Aosom

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DYNAMIC ADVERTISING CASE STUDY

Aosom

Client
Aosom

Services
Paid Social, Organic Social, Content Creation, Influencer Marketing

Year
2021, 2022, 2023

Objective
Aosom needed to save their account from non-stop restrictions and scale their acquisition strategies.

Strategy
To address this challenge, we worked our internal connections at Facebook to get the account back up and running. Then quickly launched FB’s Dynamic Ads. This ad format allowed Aosom to quickly promote their entire product catalog to a broad audience without the need for manual ad creation.

Results

aosom indoor furniture

Tests

Tested creative types to maximize conversions (Static, Video, Catalog)
Leveraged pixel data to retarget audience segments
Implemented different campaign structures to maximize impressions 
Tested and optimized Look-alike and Interest groups 
Tested segmented Adv+ ads

Top Metrics

∞ Conversion Lift
12.1x ROAS at Scale
+43% Follower Count
19x DPA Results vs Static Creatives

Results
Sprague Media helped the Wilsonville, OR. based eCommerce store demonstrate the power of personalized, relevant content in driving sales and maximizing ROI.

By leveraging Facebook’s advanced targeting capabilities and machine learning, we were able to create highly effective ad campaigns that delivered impressive results.