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5 Ways To Tackle Social Media Advertising Like a Boss

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More than half of the planet is expected to use social media this year. That’s over 3.8 billion social media users.

Social media has never been more relevant for businesses, especially in a world impacted by COVID-19.

Is your social media marketing campaign up to par?

Keep reading for 5 tips for tackling social media advertising like a boss.

1. Research and Understand Your Audience

Before you even start posting, you have to take a step back and analyze your target audience and your goals. Then you can come up with a game plan.

Some social media platforms, like Facebook, have built-in tools to help you analyze your audience and control where your marketing efforts are focused. Taking the time to develop a thought out strategy can save you time and money in the long run.

2. Create Engaging and Informative Content

Research shows that social media audiences respond best to visual content. Using eye-catching images and compelling videos in your social media marketing campaign is the best way to capture and keep your audience’s attention.

Social media is an excellent way to build a community around your brand. Your posts should encourage your audience to engage with you by leaving a comment, sharing their experience, or even sharing your content with their own followers.

3. Avoid Being Too “Salesy”

Content should be focused on providing useful information to your audience without asking anything of them in return. Doing this helps foster a positive relationship with your brand.

If your content comes off as an obvious sales ploy, your audience will be turned off.

Focus on creating content that is useful for your target audience and they will want to become lifelong customers. You don’t have to constantly remind them that you want their business.

4. Create a Cohesive Marketing Strategy

One of the hardest, yet most important parts of creating a successful social media advertising campaign is creating a flow across multiple social media channels.

Social media is constantly evolving with new platforms like Tik Tok bringing new challenges for marketers. It can feel like as soon as you’ve mastered one platform, another one is thrown into the mix.

This is one of the biggest reasons businesses consult professional social media advertising agencies. The pros are always up to date on the latest social media trends.

5. Track Your Results and Make Adjustments as Needed

Managing your social media marketing campaign is a continuous process. Many businesses make the mistake of setting up a social media campaign but never evaluating how well it’s working.

There’s always room for improvement, even if that simply means seeing what is working and implementing more of that.

It can be time-consuming to focus continually on social media advertising, but this is the best way to get results. Hiring a professional advertising agency not only gets you better results, but it frees up time to focus on your own business.

Let Us Help You Nail Social Media Advertising Like a Boss

As a business owner or manager, effectively marketing your products or services in the digital age means keeping up with continuously evolving trends. The good news is – you don’t have to figure it out on your own.

Our social media advertising experts can help you develop and run a meaningful and effective social media marketing campaign. Click here to learn more about what we can do for you.

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Types of Online Advertising Your Company Needs to Try

Do you want your brand to reach the corners of the Internet that matter?

With over 30 million business in the USA, you’re going to need all the help you can get. Failing to market your business will only result in it getting lost to irrelevance. It’s a surefire way to make your business go bankrupt.

What’s great is that simple advertisements can generate a lot of buzz and save your business from becoming irrelevant. The only things you need to worry about are the types of online advertising and what they can do for you.

Knowing which type of advertisement your business needs can impact your entire marketing campaign. It can be the difference that decides if you get the oomph you’re looking for or if the campaign fails. Read what’s below to know which type is better for you.

1. Display Marketing

Display advertising is among the easiest and simplest ways to advertise your business. They’re also the cheapest, making them the most popular choice for any business that wants to advertise their services.

These include banner ads, landing page ads, and pop-up ads on different websites. This means that it’s everywhere, and people may not notice them at all. You’ll need to create a good ad to make it engaging enough to get noticed.

A good way to do this is to use engaging visuals and colors in the ad. Certain colors make something stand out, and using them is sure to break the focus of the people browsing the Internet.

2. Search Engine Marketing

Search engine marketing is a type of digital advertising method that focuses on using search engines like Google and Bing to market your website. The goal of this advertising method is to put your business website on top of the search results. This is important because there are 3.5 billion searches on Google per day.

This means that there are at least 3.5 people on the platform at any given time. It means that there’s a high chance that people come across your ads when searching for something relevant.

What’s great about SEM is that it also increases your organic SEO score. This helps your natural organic search rate increase regardless of the topic of search. It’s a great way to appear higher on the SERP.

3. PPC Advertising

If you’re looking for a cost-efficient way to advertise your business, pay-per-click advertising is the best choice. As the name suggests, you only need to pay for each click that your ad gets. This ensures that you get your money’s worth when going for this type of advertisement.

All you need to do is pay for the ads upfront and leave it to generate traffic. It’s a great way to keep spendings low if still starting up as a business. It also helps with your ROI since only interested people will click on your ads to check your website out.

4. Social Media Marketing

If you want your ads to get lots of engagements, consider posting them on social media platforms. Most of the Internet’s population go online to check their social profiles. This means that any advertisement on the platform is sure to get noticed.

Any ad on platforms will appear as promoted posts or sponsored stories. This is to tell people that these are ads and not posts from other people. Other ads will appear on the sides of the platform as paid ads.

What’s great about this advertising method is that it allows you to engage with your audience. Social platforms have comment sections and sharing features to increase engagement. These will help you gain the loyalty of potential customers even before they do business with you.

5. Influencer Marketing

Another way to advertise it to have other people talking about your business. This is what people call influencer marketing, and it helps you extend your reach. This is because you will be hiring people to talk about your business to their own followers.

This makes it important to choose an influencer who knows a lot about your services and field of expertise. Doing this ensures that their audience will also find interest in your business. You wouldn’t want to hire a fashion influencer if your main service revolves around technology, after all.

6. Remarketing

Remarketing is a great way for you to advertise to people who already visited your website. This is an advertising technique that involves using cookie-tracking to become effective.

How it works is the cookie tracker follows anyone who visited your website all over the Internet. It will show more ads about your business as the visitor goes to other websites.

It’s a great way to make people interested in your services again. It makes it a good advertising tactic for services or goods that are repeatable. It’s also a good way to entice more people to go back to your website if they didn’t buy something the first time around.

7. Video Marketing

Videos are among the most engaging media today. This is because people find it more convenient to watch a video than read some text. They don’t want to strain their eyes to know about the service they may or may not find interest in.

The only thing you need to do to succeed in video marketing is to create an engaging intro. Once you get their attention, they’re hooked until the end of the video.

Regarding video length, try keeping your video short. People often click out when they learn that the video is more than five minutes in length. You can use formats like Instagram Reels or Tik Tok videos to deliver a quick message to your consumers.

Know the Different Types of Online Advertising Today

The different types of online advertising each bring an advantage to the table. Know which one works best for you and use it in your marketing campaign! Increase your business’s reach and watch it grow and thrive today.

Do you need help with advertising your company? With everything else you’re doing to keep your business afloat, you may not have time to create a good marketing strategy. Contact us here and we’ll help you in any way we can!

instagram reels

Ti(c)k To(c)k! Is Using Instagram Reels for Marketing Worth Your Time?

Instagram is a staple for social media marketers. The platform has over 1 billion active monthly users, 500 million active daily users. Instagram has recently launched a new feature, Reels.

If Tik Tok is anything to go by Reels might be the next big thing in marketing and advertising. So are Instagram Reels worth your time? Here is our guide to the pro and cons of Instagram Reels for social media marketers.

What Are Instagram Reels

Instagram Reels is very similar to Tik Tok. Users create 15 to 30-second videos set to music that are shared to their Reels, stories, and explore feeds. Instagram Reels videos have the Reels icon in the lower-left corner of the video when you view it. If someone you follow uploads a reel, you’ll see that in your home feed.

If you have a public account you can share Reels to dedicated spaces in exploring, where anyone in the world can view it. When you share Reels with specific hashtags, effects, or songs your reel could appear on dedicated pages. Meaning anyone searching for content like yours will find it.

At first Reels may seem very similar to Instagram stories, but there are some important differences. Stories let you share your entire day, not just those you want to keep on your profile. Reels is more about creating engaging content and offers far more creative tools. And when you share a reel anyone can see it on the explore page, whilst stories only go to your followers.

Benefits of Instagram Reels

When Facebook (who owns Instagram) rolls out new features they give priority to the content using the new feature. Reels creators are reporting higher engagement and reach than on other content, even when using the same content in different functions such as the story.

Reels are easy to create. Video content requires a lot of work, time, money, and production. But the Reels feature is designed to take all the work out of it. Reels are short videos, 15 to 30 seconds and the videos can be created entirely within the app. All the editing and creation tools exist inside Reels and the best part is these tools generate trends.

Unlike stories, your Reels content is permanent. This means you can get much more creative with Reels. You can develop your brand identity, tone, and themes quickly. And because Reels are so quick to create it is easy to batch make content that follows on from one another. And you can repurpose your Reels as stories and feed content.

Instagram Reels Are Perfect For Businesses

Tik Tok has a reputation for being all about dancing videos. And this has flowed over to Reels. And this is not true. Reels offers businesses are a really interesting way of engaging with its customers.

Tutorials, step-by-step videos, tips, and insights for your industry are doing well on both Tik Tok and Reels. For example, if you are a florist, short videos explaining when a man should buy his wife which flowers would be a big hit.

Businesses can also get very creative with Reels trends. When a trend becomes viral everyone starts following suit. This is a creative opportunity for your business to find a way to do that trend unique for your business. Dong this well will leverage the organic reach of the platform.

Reels Or Stories Or IGTV

Ideally, you have the time and resources to be smashing out content across all of Instagram’s platforms. But this isn’t always the case. If you need to choose where to focus your attention you will need to consider which video content platform you want to share on Reels or Stories or Instagram TV.

Reels are easier to share than stories. Unless you are tagged in a story you cannot share that story on your own story. And you can’t share stories to your profile. Reels can be reposted on your own feed and story, and other users can share your Reel to their story or home feed. This allows you to reach a much wider audience much faster.

Reels offer far more visibility because you can apply up to 30 hashtags. Stories are limited to 10 hashtags. When you create a Reel and nail the hashtags you can put your content out in front of so many more viewers, as they will find it in a range of hashtag feeds. And because Reels are permanent the chances of people seeing the content increase significantly.

Because Reels have only just been launched Facebook is not yet monetizing the Reels feed. This means no ads. And while you cannot advertise in the Reels feed, you can use reels to create retargeting audiences.

Reels can be used to create video views custom audiences for retargeting. This is big-time if you use Facebook and Instagram ads as part of your marketing approach. If your audiences are engaging well with your Reels content you can redirect them to move closer to the next step to buying from you.

Cons of Instagram Reels

Whilst early adopters are prioritized by Instagram, your users may not be all that familiar with Reels yet. At present, Reels are not that easy to find. Instagram has recently give Reels its own feed. Here you users can scroll through an explore feed for Reels only. To see Reels of pages they already follow they will have to scroll through their own home feed.

An important downside of Reels currently is that you can’t schedule them. For many marketers that is a key part of their strategy. This can make adding Reels to your strategy difficult and may not yield the returns you are looking for.

People who watch Reels do not read captions. This means you need to spend less time on copy and make sure your call to action or key message is in the audio and text overlay of the video.

Is Instagram Reels Worth Your Time?

As a business owner or marketing professional Instagram Reels has a lot to offer. Especially if you are an early adopter. Reels offers creators a lot more flexibility and reach than stories and IGTV. And the best part is they are easy to make and share. We recommend exploring how you can add Instagram Reels to your marketing strategy. And if you need help we can assist you and deliver an amazing return on your marketing investment.

tiktok advertising

7 Features of a Successful TikTok Advertising Campaign

With over 800 million users and growing, TikTok was the most downloaded app of 2019.

Although it’s future in the United States is uncertain—being owned by the Chinese company ByteDance—marketers are discovering that it’s an effective way to reach millions of new potential customers.

India currently has the largest share of users, but the number of Americans on TikTok has doubled since 2018. Most of the new users are from Generation Z and older people who quit Facebook or Instagram.

The platform now offers paid media options and TikTok advertisers are getting huge results.

Are you interested in learning more about TikTok advertising? Keep reading below to learn 7 features of the app that can help you optimize a campaign.

Understanding the app is half the battle and we’ll discuss hashtags, trends, engagement, and app tools.

1. Absolute Anyone Can Go Viral on TikTok

Your chances of going viral on TikTok are much better than on older, established platforms like Facebook or Instagram.

It’s not uncommon to see a TikTok with hundreds of thousands of likes where the user only has a few hundred followers.

The TikTok algorithm doesn’t autofeed the most popular accounts.

It’s important to note there’s no guarantee any of your content will go viral on a platform. Much of it is luck and timing. Rather, if you produce the best content possible, you’re more likely to excel on TikTok.

2. TikTok Hashtags Are Just as Relevant

Hashtags help you search for specific content on social media and join conversations. They first took off on Twitter and Instagram years ago, and now are used on most major apps. Hashtags have become the industry standard.

Here’s some good news for you: hashtags are just as relevant on TikTok!

You can take the campaign hashtags you’re currently using on other platforms and add them on TikTok.

Some of the highest performing hashtags on the platform today include #entertainment, #dance, #pranks, #fitness, and #diy. They’re getting billions of views and worth a look.

3. Keep An Eye on Tik Tok’s Trending Culture

TikTok users love the latest trends. Once something catches on, they want in on the action.

Whether it’s a silly challenge, hot song, or running joke, being successful on TikTok is all about creating your unique content around these trends. And they’re changing all of the time!

The best way to keep up on the trending culture is to be an active participant on TikTok. Watch videos and see what’s taking off. Even within the trends, there are opportunities to innovate on behalf of your brand.

4. Like Other Social Platforms, Engagement Drives Performance

People enjoy TikTok’s fun, light-hearted content and that’s what they’ll hit “like” on its videos.

Regardless of their status or number of followers, performance is based purely on engagement. It’s one of the most egalitarian platforms out there.

Why was TikTok the 2019 most downloaded app in the world?

Social media users are frustrated at how their content is being buried in the algorithm. They are sick of seeing the same post dozens of times.

And they’re tired of the anger and anxiety other social apps are producing in its users.

5. TikTok’s Enormous Sound Library Is at Your Disposal

The TikTok app provides users a handheld production studio. Once you record a video between 15 to 60 seconds, you have the option of adding music.

Think of the TikTok sound library like Spotify or Pandora. You have access to thousands of songs. But, you can also add original sound by recording it on your phone.

You also have the ability to do voice-overs. And don’t discount the video editing software. You can add effects, filters, text, and stickers.

If you have more than one video clip, the app will help you with transitions.

Not sure what type of videos people will respond to? Just watch the most popular TikToks for inspiration.

And conduct as much research as you can and test your marketing content among multiple audiences.

6. Influencers Can Boost Your Tiktok Marketing Campaigns

If you’re ready to launch a brand awareness campaign on TikTok or purchase advertising, consider the help of influencers.

Influencer campaigns have been big business on Instagram, but many of these same creatives are crushing it on TikTok.

The difference is on Instagram you need an established following and big budget to be effective. This isn’t needed on TikTok.

The TikTok algorithm is top secret, but the company announced earlier this year it’s establishing a TikTok Creator Fund to help influencers make money.

More successful influencers on the platform will mean more opportunities to partner with brands like yours.

7. Discover the Options for TikTok Advertising

Can you advertise on TikTok? The answer is yes!

If you’re ready to advertise on this growing platform, the company recently launched TikTok For Business. It’s similar to the Facebook Ads Manager.

There are currently four TikTok advertising options:

  • Brand Takeovers: An image or video lasting 3 to 5 seconds
  • In-Feed Videos: A video lasting up to 60 seconds
  • Hashtag Challenges: An invitation for users to make content based on your hashtag
  • Branded Effects: Brands can be added to a video in 2D, 3D, or AR formats

If you need help with using TikTok or building ads, they also launched an e-learning center to help marketers learn about the app.

Although it’s not easy to nail down TikTok’s advertising rates, they’re affordable and comparable to other social media platforms.

Get Professional Help With Your Social Media Advertising

Let’s face it, you run a business and you’ve got a lot on your mind. Social media may not be at the top of your priorities. But, marketing is the key to growing your business.

TikTok advertising can be challenging if you’re not social media savvy or even familiar with the app.

Following the tips above will help you construct effective campaigns, but sometimes it’s just better to call the professionals.

Sprague Media is a social media marketing agency that works with clients on strategy, media buying, influencer marketing, video creation, analytics, and even training for your staff.

You can get in touch with us for a free audit and analysis of your social media channels