Objective Cookie’s Kids wanted to build awareness of its brand, attract net-new customers and increase website conversions and product sales.
Strategy Because we wanted to show a wide variety of different product designs, we chose the dynamic ad format. Facebook’s algorithm was able to understand what types of products each customer was either searching for or in the market to buy. Then serving them with specific products pulled from the collections that match said users buying intent. With dynamic ads, we could target the people who had already shown intent on its website (by viewing products, but not buying).
Tested creative types to maximize conversions (Static)
Leveraged pixel data to retarget audience segments
Implemented different campaign structures to maximize impressions
Tested and optimized Look-alike and Interest groups
Tested segmented DPA ads
+326% Revenue Lift
3.46x ROAS at Scale
27.6% Brand Lift (9.9% eComm Norm)
4x DPA Results vs Static Creatives
Results While maintaining consistent acquisition costs across social media, the results of this ongoing Facebook campaign have led to consistent sales throughout the last 4 years. Scaling spend to more than 40x compared to the beginning of the campaign and driving consistent ROI (346%) and lift in both Revenue & Brand Awareness (27.6%) compared to the US eCommerce norm (9.9%).