FACEBOOK ADVERTISING CASE STUDY

Gaiam

Client
Gaiam

Services
Paid Social

Year
2022

Objective
Gaiam, a lifestyle brand offering yoga, fitness & wellness products, came to Sprague Media with a goal to increase marketing efficiency across its paid social media campaigns.

Strategy
The main objective with Gaiam was scaling spend in the account while maintaining a 3x return on ad spend. There is a lot of competition in the fitness & wellness space, so it was important to identify the campaign types, audiences, and ad types that produced the best CVR and CPA to combat the high CPM’s.

Results

TESTS

Tested creative types to maximize conversions (Static)
Leveraged pixel data to retarget audience segments
Implemented different campaign structures to maximize impressions 
Tested and optimized Look-alike and Interest groups 
Tested segmented DPA ads

TOP METRICS

Increased ROAS 21.8%
Increased Ad Spend 51.6%
Increased Purchases 23.1%
Improved CVR 84.63%

RESULTS

From our numerous tests, we found that lifestyle images containing graphic messaging helped promote exclusive promotions and convert customers.

We also implemented DPA ads to help cold conversion campaigns reduce CPA and increase ROAS.

By implementing smart campaign structures, effective audiences, and clear, direct ads, we successfully increase ad spend by 51.6% while increasing ROAS by 21.8%. 

HEALTH & WELLNESS CASE STUDY

Gaiam

Client
Gaiam

Services
Paid Social

Year
2022

Objective
Gaiam, a lifestyle brand offering yoga, fitness & wellness products, came to Sprague Media with a goal to increase marketing efficiency across its paid social media campaigns.

Strategy
The main objective with Gaiam was scaling spend in the account while maintaining a 3x return on ad spend. There is a lot of competition in the fitness & wellness space, so it was important to identify the campaign types, audiences, and ad types that produced the best CVR and CPA to combat the high CPM’s.

Results

TESTS

Tested creative types to maximize conversions (Static)
Leveraged pixel data to retarget audience segments
Implemented different campaign structures to maximize impressions 
Tested and optimized Look-alike and Interest groups 
Tested segmented DPA ads

TOP METRICS

Increased ROAS 21.8%
Increased Ad Spend 51.6%
Increased Purchases 23.1%
Improved CVR 84.63%

RESULTS

From our numerous tests, we found that lifestyle images containing graphic messaging helped promote exclusive promotions and convert customers.

We also implemented DPA ads to help cold conversion campaigns reduce CPA and increase ROAS.

By implementing smart campaign structures, effective audiences, and clear, direct ads, we successfully increase ad spend by 51.6% while increasing ROAS by 21.8%. 

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