VIDEO ADVERTISING CASE STUDY
Vant Panels
Client
Vant Panels
Services
Paid Social, Organic Social, Content Creation, Influencer Marketing
Year
2020, 2021, 2022
Objective
Vant Panels wanted to attract net-new customers and increase website conversions and overall, product sales.
Strategy
In creating videos to attract customers, Sprague Media tested over a dozen video options to better help understand purchase behavior and user engagement. With video ads, we could push free swatches to new prospects and use a sequence of videos to increase the customer experience (CX) and drive sales. Men & Women, both segments required different types of creatives and nurturing messaging.
Results
Tests
Top Metrics
Results
Sprague Media helped the New Jersey based eCommerce store utilize Facebook & Snapchat video ads to drive crazy sales, resulting in a 857% lift in Revenue. Later adding Influencers and consistently posting fresh, new, content to Vant Panels' social media channels helped double company sales in just the first-year alone.
VIDEO ADVERTISING CASE STUDY
Vant Panels
Client
Vant
Panels
Services
Paid Social
Organic Social
Content Creation
Influencer Marketing
Year
2020
2021
2022
Objective
Vant Panels wanted to attract net-new customers and increase website conversions and overall, product sales.
Strategy
In creating videos to attract customers, Sprague Media tested over a dozen video options to better help understand purchase behavior and user engagement.
With video ads, we could push free swatches to new prospects and use a sequence of videos to increase the customer experience (CX) and drive sales. Men & Women, both segments required different types of creatives and nurturing messaging.
Results
TESTS
TOP METRICS
RESULTS
Sprague Media helped the New Jersey based eCommerce store utilize Facebook & Snapchat video ads to drive crazy sales, resulting in a 857% lift in Revenue.
Later adding Influencers and consistently posting fresh, new, content to Vant Panels' social media channels helped double company sales in just the first-year alone.
