Client
MKF Collection
Services
Paid Social, Organic Social, Content Creation, and Influencer Marketing
Year
2020, 2021, 2022
Objective
MKF Collection is a Fashion & Apparel brand out of New Jersey. They initially thought there may not be much we could accomplish with Social, but had a small budget to start, with the main focus being eCommerce Sales.
Strategy
Starting in June 2020, with a small budget, MKF needed help on all aspects of their Social Media. By spearheading content creation, elevating data analysis, and guiding their influencer marketing campaigns, we were able to maintain a high return while continuing to scaling through the last few years.
Tests
Top Metrics
Results
From our numerous tests, we found that lifestyle images containing graphic messaging helped promote exclusive promotions and convert customers. We also implemented DPA ads to help cold conversion campaigns reduce CPA and increase ROAS. By implementing smart campaign structures, effective audiences, and clear, direct ads, we successfully increase ad spend by 51.6% while increasing ROAS by 21.8%.
Objective
MKF Collection is a Fashion & Apparel brand out of New Jersey.
They initially thought there may not be much we could accomplish with Social, but had a small budget to start, with the main focus being eCommerce Sales.
Strategy
Starting in June 2020, with a small budget, MKF needed help on all aspects of their Social Media.
By spearheading content creation, elevating data analysis, and guiding their influencer marketing campaigns, we were able to maintain a high return while continuing to scaling through the last few years.
From our numerous tests, we found that lifestyle images containing graphic messaging helped promote exclusive promotions and convert customers.
We also implemented DPA ads to help cold conversion campaigns reduce CPA and increase ROAS.
By implementing smart campaign structures, effective audiences, and clear, direct ads, we successfully increase ad spend by 51.6% while increasing ROAS by 21.8%.
