If you are an eCommerce company, DTC brand, or really any digital marketer, looking to improve your online performance, one of the most important tools at your disposal is Google Analytics 4 (GA4). GA4 is designed to help eCommerce stores track and analyze user behavior, and make data-driven decisions to increase product purchases and drive … Read more
Comparing GDN vs. DV360: What’s The Right Display Media Platform Whether you’re just starting out as a marketer, or you’re a seasoned professional looking for a better solution to take advantage of the ever-changing digital landscape. It’s important to know all your options when it comes to Google’s platforms. In this post, we’ll be diving … Read more
Learn how to calculate and analyze your customer acquisition cost (CAC) to gain valuable insights into your marketing efforts.
What if I told you that you could reach your target audience with surgical precision and eliminate wasteful spending? Following social media trends, costs continue to be on the rise. In fact, so much of the fundamental success we have, as an eCommerce agency, is due to our ability to target exactly who we want … Read more
A Comprehensive Guide for Those Who Can’t Tell a Meme from a Hashtag If you’re reading this, chances are you’ve realized that your eCommerce store needs help. And not just the kind of help that a late-night pizza delivery can solve, but professional assistance from a top-notch eCommerce Agency. In this ever-changing digital world, where … Read more
How Lookalike Audiences Can Increase Advertising Efficiency Lookalike audiences (LLA or LAA) are used on all social media platforms as a great way to target consumers based on: Essentially… These lookalike audiences allow you to target people who have similar interests, traits, and buyer behaviors as your current customers. What is a Lookalike Audience? Lookalike … Read more
Emerging Omni-Channel eCommerce Trends – *CONTINUING FROM PART 1 6. Beyond Facebook Ads – Chatbot Marketing Facebook ads are an amazing tool for marketers but they are not the only tool in your toolbox. Used correctly, chatbots can be a powerful resource for businesses, turning customers into life-long advocates… Without ever having to pick up … Read more
Emerging Omnichannel Marketing Trends (Part 1)
We analyze your digital assets, strategies, business model,
– Sam Sprague, Founder & CEO
analytics, and competition to identify errors & opportunities.
