Which platform should I focus my time and money on first? About 90% of all digital ad spend is spent on Google and Facebook’s ad platform. There are two aspects, or categories, to breaking down this question. And it all revolves around BUDGET. Whatever you don’t have in your budget, you need to replace with time! … Read more
Sam Sprague
Are you interested in incorporating Pinterest advertising into your marketing plan to reach new audiences? Pinterest can be a great marketing tool, but it’s best to know how to use this platform to get the best results. To learn more about how to advertise on Pinterest, keep reading. In this guide, we will go over … Read more
The Do’s and Don’ts of Sales Automation to Help Your Sales System Did you know that over half of the so-called leads in your current sales database are actually outdated and obsolete? If you’re working with old, dead-end leads, you’re not going to see the kind of growth your sales system – and your company – deserves. … Read more
How Facebooks Dating Ads Ban Can Make You Rich Jan of 2014 was the beginning of a rough Q1 for those in the dating ads space. Facebook decided it was in their best interest, and in the best interest of its users, to ban dating & matchmaking companies from being able to advertise on their … Read more
Boost Your eCommerce Conversion RatesLike A Pro, With A/B Testing If you’re seeking out actionable strategies to boost your conversion rates, you’ve come to the right place. We’re going to explore a secret weapon that should be in every marketer’s toolkit: • A/B testingThis tool is to data-driven marketing what a Swiss army knife is … Read more
Social Media Marketing vs Search Engine Marketing As a brand, where should we focus more of our budget on, Social Media Marketing or Search Engine Marketing? There is no hard and fast rule on which is better or which you should prioritize over the other. However, it’s important to remember that the two are not … Read more
If You Want Real Engagement Don’t Miss Out On These True IG Performers Instagram is a staple for social media marketers. The platform has over 1.3 billion active monthly users, 500 million active daily users. Instagram has recently launched a new feature, Reels. If Tik Tok is anything to go by Reels might be the next big thing … Read more