OUTDOOR BRAND CASE STUDY

Taxa Outdoors

Client
Taxa Outdoors

Services
Paid Social, Content Creation

Year
2022

Objective
TAXA is an innovator within the travel trailer and overlanding industries in the US. However, like all new companies, their brand awareness and authority was lacking across the social landscape. The goal with TAXA was to increase sales on Facebook and instagram, while simultaneously increasing brand awareness.

Strategy
Unlike most other ecommerce brands, the price point of TAXA’s habitats made it difficult to move large amounts of inventory quickly. For example, the sales cycle of an average TAXA customer is X. It was clear that in order to increase sales, we would have to first increase consideration by highlighting TAXA’s unique selling points and drive that narrative to a broad audience at a low cost. Once the initial interest was established through engagement campaigns, we then retargeted those potential customers using conversion campaigns.

Results

Tests

Tested creative types and messaging to maximize conversions
Leveraged pixel data to retarget audience segments
Implemented different campaign structures to maximize impressions 
Tested and optimized Look-alike and Interest groups

Top Metrics

Decreased CPM by 66%
Increased Impressions by 450%
Increased Purchases by 136%
Improved CVR by 384%

Results
By implementing engagement campaigns, we were able to lower CPM’s by 66% which resulted in a 450% increase in impressions. From the data gathered from these engagement campaigns, we were then able to retarget ads to those who clicked or engaged with the ads. By casting a wider net and then narrowing in on the potential customers of that group we were able to raise purchases 136% and increase the conversion rate by 384%.

OUTDOOR BRAND CASE STUDY

Taxa Outdoors

Client
Taxa
Outdoors

Services
Paid Social
Content
Creation

Year
2022

Objective
TAXA is an innovator within the travel trailer and over-landing industries in the US. However, like all new companies, their brand awareness and authority was lacking across the social landscape. The goal with TAXA was to increase sales on Facebook and instagram, while simultaneously increasing brand awareness.

Strategy
Unlike most other eCommerce brands, the price point of TAXA’s habitats made it difficult to move large amounts of inventory quickly. For example, the sales cycle of an average TAXA customer is X. It was clear that in order to increase sales, we would have to first increase consideration by highlighting TAXA’s unique selling points and drive that narrative to a broad audience at a low cost. Once the initial interest was established through engagement campaigns, we then retargeted those potential customers using conversion campaigns.

Results

TESTS

Tested creative types and messaging to maximize conversions
Leveraged pixel data to retarget audience segments
Implemented different campaign structures to maximize impressions 
Tested and optimized Look-alike and Interest groups

TOP METRICS

Decreased CPM by 66%
Increased Impressions by 450%
Increased Purchases by 136%
Improved CVR by 384%

RESULTS

By implementing engagement campaigns, we were able to lower CPM’s by 66% which resulted in a 450% increase in impressions. From the data gathered from these engagement campaigns, we were then able to retarget ads to those who clicked or engaged with the ads. By casting a wider net and then narrowing in on the potential customers of that group we were able to raise purchases 136% and increase the conversion rate by 384%.

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