As we continue to ride the waves into the summer, it’s time to turn our attention to a marketing strategy that’s hotter than a midday sun at the beach. This week in the DTC Newsletter, we’re putting the spotlight on video content.And no, we’re not talking about your Dad’s old vacation home videos.We’re diving into ... Read more

Harness The Power Of UGCIn Your eCommerce Marketing Strategies In this weeks DTC Newsletter, we’re taking a look at the world of User-Generated Content (UGC). And how it can be harnessed more effectively to drive conversions and foster customer loyalty for your brand. UGC, which includes anything from product reviews and ratings to customer photos ... Read more

Boost Your eCommerce Conversion RatesLike A Pro, With A/B Testing If you’re seeking out actionable strategies to boost your conversion rates, you’ve come to the right place. We’re going to explore a secret weapon that should be in every marketer’s toolkit: • A/B testingThis tool is to data-driven marketing what a Swiss army knife is ... Read more