is one of the most overlooked organic rankings on Google. Did you know a bump of 3% CTR on your listing correlates to an increase of one ranking space… …Higher CTR also correlates to higher conversions. That means if you’re number 2 or 3, you could move up … Read more