Newsletter: How Do You Boost Ecomm CVR’s With A/B Testing?

Boost Your eCommerce Conversion Rates
Like A Pro, With A/B Testing

If you’re seeking out actionable strategies to boost your conversion rates, you’ve come to the right place.

We’re going to explore a secret weapon that should be in every marketer’s toolkit:

• A/B testing

This tool is to data-driven marketing what a Swiss army knife is to survival enthusiasts.

1. The Unmatched Power of A/B Testing

A/B testing is like asking your customers…

“Hey, which version of our website do you like better? A or B?“

They vote with their clicks and purchases.

It’s like a popularity contest, but for your webpages.

Here’s a stat to knock your socks off:

Companies that use A/B testing generate 30% more leads for the same traffic.

What’s not to love, right?

That’s a powerful reason to take A/B testing seriously!

A/B Testing in Action: A Real-Life Example

Remember when Getelastic tested changing their “Add to Cart” button from green to red?

That simple change increased their conversion rate, by a staggering +21%.

Yep, that was A/B testing in action.

And this is just one, super-simplified example…

Time to Get Started: A/B Testing Basics

Here’s a quick rundown of how to get started with A/B testing:

Choose a variable to test.

This could be anything from your call-to-action (CTA) color, the size of your text, or even the phrasing of your copy.

Create two versions of your webpage (Version A and Version B).

Version A usually represents your current design (the “control“), while Version B introduces the changes you’re testing.

Divide your audience.

Half of your visitors will see Version A, while the other half will see Version B.

It’s akin to a magic trick, but specifically for marketing.

Analyze the results.

Determine which version led to more clicks, conversions, and ultimately, customer satisfaction.

There’s your winner!

2. Potential Pitfalls of A/B Testing

A/B testing is powerful, but like any superhero, it has its kryptonite.

There are certain pitfalls you need to avoid:

• Testing too many variables at once: It’s important to remember that this isn’t a buffet. Stick to A/B testing, not A/B/C/D/E…
• Not allowing enough time for your test: A well-executed A/B test requires time to deliver reliable results. We recommend running a test for at least a week.
• Ignoring statistical significance: Your data scientist friend (that’s me) says you need a large enough sample size for results to be valid (a sample size of at least 10%, or more, will work).

3. A/B Testing: Your Secret Weapon for Conversion Optimization

So, if you’re ready to see some serious improvements in your conversion rates, it’s time to get your A/B testing game on.

Your bottom line will thank you.

Remember, the most successful eCommerce brands aren’t afraid to test, tweak, and test again.

And with A/B testing, you’re not just making changes based on a gut feeling—you’re making data-driven decisions.

That’s the hallmark of an effective marketing strategy.

That’s marketing gold.

To A/B test or not to A/B test is no longer the question.

The question now is, what will you test first?

Until next week, keep those tests running and conversions coming!


Your data-loving friend,


Sam Sprague


P.S. Got a burning question about A/B testing? Shoot me an email, and I’ll get back to you faster than you can say “conversion rate optimization”!