ecommerce trends 2021

11 Emerging Omni-Channel eCommerce Trends to Implement This Year (Part 2)

*CONTINUING FROM PART 1

6. BEYOND FACEBOOK ADS – CHATBOT MARKETING

Facebook ads are an amazing tool for marketers but they are not the only tool in your toolbox.

Used correctly, chatbots can be a powerful resource for businesses, turning customers into life-long advocates… Without ever having to pick up a phone!

In fact, according to Business Insider (2018), nearly half of Americans (around 68 million people) have tried out chatbots for customer service or information on a product or service in 2017 alone.

There’s a reason why this is so huge.

It’s because consumers are moving their attention from desktop to mobile on a daily basis.

This means that by using chatbot technology to engage with consumers, you are giving them the information they need when they want it.

And when someone searches for a product on their mobile device, they are 2 times more likely to purchase than if they were searching on a computer!

But there’s more.

You can also use chatbots for lead generation and brand awareness campaigns too…

And because it’s all automated, you can scale up your lead generation and increase your brand awareness without breaking the bank… Or hiring people.

Recart (https://recart.com) is an amazing tool that can help kick your chatbot marketing into high gear.

A chatbot will hold a conversation with your consumers and will be able to provide them with the information they need in real-time.

It’s like your virtual sales rep!

With Recart you can also engage with current customers through Chatbot Messaging and Chatbot Voice Calls.

Think of Recart as a platform that will help you create all types of digital experiences.

In fact, it’s an all in one tool for success for both Facebook & Instagram Marketing and Chatbot Marketing.

So where do you start?

Check out their article HERE (https://blog.recart.com/messenger-marketing-for-shopify-a-comprehensive-guide/) .

7. THE IMPORTANCE OF 1ST PARTY DATA (DUE TO iOS-14)

Most of us know by now that Apple’s recent iOS update has changed the way consumers purchase products through ads.

They no longer get driven to “apps” (or “click-pages” or “landing pages”) in an ad but rather they are driven to iTunes.

In addition to this, if you go to your “purchased section” you will see if there are any products you have previously viewed and/or purchased.

Now Apple does say that if you want links in your ads (i.e. click-throughs) they will allow them but they also say that the links themselves are not linked to your name.

Now this is important for a few reasons.

First, it’s simple, as link tracking is fairly easy to do and most of the time it can be done for very low cost.

But more importantly, it’s because first party data can be used in a better way.

What do I mean by that?

Well, in an age of data privacy, first party data is a huge priority for consumers and brands alike.

Because Apple has your credit card information and has a record of what you have purchased in the past, it’s possible for brands to access this data.

By using tools like Jumptap (http://www.jumptap.com/google-analytics-integration/) it is possible to track this first party data with Google

Analytics and Facebook Pixel tracking.

This gives you the ability to better understand your customers so that you can create better quality content to reach consumers who are more likely to convert.

But there’s more.

Because you have the data available to you, you can now take it and do all sorts of crazy data-based marketing!

You can figure out what types of products that you are selling are popular in certain parts of the country and use that information to tailor your content and targeting.

For example, if we know that there is a particular demographic of people who are buying a product (for example, sweaters in New England) we can create content (say a video campaign) based on this data to target these consumers more specifically.

In addition to this, brands can identify their best customers and better target them with newsletters, discounts, offers and promotions.

This is the reason why it’s so important for a brand to have a first party data set that they can use to create content for these consumers.

So even if you’re going to be working with 3rd parties like Facebook & Google (Google/AdWords) you still want your own first party data set.

8. MULTI-CHANNEL ATTRIBUTION TRACKING

While we’ve talked about the importance of first party data, it’s only a piece of the marketing puzzle.

What you should know is that there are other ways to gather data and use it for better targeting your campaigns.

You can take a look at attribution tracking in Google Analytics.

What this does is help you understand how your content performs in relation to other content from various mediums.

If someone views an ad on Facebook and then goes back to your website they will see that they came from Facebook and not from your website.

But what if you want them to see your website as the source? Simple – just track where they arrived from – i.e. Facebook.

Now you can use this information to determine whether or not the viewer is a match for your audience, which will result in better ad targeting…

For example, when you sell products online, if someone comes from Facebook and not from your website you can create custom landing pages for that person.

Another thing that you can do is take a look at the landing page that the viewer is sent to after coming from Facebook.

If it’s a different website than your own, then don’t convert them into future customers.

And if it is another website, then convert them right away!

It’s pretty amazing how much value you can get out of just a few pieces of technical data from Google Analytics.

You can do the same thing in Facebook.

Here’s how:

  1. WHAT TO DO: Go into your Facebook Business Manager (https://www.facebook.com/business/development) and create a new campaign (the ones that are pre-made might already have your desired audience).
  2. HOW DEFINED CONTENT IS DETECTED: In order for Facebook to detect content you need to select one of the following options: Universal Brand Tags, Dynamic Products, Product Listing Ads, or AdWords Conversion Tracking amongst many others…
  3. YOUR CUSTOM AUDIENCE: Once you have selected the option that best fits your situation you will then want to define your custom audience.  Facebook does create a custom audience for you but it’s limited. You can use it as a starting point but if you want to be more specific, then you will need to define this yourself.
  4. TOP TEN METRICS: You also have the ability to select up to ten metrics (to track) when using Facebook Ads.  You can track conversion events and export them while also tracking offline conversions, website conversions, and even sales volume (or other metrics).

Now with this data it is possible to create content that targets the same audience but in a different medium…

This will help you to build a better relationship with your customer base over time.

You can use this information too, when it comes to selecting the right location (or location-based targeting) to target by using Facebook’s location feature.

This way your ads are shown on relevant pages and websites that are related to what your customers search for, which means more conversions!

9. CONTACTLESS TRANSACTIONS

One of the biggest problems with e-commerce is that a consumer can’t check out in store.

But thanks to advances in technology, contactless payments are now possible.

In fact, customers are more likely to use contactless than store credit cards.

This means that you can collect data on your transactions (such as whether or not your customer is a repeat customer)… While they’re still in the store!

For example, say you sell coats and have a mobile company and it would be awesome if you could use that data to create targeted content for those customers.

You could send them emails about the new coats you’ve got in stock and make sure they get one.

Why does this work?

It’s quite simple, really.

When you sell a coat to someone, you ask them to pay using a mobile device, which will then give you a bunch of data that you can use as a marketer.

Now because brands have the option to run programs like these at the point of sale, they have incredible opportunities when it comes to targeted marketing.

The challenge is not having access to this data… But rather how to interpret it and use it for better marketing.

And this is where you can use a tool like Zeta Global.

Zeta Global (https://www.zetaglobal.com/) is a tech-driven marketing platform that provides brand managers access to the tools they need when it comes to data management and reporting.

This includes, but isn’t limited to, the ability to easily interpret data from multiple channels, create unlimited audiences and custom templates for lead nurturing… And even automate campaigns.

It’s basically your all in one marketing platform all built into one application.

And, when it comes to getting all this data, you can even do it from your existing e-commerce software!

For example if you use Demandware (https://www.demandware.com/) then you can get all this data without having to hire any new people or spend any money on developing new software…

And of course, all of this is powered by the Internet of Things (IoT) where most of the development is actually happening right now.

You can think of IoT as just that: Everything interconnected and moving data around like there’s no tomorrow!

10. CUSTOMER SERVICE WILL GET AN UPGRADE

There’s been a lot of talk about customer service these days.

We’ve heard from the big guys that they want to transform their customer service experience in-store with mobile checkouts and self-service checkouts.

So while these new innovations might be great for consumers, they are also great for brands themselves!

The reason why is because you can really represent yourself in a better targeted way…

Let’s say you sell suits.

You would want to know everything about your customers—like where they live, how many suits they buy, and what kind of size jacket or shirt they wear—if you’re looking to offer them a deal.

One of the ways you can get this information is by using zeta global to find out what device they are using (for example, an Android or iOS smartphone)…

But this only gets you so far.

What you really want is where they live.

This will help you to figure out if they live near a store (like maybe in a mall or on a street) because it’s possible that these people are actually your target consumers!

Now let’s take it one step further… And say that they aren’t located near a brick and mortar store.

This means that you can use your technology to reach out to them and tell them about their unique opportunity to come to your store.

You can send them an email with a good deal and then follow up with them until they come to your store.

And if they do, then you can give them an offer that is 10% better than what they would have gotten at the store.

Now these consumers have grown accustomed to these offers on the Internet so it shouldn’t be too hard for you to give them something even better!

The point is that better customer service and tracking will help brands move towards a new marketing reality where data is king.

The challenge for most brands is figuring out how to use it!

11. PERSONALIZATION IN RETAIL THROUGH SOCIAL MEDIA

Brands are using social media to connect with their customers and find out what they like.

But what they are doing is a bit different and can be segmented into two different types of social media for retail:

1. Social Media as Portals (HUMANIZATION IN RETAIL)

The first type of social media (portal-based) that we will talk about is the idea where a brand will use a social networking site to direct consumers to more information about themselves.

If Nike wants to pitch running shoes to someone, it might use the various social media channels to present its message.

In the same way that Nike can do this, you can also do the same thing with social media.

The difference is that you won’t be pitching a product (or service) to someone based on their demographic.

You will be doing it based on their passion for something and targeting them in a more customized way… Which is when we get into the second type of social media related to retail.

2. Social Media Advertising (BRANDING)

Another way that brands can connect with their consumers is to do so through advertising.

Now if you have a customer that likes a particular brand, then what you can do is directly target them with certain offers and promotions.

Let’s say you are a coffee company and want to sell your product to someone in the United States based on the data that you have already collected.

You might create a Facebook ad for your coffee to promote the product… And let’s say that there are several other coffee companies competing for this same consumer.

Because of this, you’ll need to find a way to make yourself stand out from the competition.

Well, you can do that by using social media advertising to highlight your brand rather than just selling your product.

What really sets you apart from the competition is not necessarily what you have but how you implement it.

If you sell shoes then maybe the biggest benefit that people receive from your product is comfort… And not price!

But then again, no one cares about comfort if they don’t like how they look in your shoes.

So while this is a different way that brands are doing advertising, they are still using social media to reach out to their consumers.

They just use it in a different way in order to serve them better.

The benefit of these two types of social media for retail is that both allow you to engage the consumer and create affinity… Which means that your message has been received by someone who cares!

There are some drawbacks however, which will be discussed later in this book.

In addition, the best bet for most brands when it comes to social media is using it as a portal rather than an advertising avenue because if you do then you will have far more control over the type of information that your consumers get.

SUMMARY

This guide talked about the various types of social media available for brands to use in order to engage their target customers.

It also touched on the three ways that brands can connect with their audience and the benefits of each.

We also concluded by addressing what social media is all about: How brands should integrate it into their marketing plans and how they should be using these different platforms to do so.

And to be more omni-present.

With Sprague Media we help brands open up their campaigns to the success of omni-channel, by using social platforms such as Facebook, Instagram, Snapchat, and TikTok.

Our expertise in social media, analytics, customer acquisition and data allows you to find the right audience and inform them at the right time.

Emerging Omni-Channel eCommerce Trends

11 Emerging Omni-Channel eCommerce Trends to Implement This Year (Part 1)

Omni-Channel…

“This is the Way” [Mandalorian voice].

Siloing channels is a mistake, and you will lose so much in the long run.

Consumers are engaging with content across all platforms and your brand should be no different.

With the rise of TikTok garnering so much attention from consumers, other platforms (like FB & IG) are quickly trying to jump on the band wagon of quick, catchy, social media videos.

With Instagram Reels, IG TV, FB Stories, and IG Stories, these are all examples of where the future is headed.

That said, we are not seeing an abundance of people choosing one over the other.

In fact, the inverse is true.

When creating content for one platform, people are posting across their entire network.

Showing us the real importance of being omni-present as brands.

WHAT IS OMNI-CHANNEL ECOMMERCE?

Seems like a made-up term, right??

Well, it’s pretty self-explanatory…

“Stores selling both online and offline — likely also selling through multiple online channels (i.e. on Amazon, eBay, Facebook, B2B). We’ve also been referencing the importance of listing your product wherever consumers are already spending their time. This is increasingly known as contextual commerce, a more strategic take on the overarching omni-channel term.
” – Big Commerce

Be everywhere – sell your products everywhere.

Now that we’re on the same page, let’s dive into the fun stuff!

1. OMNI-CHANNEL: THE NEW NORMAL

As 2020 has come to a close and 2021 has begun, albeit, a bit better then where we left off last year – the transition hasn’t exactly showed itself yet.

We are really starting to see the results of working across multiple channels vs just a single channel.

Back in 2016, you could’ve scaled an eComm brand to $10MM+ just off FB alone!

Nowadays…

Not a chance!

Why is this?

Because attention has been garnered across multiple channels.

You might feel, “…damn, wish I could’ve done X”.

Of course!

We all do… Hindsight is 20/20.

That’s the past, this is the present.

And as we look at our strategies, we need to consider the past, present, and future.

So, the “New Normal” has quite the meaning here in 2021, in more ways than one.

What we’re talking about today though, is marketing & advertising.

As newer platforms, such as TikTok, have been created and promoted we haven’t seen a decrease in active users on other platforms.

In fact, we’ve seen the opposite.

Active monthly members continue to increase on every platform.

The reason for this?

In today’s attention economy, if someone posts a video on TikTok, they’ll also post it on Instagram, Facebook, and Snapchat.

This also means that people are more likely to see your brands message if it’s also on multiple channels.

Because what we do, Social Media Advertising, is based on performance, numbers like this excite us.

By simply running ad campaigns on, at least, three or more channels, you increase your purchase rate by ~3x!

Image Link: https://www.omnisend.com/blog/ecommerce-trends/

Does this seem too difficult to do?

It shouldn’t, but if you’re already not doing this, it could feel overwhelming.

Well fear not!

It’s simple.

As simple as this (follow these simple instructions):

  1. Create a video – this could be an amazing piece of work or could simple be a slideshow video, showcasing your products. You can do this right inside the Facebook Business Manager if you don’t know how.
  2. Run that video in a campaign on Instagram.
  3. Then download that video and run a campaign on TikTok.
  4. Repeat with Snapchat.

It’s really that simple.

There are a handful of other things you are going to want to do, but in essence, it’s that easy to get 3-campaigns up and running today.

2. BUY NOW, PAY LATER

Financing eCommerce purchases is on the rise.

Brick and mortar department stores have been doing it for ages!

Getting you to sign up for a credit card and having that card cover your purchase.

Remember?

Back in the day when you would go “inside” a store (pre-pandemic).

Now you might ask…

Well, what does have to do with omni-channel?

Great question!

It’s all about conversions… And at the root of it, Omni-channel is all about conversions.

In the US, around 70% of shoppers abandoned carts.

Abandoned carts equate to around $34 Billion in sales left in carts.

With a Buy Now, Pay Later app like Klarna, we see an average of:

  • 58% increase in average order values (AOV)
  • 30% lift in checkout conversion rates

These are staggering numbers and a definitive factor in creating success for your marketing & branding campaigns.

And as I previously mentioned, buy now pay later isn’t new.

It’s just now entered the digital age.

That said, there is still risk involved with consumers falling behind in payments and, in their minds, your brand affecting their credit score.

However, what this really opens up is that Gen-Z & Millennial trillion-dollar market.

Allowing for the ease of conversion.

3. MORE CONTENT – INFLUENCER-BRAND PARTNERSHIPS

Now that the age of Omni-channel is upon us, we must also step up our content game.

I understand this is what marketers have been saying for years, but it’s really hit its zenith (so far).

Because consumers are on all these different platforms, as brands, we must also be on all these platforms.

It is as simple as that.

But how does one go about creating all this different content.

Well, there are a few ways to do this.

  • Repurpose old content.
  • Make a single piece of core content (longer form) per week and break it into chunks (short form) for distribution throughout the rest of the week.
  • Get influencers to create content for you.

You ever scroll through TikTok or Instagram and wonder how these seemingly nobody influencers are advertising products?

It’s all due to the need for more content.

While you, as a brand, can always create your own content, if you’re wanting to step up your game you add influencers into the mix and bump up your production 10x.

Even with the influencer phenomenon some major brands are still having trouble creating enough content in this noisy internet-atmosphere we’ve created.

But that’s okay, even is you’re a small business.

As there are many micro-influencers looking for work. And frankly, they’re way more appreciative about the opportunity than the big guys are.

The best part about getting influencers to make your content for you?

It’s a double-whammy.

What does that mean?

Not only are you getting content but they (the influencer) is also sharing said content with their own followers.

Even if they only have 1,000 followers, they tend to be 1,000 true fans.

That’s a big deal because it means that it is easy for them to get their content seen by those 1,000 true fans.

It’s a relatively simple process.

So what are you waiting for?

Get out there and find some influencers to help promote your content!

Think of it as a budget-friendly way to get your content out there.

4. SOCIAL SELLING THROUGH SHOPPABLE VIDEO

Shoppable video has been around a while.

Previously, making you go in-store to purchase your products.

What we’re talking about here is the rise of Shoppable Video.

But unlike old days, where one would only be able to rely on their store to get them into the store, now they can also rely on a video (with a shoppable element) to get consumers to buy on your brands website.

Now you’re no longer relying on store traffic.

In fact, you could even run your campaign on Instagram without posting it to a storefront.

Shoppable Video is the new way for shoppers to shop on-the-go and is the most common type of video that consumers are watching today.

Which means…

You can potentially get them to buy online!

This involves integrating your app into all of the major ecommerce platforms – i.e. Shopify, BigCommerce, etc…

However, there are two major challenges to this.

The first is technical in nature.

The second is budget-friendly.

Since this isn’t something you can just do through shared ads – this requires a certain level of capital to get done properly.

But it’s worth it, as Shoppable Video is the future of video marketing & eCommerce.

5. DTC ON SOCIAL WILL MEAN MORE THAN JUST PHYSICAL PRODUCTS

DTC (Direct to Consumer) continues to be an important strategy in eCommerce.

This is because of the ease of which consumers can purchase physical products.

However, as time goes on, we are seeing social selling evolve into Social Sharing & Referrals.

This is when your customers share your product with their friends, family, colleagues, etc… Which leads them back to you for more.

A new approach to this would be creating a community based platform with exclusive content from influencers who want to create DTC campaigns themselves.

Think of it like a “Product Hunt” but instead of discussing the newest tech gadget or app, it’s clothing and accessories.

The clothing industry is slowly becoming more and more social.

But it still feels like there’s a gap between the influencer community (Facebook & Instagram) and the real world.

That said, if your brand creates video campaigns that showcase influencers promoting your products this could be an opportunity to bridge this gap.

And with that, we would be able to truly say that there is a “little bit of the digital” in your physical store now too.

So don’t worry!

This isn’t some big leap.

It’s merely taking the modern-day digital approach to physical product sales.

On top of that, we’re seeing a trend that goes beyond physical products.

Whether you’re in the automotive industry, housing & real estate, or even digital products, we’re seeing a huge surge in these types of companies focusing their strategies on DTC.

This trend will continue and increase as CPMs remain low and results fly in.

tik tok

How to Use Tik Tok to Promote Your Business

Even if you go out of your way to avoid interacting with the platform, chances are that you encounter Tik Tok in some form while browsing the Internet.

The platform has exploded in popularity within a notably short period of time, and many entrepreneurs are looking into its advertising capabilities. In fact, it can be a great way to promote your business under the right circumstances.

Let’s take a look at everything you should know about it.

Create Your Own Content

Although this is the most straightforward way to promote your business, it involves notable effort to create captivating content.

Despite the fact that Tik Tok videos are often short and simple, you can expect to invest a significant amount of resources. You’ll need to consider factors like:

  • The overall concept
  • Lighting
  • Audio
  • Video quality
  • Tik Tok music

As you can tell, it’s imperative that you take this obligation seriously.

Otherwise, it will be highly difficult for your brand to stand out amongst other users. When handled appropriately, though, creating original content can be one of the most effective ways to showcase your products or services.

Work With Influencers

As with any other social media platform, working with influencers should always be an option you keep in mind. Depending on the size of their following and how many users engage with their content, a simple investment could provide an exponential return.

Depending on what industry you’re in, this will involve you paying for this individual to showcase, review, or promote the product or service your business offers.

Be sure, though, that you only work with influencers who have a positive reputation. Otherwise, this method could actually provide more harm than good.

Advertise Natively on the Platform

If you’d prefer a more direct strategy, it’s possible for you to directly advertise instead. Specifically, there are four primary ways the platform allows you to pay for advertisements:

  1. Branded lenses: These are custom filters related to your business.
  2. Sponsored hashtags: Hashtags that your company sponsors will receive a custom banner on the app’s Discover page.
  3. Brand takeovers: Before users are initially able to see other content, they will see advertisements in this category.
  4. Native ads: These ads play between content that has been created by other users.

You’ll have plenty of advertising potential through the above methods. Keep in mind that some may be more effective than others since there are many variables at play (such as what industry you operate in, what you sell, etc.).

A Solid Tik Tok Strategy Could Be Game-Changing

The above information will help ensure that you know everything that you should before you develop your Tik Tok advertising campaign. From here, you’ll be able to take full advantage of all of the utility it can provide to your business.

Want to learn more about what we have to offer? Feel free to reach out to us today and see how we can help.

Brainstorming process. Photo young business crew working with new startup project.Notebook on wood table. Idea presentation, analyze marketing plans. Blurred background, film effect.

5 Ways To Tackle Social Media Advertising Like a Boss

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More than half of the planet is expected to use social media this year. That’s over 3.8 billion social media users.

Social media has never been more relevant for businesses, especially in a world impacted by COVID-19.

Is your social media marketing campaign up to par?

Keep reading for 5 tips for tackling social media advertising like a boss.

1. Research and Understand Your Audience

Before you even start posting, you have to take a step back and analyze your target audience and your goals. Then you can come up with a game plan.

Some social media platforms, like Facebook, have built-in tools to help you analyze your audience and control where your marketing efforts are focused. Taking the time to develop a thought out strategy can save you time and money in the long run.

2. Create Engaging and Informative Content

Research shows that social media audiences respond best to visual content. Using eye-catching images and compelling videos in your social media marketing campaign is the best way to capture and keep your audience’s attention.

Social media is an excellent way to build a community around your brand. Your posts should encourage your audience to engage with you by leaving a comment, sharing their experience, or even sharing your content with their own followers.

3. Avoid Being Too “Salesy”

Content should be focused on providing useful information to your audience without asking anything of them in return. Doing this helps foster a positive relationship with your brand.

If your content comes off as an obvious sales ploy, your audience will be turned off.

Focus on creating content that is useful for your target audience and they will want to become lifelong customers. You don’t have to constantly remind them that you want their business.

4. Create a Cohesive Marketing Strategy

One of the hardest, yet most important parts of creating a successful social media advertising campaign is creating a flow across multiple social media channels.

Social media is constantly evolving with new platforms like Tik Tok bringing new challenges for marketers. It can feel like as soon as you’ve mastered one platform, another one is thrown into the mix.

This is one of the biggest reasons businesses consult professional social media advertising agencies. The pros are always up to date on the latest social media trends.

5. Track Your Results and Make Adjustments as Needed

Managing your social media marketing campaign is a continuous process. Many businesses make the mistake of setting up a social media campaign but never evaluating how well it’s working.

There’s always room for improvement, even if that simply means seeing what is working and implementing more of that.

It can be time-consuming to focus continually on social media advertising, but this is the best way to get results. Hiring a professional advertising agency not only gets you better results, but it frees up time to focus on your own business.

Let Us Help You Nail Social Media Advertising Like a Boss

As a business owner or manager, effectively marketing your products or services in the digital age means keeping up with continuously evolving trends. The good news is – you don’t have to figure it out on your own.

Our social media advertising experts can help you develop and run a meaningful and effective social media marketing campaign. Click here to learn more about what we can do for you.

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Young girl using smart phone, Social media concept.

Types of Online Advertising Your Company Needs to Try

Do you want your brand to reach the corners of the Internet that matter?

With over 30 million business in the USA, you’re going to need all the help you can get. Failing to market your business will only result in it getting lost to irrelevance. It’s a surefire way to make your business go bankrupt.

What’s great is that simple advertisements can generate a lot of buzz and save your business from becoming irrelevant. The only things you need to worry about are the types of online advertising and what they can do for you.

Knowing which type of advertisement your business needs can impact your entire marketing campaign. It can be the difference that decides if you get the oomph you’re looking for or if the campaign fails. Read what’s below to know which type is better for you.

1. Display Marketing

Display advertising is among the easiest and simplest ways to advertise your business. They’re also the cheapest, making them the most popular choice for any business that wants to advertise their services.

These include banner ads, landing page ads, and pop-up ads on different websites. This means that it’s everywhere, and people may not notice them at all. You’ll need to create a good ad to make it engaging enough to get noticed.

A good way to do this is to use engaging visuals and colors in the ad. Certain colors make something stand out, and using them is sure to break the focus of the people browsing the Internet.

2. Search Engine Marketing

Search engine marketing is a type of digital advertising method that focuses on using search engines like Google and Bing to market your website. The goal of this advertising method is to put your business website on top of the search results. This is important because there are 3.5 billion searches on Google per day.

This means that there are at least 3.5 people on the platform at any given time. It means that there’s a high chance that people come across your ads when searching for something relevant.

What’s great about SEM is that it also increases your organic SEO score. This helps your natural organic search rate increase regardless of the topic of search. It’s a great way to appear higher on the SERP.

3. PPC Advertising

If you’re looking for a cost-efficient way to advertise your business, pay-per-click advertising is the best choice. As the name suggests, you only need to pay for each click that your ad gets. This ensures that you get your money’s worth when going for this type of advertisement.

All you need to do is pay for the ads upfront and leave it to generate traffic. It’s a great way to keep spendings low if still starting up as a business. It also helps with your ROI since only interested people will click on your ads to check your website out.

4. Social Media Marketing

If you want your ads to get lots of engagements, consider posting them on social media platforms. Most of the Internet’s population go online to check their social profiles. This means that any advertisement on the platform is sure to get noticed.

Any ad on platforms will appear as promoted posts or sponsored stories. This is to tell people that these are ads and not posts from other people. Other ads will appear on the sides of the platform as paid ads.

What’s great about this advertising method is that it allows you to engage with your audience. Social platforms have comment sections and sharing features to increase engagement. These will help you gain the loyalty of potential customers even before they do business with you.

5. Influencer Marketing

Another way to advertise it to have other people talking about your business. This is what people call influencer marketing, and it helps you extend your reach. This is because you will be hiring people to talk about your business to their own followers.

This makes it important to choose an influencer who knows a lot about your services and field of expertise. Doing this ensures that their audience will also find interest in your business. You wouldn’t want to hire a fashion influencer if your main service revolves around technology, after all.

6. Remarketing

Remarketing is a great way for you to advertise to people who already visited your website. This is an advertising technique that involves using cookie-tracking to become effective.

How it works is the cookie tracker follows anyone who visited your website all over the Internet. It will show more ads about your business as the visitor goes to other websites.

It’s a great way to make people interested in your services again. It makes it a good advertising tactic for services or goods that are repeatable. It’s also a good way to entice more people to go back to your website if they didn’t buy something the first time around.

7. Video Marketing

Videos are among the most engaging media today. This is because people find it more convenient to watch a video than read some text. They don’t want to strain their eyes to know about the service they may or may not find interest in.

The only thing you need to do to succeed in video marketing is to create an engaging intro. Once you get their attention, they’re hooked until the end of the video.

Regarding video length, try keeping your video short. People often click out when they learn that the video is more than five minutes in length. You can use formats like Instagram Reels or Tik Tok videos to deliver a quick message to your consumers.

Know the Different Types of Online Advertising Today

The different types of online advertising each bring an advantage to the table. Know which one works best for you and use it in your marketing campaign! Increase your business’s reach and watch it grow and thrive today.

Do you need help with advertising your company? With everything else you’re doing to keep your business afloat, you may not have time to create a good marketing strategy. Contact us here and we’ll help you in any way we can!

instagram reels

Ti(c)k To(c)k! Is Using Instagram Reels for Marketing Worth Your Time?

Instagram is a staple for social media marketers. The platform has over 1 billion active monthly users, 500 million active daily users. Instagram has recently launched a new feature, Reels.

If Tik Tok is anything to go by Reels might be the next big thing in marketing and advertising. So are Instagram Reels worth your time? Here is our guide to the pro and cons of Instagram Reels for social media marketers.

What Are Instagram Reels

Instagram Reels is very similar to Tik Tok. Users create 15 to 30-second videos set to music that are shared to their Reels, stories, and explore feeds. Instagram Reels videos have the Reels icon in the lower-left corner of the video when you view it. If someone you follow uploads a reel, you’ll see that in your home feed.

If you have a public account you can share Reels to dedicated spaces in exploring, where anyone in the world can view it. When you share Reels with specific hashtags, effects, or songs your reel could appear on dedicated pages. Meaning anyone searching for content like yours will find it.

At first Reels may seem very similar to Instagram stories, but there are some important differences. Stories let you share your entire day, not just those you want to keep on your profile. Reels is more about creating engaging content and offers far more creative tools. And when you share a reel anyone can see it on the explore page, whilst stories only go to your followers.

Benefits of Instagram Reels

When Facebook (who owns Instagram) rolls out new features they give priority to the content using the new feature. Reels creators are reporting higher engagement and reach than on other content, even when using the same content in different functions such as the story.

Reels are easy to create. Video content requires a lot of work, time, money, and production. But the Reels feature is designed to take all the work out of it. Reels are short videos, 15 to 30 seconds and the videos can be created entirely within the app. All the editing and creation tools exist inside Reels and the best part is these tools generate trends.

Unlike stories, your Reels content is permanent. This means you can get much more creative with Reels. You can develop your brand identity, tone, and themes quickly. And because Reels are so quick to create it is easy to batch make content that follows on from one another. And you can repurpose your Reels as stories and feed content.

Instagram Reels Are Perfect For Businesses

Tik Tok has a reputation for being all about dancing videos. And this has flowed over to Reels. And this is not true. Reels offers businesses are a really interesting way of engaging with its customers.

Tutorials, step-by-step videos, tips, and insights for your industry are doing well on both Tik Tok and Reels. For example, if you are a florist, short videos explaining when a man should buy his wife which flowers would be a big hit.

Businesses can also get very creative with Reels trends. When a trend becomes viral everyone starts following suit. This is a creative opportunity for your business to find a way to do that trend unique for your business. Dong this well will leverage the organic reach of the platform.

Reels Or Stories Or IGTV

Ideally, you have the time and resources to be smashing out content across all of Instagram’s platforms. But this isn’t always the case. If you need to choose where to focus your attention you will need to consider which video content platform you want to share on Reels or Stories or Instagram TV.

Reels are easier to share than stories. Unless you are tagged in a story you cannot share that story on your own story. And you can’t share stories to your profile. Reels can be reposted on your own feed and story, and other users can share your Reel to their story or home feed. This allows you to reach a much wider audience much faster.

Reels offer far more visibility because you can apply up to 30 hashtags. Stories are limited to 10 hashtags. When you create a Reel and nail the hashtags you can put your content out in front of so many more viewers, as they will find it in a range of hashtag feeds. And because Reels are permanent the chances of people seeing the content increase significantly.

Because Reels have only just been launched Facebook is not yet monetizing the Reels feed. This means no ads. And while you cannot advertise in the Reels feed, you can use reels to create retargeting audiences.

Reels can be used to create video views custom audiences for retargeting. This is big-time if you use Facebook and Instagram ads as part of your marketing approach. If your audiences are engaging well with your Reels content you can redirect them to move closer to the next step to buying from you.

Cons of Instagram Reels

Whilst early adopters are prioritized by Instagram, your users may not be all that familiar with Reels yet. At present, Reels are not that easy to find. Instagram has recently give Reels its own feed. Here you users can scroll through an explore feed for Reels only. To see Reels of pages they already follow they will have to scroll through their own home feed.

An important downside of Reels currently is that you can’t schedule them. For many marketers that is a key part of their strategy. This can make adding Reels to your strategy difficult and may not yield the returns you are looking for.

People who watch Reels do not read captions. This means you need to spend less time on copy and make sure your call to action or key message is in the audio and text overlay of the video.

Is Instagram Reels Worth Your Time?

As a business owner or marketing professional Instagram Reels has a lot to offer. Especially if you are an early adopter. Reels offers creators a lot more flexibility and reach than stories and IGTV. And the best part is they are easy to make and share. We recommend exploring how you can add Instagram Reels to your marketing strategy. And if you need help we can assist you and deliver an amazing return on your marketing investment.

tiktok advertising

7 Features of a Successful TikTok Advertising Campaign

With over 800 million users and growing, TikTok was the most downloaded app of 2019.

Although it’s future in the United States is uncertain—being owned by the Chinese company ByteDance—marketers are discovering that it’s an effective way to reach millions of new potential customers.

India currently has the largest share of users, but the number of Americans on TikTok has doubled since 2018. Most of the new users are from Generation Z and older people who quit Facebook or Instagram.

The platform now offers paid media options and TikTok advertisers are getting huge results.

Are you interested in learning more about TikTok advertising? Keep reading below to learn 7 features of the app that can help you optimize a campaign.

Understanding the app is half the battle and we’ll discuss hashtags, trends, engagement, and app tools.

1. Absolute Anyone Can Go Viral on TikTok

Your chances of going viral on TikTok are much better than on older, established platforms like Facebook or Instagram.

It’s not uncommon to see a TikTok with hundreds of thousands of likes where the user only has a few hundred followers.

The TikTok algorithm doesn’t autofeed the most popular accounts.

It’s important to note there’s no guarantee any of your content will go viral on a platform. Much of it is luck and timing. Rather, if you produce the best content possible, you’re more likely to excel on TikTok.

2. TikTok Hashtags Are Just as Relevant

Hashtags help you search for specific content on social media and join conversations. They first took off on Twitter and Instagram years ago, and now are used on most major apps. Hashtags have become the industry standard.

Here’s some good news for you: hashtags are just as relevant on TikTok!

You can take the campaign hashtags you’re currently using on other platforms and add them on TikTok.

Some of the highest performing hashtags on the platform today include #entertainment, #dance, #pranks, #fitness, and #diy. They’re getting billions of views and worth a look.

3. Keep An Eye on Tik Tok’s Trending Culture

TikTok users love the latest trends. Once something catches on, they want in on the action.

Whether it’s a silly challenge, hot song, or running joke, being successful on TikTok is all about creating your unique content around these trends. And they’re changing all of the time!

The best way to keep up on the trending culture is to be an active participant on TikTok. Watch videos and see what’s taking off. Even within the trends, there are opportunities to innovate on behalf of your brand.

4. Like Other Social Platforms, Engagement Drives Performance

People enjoy TikTok’s fun, light-hearted content and that’s what they’ll hit “like” on its videos.

Regardless of their status or number of followers, performance is based purely on engagement. It’s one of the most egalitarian platforms out there.

Why was TikTok the 2019 most downloaded app in the world?

Social media users are frustrated at how their content is being buried in the algorithm. They are sick of seeing the same post dozens of times.

And they’re tired of the anger and anxiety other social apps are producing in its users.

5. TikTok’s Enormous Sound Library Is at Your Disposal

The TikTok app provides users a handheld production studio. Once you record a video between 15 to 60 seconds, you have the option of adding music.

Think of the TikTok sound library like Spotify or Pandora. You have access to thousands of songs. But, you can also add original sound by recording it on your phone.

You also have the ability to do voice-overs. And don’t discount the video editing software. You can add effects, filters, text, and stickers.

If you have more than one video clip, the app will help you with transitions.

Not sure what type of videos people will respond to? Just watch the most popular TikToks for inspiration.

And conduct as much research as you can and test your marketing content among multiple audiences.

6. Influencers Can Boost Your Tiktok Marketing Campaigns

If you’re ready to launch a brand awareness campaign on TikTok or purchase advertising, consider the help of influencers.

Influencer campaigns have been big business on Instagram, but many of these same creatives are crushing it on TikTok.

The difference is on Instagram you need an established following and big budget to be effective. This isn’t needed on TikTok.

The TikTok algorithm is top secret, but the company announced earlier this year it’s establishing a TikTok Creator Fund to help influencers make money.

More successful influencers on the platform will mean more opportunities to partner with brands like yours.

7. Discover the Options for TikTok Advertising

Can you advertise on TikTok? The answer is yes!

If you’re ready to advertise on this growing platform, the company recently launched TikTok For Business. It’s similar to the Facebook Ads Manager.

There are currently four TikTok advertising options:

  • Brand Takeovers: An image or video lasting 3 to 5 seconds
  • In-Feed Videos: A video lasting up to 60 seconds
  • Hashtag Challenges: An invitation for users to make content based on your hashtag
  • Branded Effects: Brands can be added to a video in 2D, 3D, or AR formats

If you need help with using TikTok or building ads, they also launched an e-learning center to help marketers learn about the app.

Although it’s not easy to nail down TikTok’s advertising rates, they’re affordable and comparable to other social media platforms.

Get Professional Help With Your Social Media Advertising

Let’s face it, you run a business and you’ve got a lot on your mind. Social media may not be at the top of your priorities. But, marketing is the key to growing your business.

TikTok advertising can be challenging if you’re not social media savvy or even familiar with the app.

Following the tips above will help you construct effective campaigns, but sometimes it’s just better to call the professionals.

Sprague Media is a social media marketing agency that works with clients on strategy, media buying, influencer marketing, video creation, analytics, and even training for your staff.

You can get in touch with us for a free audit and analysis of your social media channels