Client
Vant Panels
Services
Paid Social, Organic Social, Content Creation, Influencer Marketing
Year
2020, 2021, 2022
Objective
Vant Panels wanted to attract net-new customers and increase website conversions and overall, product sales.
Strategy
In creating videos to attract customers, Sprague Media tested over a dozen video options to better help understand purchase behavior and user engagement. With video ads, we could push free swatches to new prospects and use a sequence of videos to increase the customer experience (CX) and drive sales. Men & Women, both segments required different types of creatives and nurturing messaging.
Tests
Top Metrics
Results
Sprague Media helped the New Jersey based eCommerce store utilize Facebook & Snapchat video ads to drive crazy sales, resulting in a 857% lift in Revenue. Later adding Influencers and consistently posting fresh, new, content to Vant Panels' social media channels helped double company sales in just the first-year alone.
Client
Vant
Panels
Services
Paid Social
Organic Social
Content Creation
Influencer Marketing
Year
2020
2021
2022
Objective
Vant Panels wanted to attract net-new customers and increase website conversions and overall, product sales.
Strategy
In creating videos to attract customers, Sprague Media tested over a dozen video options to better help understand purchase behavior and user engagement.
With video ads, we could push free swatches to new prospects and use a sequence of videos to increase the customer experience (CX) and drive sales. Men & Women, both segments required different types of creatives and nurturing messaging.
Sprague Media helped the New Jersey based eCommerce store utilize Facebook & Snapchat video ads to drive crazy sales, resulting in a 857% lift in Revenue.
Later adding Influencers and consistently posting fresh, new, content to Vant Panels' social media channels helped double company sales in just the first-year alone.
