Client
Gaiam
Services
Paid Social
Year
2022
Objective
Gaiam, a lifestyle brand offering yoga, fitness & wellness products, came to Sprague Media with a goal to increase marketing efficiency across its paid social media campaigns.
Strategy
The main objective with Gaiam was scaling spend in the account while maintaining a 3x return on ad spend. There is a lot of competition in the fitness & wellness space, so it was important to identify the campaign types, audiences, and ad types that produced the best CVR and CPA to combat the high CPM’s.
From our numerous tests, we found that lifestyle images containing graphic messaging helped promote exclusive promotions and convert customers.
We also implemented DPA ads to help cold conversion campaigns reduce CPA and increase ROAS.
By implementing smart campaign structures, effective audiences, and clear, direct ads, we successfully increase ad spend by 51.6% while increasing ROAS by 21.8%.
Client
Gaiam
Services
Paid Social
Year
2022
Objective
Gaiam, a lifestyle brand offering yoga, fitness & wellness products, came to Sprague Media with a goal to increase marketing efficiency across its paid social media campaigns.
Strategy
The main objective with Gaiam was scaling spend in the account while maintaining a 3x return on ad spend. There is a lot of competition in the fitness & wellness space, so it was important to identify the campaign types, audiences, and ad types that produced the best CVR and CPA to combat the high CPM’s.
From our numerous tests, we found that lifestyle images containing graphic messaging helped promote exclusive promotions and convert customers.
We also implemented DPA ads to help cold conversion campaigns reduce CPA and increase ROAS.
By implementing smart campaign structures, effective audiences, and clear, direct ads, we successfully increase ad spend by 51.6% while increasing ROAS by 21.8%.
