VIDEO ADVERTISING CASE STUDY

Vant Panels

Client
Vant Panels

Services
Paid Social, Organic Social, Content Creation, Influencer Marketing

Year
2020, 2021, 2022

Objective
Vant Panels wanted to attract net-new customers and increase website conversions and overall, product sales.

Strategy
In creating videos to attract customers, Sprague Media tested over a dozen video options to better help understand purchase behavior and user engagement. With video ads, we could push free swatches to new prospects and use a sequence of videos to increase the customer experience (CX) and drive sales. Men & Women, both segments required different types of creatives and nurturing messaging.

Results

Tests

Tested creative types to maximize conversions (Static)
Leveraged pixel data to retarget audience segments
Implemented different campaign structures to maximize impressions 
Tested and optimized Look-alike and Interest groups 
Tested segmented DPA ads

Top Metrics

857% Conversion Lift
8.1x ROAS at Scale
+61% Follower Count
3x Video Results vs Static Creatives

Results
Sprague Media helped the New Jersey based eCommerce store utilize Facebook & Snapchat video ads to drive crazy sales, resulting in a 857% lift in Revenue. Later adding Influencers and consistently posting fresh, new, content to Vant Panels' social media channels helped double company sales in just the first-year alone.

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