Client
Taxa Outdoors
Services
Paid Social, Content Creation
Year
2022
Objective
TAXA is an innovator within the travel trailer and overlanding industries in the US. However, like all new companies, their brand awareness and authority was lacking across the social landscape. The goal with TAXA was to increase sales on Facebook and instagram, while simultaneously increasing brand awareness.
Strategy
Unlike most other ecommerce brands, the price point of TAXA’s habitats made it difficult to move large amounts of inventory quickly. For example, the sales cycle of an average TAXA customer is X. It was clear that in order to increase sales, we would have to first increase consideration by highlighting TAXA’s unique selling points and drive that narrative to a broad audience at a low cost. Once the initial interest was established through engagement campaigns, we then retargeted those potential customers using conversion campaigns.
Tests
Top Metrics
Results
By implementing engagement campaigns, we were able to lower CPM’s by 66% which resulted in a 450% increase in impressions. From the data gathered from these engagement campaigns, we were then able to retarget ads to those who clicked or engaged with the ads. By casting a wider net and then narrowing in on the potential customers of that group we were able to raise purchases 136% and increase the conversion rate by 384%.
Client
Taxa
Outdoors
Services
Paid Social
Content
Creation
Year
2022
Objective
TAXA is an innovator within the travel trailer and over-landing industries in the US. However, like all new companies, their brand awareness and authority was lacking across the social landscape. The goal with TAXA was to increase sales on Facebook and instagram, while simultaneously increasing brand awareness.
Strategy
Unlike most other eCommerce brands, the price point of TAXA’s habitats made it difficult to move large amounts of inventory quickly. For example, the sales cycle of an average TAXA customer is X. It was clear that in order to increase sales, we would have to first increase consideration by highlighting TAXA’s unique selling points and drive that narrative to a broad audience at a low cost. Once the initial interest was established through engagement campaigns, we then retargeted those potential customers using conversion campaigns.
By implementing engagement campaigns, we were able to lower CPM’s by 66% which resulted in a 450% increase in impressions. From the data gathered from these engagement campaigns, we were then able to retarget ads to those who clicked or engaged with the ads. By casting a wider net and then narrowing in on the potential customers of that group we were able to raise purchases 136% and increase the conversion rate by 384%.
