How Lookalike Audiences Can Increase Advertising Efficiency Lookalike audiences (LLA or LAA) are used on all social media platforms as a great way to target consumers based on: Essentially… These lookalike audiences allow you to target people who have similar interests, traits, and buyer behaviors as your current customers. What is a Lookalike Audience? Lookalike …
Comparing GDN vs. DV360: What’s The Right Display Media Platform Whether you’re just starting out as a marketer, or you’re a seasoned professional looking for a better solution to take advantage of the ever-changing digital landscape, it’s important to know all your options when it comes to Google’s platforms. In this post, we’ll be diving …
*CONTINUING FROM PART 1 11 Emerging Omni-Channel eCommerce Trends to Implement This Year (Part 2) 6. BEYOND FACEBOOK ADS – CHATBOT MARKETING Facebook ads are an amazing tool for marketers but they are not the only tool in your toolbox. Used correctly, chatbots can be a powerful resource for businesses, turning customers into life-long advocates… …
eCommerce is only getting bigger. By the year 2021, worldwide eCommerce sales will reach $4.9 trillion. More people want to shop from home in their PJs. This is why more e-commerce businesses are emerging to meet this demand. If you own an eCommerce business, this will create serious competition for you. But you can defeat the competition with …
If you do business online, it’s essential to know how to market your e-commerce site. Today, nearly all leading businesses have an online presence. It can prove challenging standing out from the competition. However, an e-commerce strategy presents a unique challenge. With e-commerce, you need to do more than attract attention. You need to convince …
Marketing & Sales Funnels: The Perfect Match for Unbeatable Facebook Ads Campaigns Understanding Your Target Audience is the Most Important Part of Making this Work for You It all starts with a simple search on Facebook or Google… Maybe you discovered a new brand, checked their online store, and more than one product peaked your interest. Or …
The Do’s and Don’ts of Sales Automation to Help Your Sales System Did you know that over half of the so-called leads in your current sales database are actually outdated and obsolete? If you’re working with old, dead-end leads, you’re not going to see the kind of growth your sales system – and your company – deserves. …
MOST PEOPLE GET MARKETING AUTOMATION WRONG… HERE’S HOW YOU DO IT RIGHT! Is Marketing Automation new? NOPE! Marketing Automation has been around forever. It’s just technology has finally made it applicable to the little guy. Big companies have been using marketing automation for years, it’s just folks like you & me haven’t been able to …
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