PAID SOCIAL & ORGANIC SOCIAL CASE STUDY

MKF Collection

Client
MKF Collection

Services
Paid Social, Organic Social, Content Creation, and Influencer Marketing

Year
2020, 2021, 2022

Objective
MKF Collection is a Fashion & Apparel brand out of New Jersey. They initially thought there may not be much we could accomplish with Social, but had a small budget to start, with the main focus being eCommerce Sales.

Strategy
Starting in June 2020, with a small budget, MKF needed help on all aspects of their Social Media. By spearheading content creation, elevating data analysis, and guiding their influencer marketing campaigns, we were able to maintain a high return while continuing to scaling through the last few years.

Results

Tests

Tested creative types to maximize conversions (Static)
Leveraged pixel data to retarget audience segments
Implemented different campaign structures to maximize impressions 
Tested and optimized Look-alike and Interest groups 
Tested segmented DPA ads

Top Metrics

+285% Revenue Lift
5.11x+ ROAS at Scale
+61% Follower Count
17% Avg Engagement Rate

Results
From our numerous tests, we found that lifestyle images containing graphic messaging helped promote exclusive promotions and convert customers. We also implemented DPA ads to help cold conversion campaigns reduce CPA and increase ROAS. By implementing smart campaign structures, effective audiences, and clear, direct ads, we successfully increase ad spend by 51.6% while increasing ROAS by 21.8%. 

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