gdn vs 360

Comparing GDN vs. DV360: What’s The Right Display Media Platform Whether you’re just starting out as a marketer, or you’re a seasoned professional looking for a better solution to take advantage of the ever-changing digital landscape. It’s important to know all your options when it comes to Google’s platforms. In this post, we’ll be diving … Read more

defining your CAC customer acquisition cost

Learn how to calculate and analyze your customer acquisition cost (CAC) to gain valuable insights into your marketing efforts.

header target audiences and graphs

What if I told you that you could reach your target audience with surgical precision and eliminate wasteful spending? Following social media trends, costs continue to be on the rise. In fact, so much of the fundamental success we have, as an eCommerce agency, is due to our ability to target exactly who we want … Read more

lookalike audiences increase efficiency

How Lookalike Audiences Can Increase Advertising Efficiency Lookalike audiences (LLA or LAA) are used on all social media platforms as a great way to target consumers based on: Essentially… These lookalike audiences allow you to target people who have similar interests, traits, and buyer behaviors as your current customers. What is a Lookalike Audience? Lookalike … Read more

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