social media marketing agency

What You Need to Know to Run a Successful Social Media Campaign

According to statistics, 78% of Americans can be reached via ads on Facebook, and 75% of Instagram users take action (e.g., visiting a site or making a purchase) after seeing an ad.

These are just some of the numbers that show the power of social media. Social platforms can allow you to reach highly segmented target audiences, gain brand exposure, and build a following.

However, to achieve these outcomes, you need to know how to launch a successful social media campaign. Random posting won’t cut it, so stick with us as we outline exactly what you need to know to nail your brand’s campaign strategy.

Defining Your Goal Is Key

The first step to launching a killer campaign on social media is defining your campaign goal. This is essential, as without a clear goal:

  • Your campaign will be uninformed and lack direction
  • You won’t know what actions you want consumers to take
  • You won’t be able to measure your success

There are a number of different goals you can choose for your campaign. You might want to increase brand awareness, drive followers, generate leads, or ramp up sales numbers.

Whichever your goal is, your campaign strategy will need to be tailored towards it to generate results.

SEO Is Important

Before you launch your social media campaign, it’s important that you look into SEO. Each social media platform has its own algorithm, and you want to make sure your posts cater to each one’s ranking factors.

For instance, Instagram users hashtags, Youtube is powered by tags and keywords, and Facebook page optimization plays a big role in visibility.

You Should Scope Out the Competition

Scoping out the competition is always important, and especially so when it comes to social media marketing. Start by finding your competition’s pages and analyzing their posts.

What type of content are they posting? Is it how-to based, humorous, or promotional? What type of posts do they get the best engagement from?

What’s more, do they have gaps in their strategy that you could fill? By digging into competitor profiles, you can pinpoint what they are doing wrong, what they are doing right, and formulate your strategy so that it tops their efforts.

Balancing Promotion and Entertainment Is Essential

At the end of the day, social media marketing for brands is all about promotion. However, this doesn’t mean that all of your content needs to be promotional.

In most cases, consumers will give higher levels of engagement to content that is non-promotional. Therefore you must balance self-promotion with entertainment and value.

Do You Need Help With Your Social Media Campaign?

Social media offers brands the chance to reach new audiences, tap into targeted advertising, and build trust and community. The basic tenants of launching a social media campaign are identifying your goal, catering to SEO, topping the competition, and providing value.

However, implementing successful social media marketing and campaigns can be time-intensive.

Short on time and hungry for optimized results? If yes, book a free audit with us, and our team will do a deep dive into your analytics to create a 3-month customized social media marketing plan for your brand.

Brainstorming process. Photo young business crew working with new startup project.Notebook on wood table. Idea presentation, analyze marketing plans. Blurred background, film effect.

5 Ways To Tackle Social Media Advertising Like a Boss

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text]

More than half of the planet is expected to use social media this year. That’s over 3.8 billion social media users.

Social media has never been more relevant for businesses, especially in a world impacted by COVID-19.

Is your social media marketing campaign up to par?

Keep reading for 5 tips for tackling social media advertising like a boss.

1. Research and Understand Your Audience

Before you even start posting, you have to take a step back and analyze your target audience and your goals. Then you can come up with a game plan.

Some social media platforms, like Facebook, have built-in tools to help you analyze your audience and control where your marketing efforts are focused. Taking the time to develop a thought out strategy can save you time and money in the long run.

2. Create Engaging and Informative Content

Research shows that social media audiences respond best to visual content. Using eye-catching images and compelling videos in your social media marketing campaign is the best way to capture and keep your audience’s attention.

Social media is an excellent way to build a community around your brand. Your posts should encourage your audience to engage with you by leaving a comment, sharing their experience, or even sharing your content with their own followers.

3. Avoid Being Too “Salesy”

Content should be focused on providing useful information to your audience without asking anything of them in return. Doing this helps foster a positive relationship with your brand.

If your content comes off as an obvious sales ploy, your audience will be turned off.

Focus on creating content that is useful for your target audience and they will want to become lifelong customers. You don’t have to constantly remind them that you want their business.

4. Create a Cohesive Marketing Strategy

One of the hardest, yet most important parts of creating a successful social media advertising campaign is creating a flow across multiple social media channels.

Social media is constantly evolving with new platforms like Tik Tok bringing new challenges for marketers. It can feel like as soon as you’ve mastered one platform, another one is thrown into the mix.

This is one of the biggest reasons businesses consult professional social media advertising agencies. The pros are always up to date on the latest social media trends.

5. Track Your Results and Make Adjustments as Needed

Managing your social media marketing campaign is a continuous process. Many businesses make the mistake of setting up a social media campaign but never evaluating how well it’s working.

There’s always room for improvement, even if that simply means seeing what is working and implementing more of that.

It can be time-consuming to focus continually on social media advertising, but this is the best way to get results. Hiring a professional advertising agency not only gets you better results, but it frees up time to focus on your own business.

Let Us Help You Nail Social Media Advertising Like a Boss

As a business owner or manager, effectively marketing your products or services in the digital age means keeping up with continuously evolving trends. The good news is – you don’t have to figure it out on your own.

Our social media advertising experts can help you develop and run a meaningful and effective social media marketing campaign. Click here to learn more about what we can do for you.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

how ot advertise on snapchat phone mobile

How to Advertise on Snapchat Effectively

Have you ever considered using Snapchat for business?

Snapchat, founded in 2011, was once a social media app focused on sharing photos and videos. In 2013, Snapchat finally introduced new features like Stories and Chat. By 2015, Snapchat was able to gather around 75 million monthly users.

Many business owners focused on other apps for social media marketing. Snapchat is one of the lesser-known apps among Instagram, Facebook, and Twitter. However, when used right, Snapchat can be a great business tool.

Want to know how to advertise on Snapchat? In this article, we give you some tips for advertising on Snapchat. Read on to learn more about Snapchat advertising!

What Is Snapchat Ads?

Snap Ads are video ads meant for vertical screens. An ad can last for 3 to 10 seconds. Any Snapchat user can swipe up while the video plays.

Swiping up can lead to an article, website, or a longer video. You may also link your ads to read an article. A Snap Ad can appear in between a friend’s stories. It may also appear between Snapchat content, stories, or between publishers’ stories.

Snapchat offers two types of advertising. These are Lenses and Snapchat Geofilters. However, you may need to work on the mobile app or work with a Snapchat partner.

Why You Should Use Snapchat Ads

While it’s not as big as Twitter and Instagram advertising, Snapchat is a powerful app. Snapchat has over 166 million daily users. Each user spends over 30 minutes on average and uses the app more than 18 times a day.

Snapchat can help you engage with a distinct audience. Many of Snapchat’s percentages are unique to the app. You can’t access 35% of Snapchat’s users on Facebook.

The same goes for 46% of Instagram users and 81% of Twitter users. Snapchat uses Oracle Data Cloud. This allows you to reach users based on their online and offline demographics.

Snap Ads are effective compares to ads on Facebook and Instagram. Users are more likely to convert after seeing an Ad on Snapchat, over 2X more than other social media ads. Snap Ads take up the entire screen, allowing you to capture more visual attention.

The swipe up rate is five times more than the average clickthrough rate of other social media ads. Considering incorporating Snap Ads in your social media marketing strategy? Read on to learn how to advertise on Snapchat.

Before you start using Snap Ads, you need to familiarize yourself with the Ad Manager. Here are some of the key sections in the Snapchat Ad Manager.

Dashboard

In this section, you can create, view, and manage your ads. Here, Snapchat gives you a graph and table of your ad metrics.

Creative Library

This is the section where you can view and edit ad creatives. You may also use this to create new ones.

Custom Audiences

You can create a list of Snapchat users for ad targeting. You can form this using customer data.

Help Center

Need help in managing your ads? In this section, you can find guides and contact Snapchat for help.

Define Your Goals

Depending on your goals and budget, Snapchat offers different advertising methods. Here are some of the different campaign goals that Snapchat can help you with.

Brand Awareness and Video Views

Snapchat is a social media app built on videos. It is the simplest way to start advertising on Snapchat. If you want to use a video ad, ensure to keep it short.

Web Views and Conversions

This is one of the most popular forms of swipe-able ads on Snapchat. It helps you increase your conversion rate by encouraging users to read an article or visit a site.

Lead Generation

This is the best advertising method for building leads. Ad Manager allows you to create ads and convince users to register, download, or fill a form.

App Installs and Engagement

Snapchat is a great app for incorporating Deep Linking in ads. It allows marketers to add a link in their ad to bring users to an app.

Snap Ads

Whichever advertising method you choose, you can upload a 3-10 second video. Here are Snapchat’s advertising restrictions that you need to follow.

  • 1080 X 1920 JPEG or PNG image
  • Apply a Call to Action when you add an attachment to your Snap Ad.
  • A brand name and headline that matches the paying advertiser

Ensure to upload a fullscreen and vertical format. Make sure that your content is appropriate for viewers aged 13 years old and above.

Story Ads

Snapchat Story Ads places a branded tile in the app’s Discover section. When a user opens the title, it will bring them to a collection of three to twenty ad placements. Snapchat creates a design for you, basing it off the assets you deliver.
To use Story Ads, you need:

  • 34-character limit headline
  • 25-character limit brand name
  • If you’re going to use the swipe up, include attachments
  • Individual files for each Snap Ad

Story Ads are best for a branded content experience. It helps you create a narrative that will engage your users.

Snapchat Filters

Making a Snapchat Filter is a great way to build brand awareness. A filter can help you creatively represent your brand. When creating a Snapchat Filter, use the following specs:

  • 1080 X 2340 pixels
  • 300 KB or less
  • PNG and transparent background
  • 210-pixel buffer zone
  • 74 pixels (send arrow)
  • 32 pixels buffer zone for larger phones
  • Portrait orientation

Remember that your ad should only occupy 25% of a user’s screen. Keep it simple, and avoid using dense graphics.

Collection Ads

Collection Ads allow you to showcase a series of your products. It offers users a seamless way of shopping. A Collection Ad looks like a ribbon with thumbnail-sized products.

You can base a Collection Ad on a product catalog. However, this form of advertising has more requirements. Snapchat may ask for unique links, CTAs, and swipe-up URLs.

Now You Know How to Advertise on Snapchat

Now you know how to advertise on Snapchat. Want to learn more about Snapchat advertising? Contact us today!

Young girl using smart phone, Social media concept.

Types of Online Advertising Your Company Needs to Try

Do you want your brand to reach the corners of the Internet that matter?

With over 30 million business in the USA, you’re going to need all the help you can get. Failing to market your business will only result in it getting lost to irrelevance. It’s a surefire way to make your business go bankrupt.

What’s great is that simple advertisements can generate a lot of buzz and save your business from becoming irrelevant. The only things you need to worry about are the types of online advertising and what they can do for you.

Knowing which type of advertisement your business needs can impact your entire marketing campaign. It can be the difference that decides if you get the oomph you’re looking for or if the campaign fails. Read what’s below to know which type is better for you.

1. Display Marketing

Display advertising is among the easiest and simplest ways to advertise your business. They’re also the cheapest, making them the most popular choice for any business that wants to advertise their services.

These include banner ads, landing page ads, and pop-up ads on different websites. This means that it’s everywhere, and people may not notice them at all. You’ll need to create a good ad to make it engaging enough to get noticed.

A good way to do this is to use engaging visuals and colors in the ad. Certain colors make something stand out, and using them is sure to break the focus of the people browsing the Internet.

2. Search Engine Marketing

Search engine marketing is a type of digital advertising method that focuses on using search engines like Google and Bing to market your website. The goal of this advertising method is to put your business website on top of the search results. This is important because there are 3.5 billion searches on Google per day.

This means that there are at least 3.5 people on the platform at any given time. It means that there’s a high chance that people come across your ads when searching for something relevant.

What’s great about SEM is that it also increases your organic SEO score. This helps your natural organic search rate increase regardless of the topic of search. It’s a great way to appear higher on the SERP.

3. PPC Advertising

If you’re looking for a cost-efficient way to advertise your business, pay-per-click advertising is the best choice. As the name suggests, you only need to pay for each click that your ad gets. This ensures that you get your money’s worth when going for this type of advertisement.

All you need to do is pay for the ads upfront and leave it to generate traffic. It’s a great way to keep spendings low if still starting up as a business. It also helps with your ROI since only interested people will click on your ads to check your website out.

4. Social Media Marketing

If you want your ads to get lots of engagements, consider posting them on social media platforms. Most of the Internet’s population go online to check their social profiles. This means that any advertisement on the platform is sure to get noticed.

Any ad on platforms will appear as promoted posts or sponsored stories. This is to tell people that these are ads and not posts from other people. Other ads will appear on the sides of the platform as paid ads.

What’s great about this advertising method is that it allows you to engage with your audience. Social platforms have comment sections and sharing features to increase engagement. These will help you gain the loyalty of potential customers even before they do business with you.

5. Influencer Marketing

Another way to advertise it to have other people talking about your business. This is what people call influencer marketing, and it helps you extend your reach. This is because you will be hiring people to talk about your business to their own followers.

This makes it important to choose an influencer who knows a lot about your services and field of expertise. Doing this ensures that their audience will also find interest in your business. You wouldn’t want to hire a fashion influencer if your main service revolves around technology, after all.

6. Remarketing

Remarketing is a great way for you to advertise to people who already visited your website. This is an advertising technique that involves using cookie-tracking to become effective.

How it works is the cookie tracker follows anyone who visited your website all over the Internet. It will show more ads about your business as the visitor goes to other websites.

It’s a great way to make people interested in your services again. It makes it a good advertising tactic for services or goods that are repeatable. It’s also a good way to entice more people to go back to your website if they didn’t buy something the first time around.

7. Video Marketing

Videos are among the most engaging media today. This is because people find it more convenient to watch a video than read some text. They don’t want to strain their eyes to know about the service they may or may not find interest in.

The only thing you need to do to succeed in video marketing is to create an engaging intro. Once you get their attention, they’re hooked until the end of the video.

Regarding video length, try keeping your video short. People often click out when they learn that the video is more than five minutes in length. You can use formats like Instagram Reels or Tik Tok videos to deliver a quick message to your consumers.

Know the Different Types of Online Advertising Today

The different types of online advertising each bring an advantage to the table. Know which one works best for you and use it in your marketing campaign! Increase your business’s reach and watch it grow and thrive today.

Do you need help with advertising your company? With everything else you’re doing to keep your business afloat, you may not have time to create a good marketing strategy. Contact us here and we’ll help you in any way we can!

I love snapchat

Online Advertising 101: Snapchat Advertising Made Easy

Do you want to bring more attention to your business?

There are over 30 million small businesses in the USA. This makes it important for you to be good in advertising to prevent your business from getting lost in today’s ocean of business. Doing this also helps you stand out and define your business to become more appealing.

A great way to do this is to advertise on Snapchat. Snapchat advertisements can change the direction of your business and help your business thrive. How does it do this, though?

Read on to learn about Snapchat advertising and what you can do to be effective at it. Help your business get off the ground through Snapchat today!

Know the Goal of Your Ad Campaign

The first thing you should do is define the goal of your ad campaign. There are many reasons for you to create an ad campaign on Snapchat. What’s great is that Snapchat advertising can cover all the bases to help your business.

Most businesses use the platform to increase brand awareness through videos. This makes Snapchat the perfect platform because there are over 18 billion video views on the platform every day. It’s a surefire way to increase views and awareness of the brand.

Businesses also go on Snapchat to make a sale. The platform provides them with an easy way to advertise their products that lead to their stores. This increases the chances of making a sale on the spot.

Others also use these ads to generate leads. Ads can redirect users to pages where they can sign up and register for anything they find interesting.

If a brand is looking for engagement, Snapchat is also the best platform for it. Many of its features, like the Live Video feature, can increase engagement tenfold.

Choose a Type of Snapchat Ad to Use

Now that you know your goal as a business, it should be easier to choose an ad type. Knowing which one is best for you will increase the effectiveness of your ad campaign. Here’s a list of the ads that you can choose to use on the platform.

Single Video or Image

These are the most common type of Snapchat ads. This is because they can fulfill any business purpose and are already optimized for mobile devices. They’re great for featuring something big on your platform.

Gifs, videos, and photos are the most common types of these ads. If you’re using videos for your ad campaign, it’s best to keep them short.

People on the platform often see videos that only last up to 10 seconds long. Any longer than those can be too long and cause the viewer to click off of the ad.

Filters and Lenses

Filters and lenses do the same thing and add effects to your posts. These are great for any ad that looks bland on its own. You’ll need to add some pizzazz to your posts if you want them to stand out on the platform.

Filters are more for adding stylized texts to your posts. You can also add images to add more elements to the post.

Lenses add AR filters, animated characters, and other objects to your posts. It’s a great way to make it more appealing and noticeable. It’s also a great way to show that your brand is more of a fun-loving brand.

Story Ads

Story ads are among the most popular ads on Snapchat today. This is because most people are on the platform are looking for a good story. Giving them the chance to connect through your stories is a good way to increase a sale’s chances.

These ads often contain 3-20 image tiles in a single post. This means you have to tell your story within the allotted slots. It’s a great way to establish a brand, show off your product’s capabilities, or tease an upcoming event by building up to it.

Product Ads

If you want to go for a simpler method of advertising, product ads are the best choice for you. This is a more straightforward method as you only need to set up your post.

The post contains your product and a link that will lead to your store/service page. It’s a great way to increase the chances of a sale. If you want to increase it further, though, you can automate sales to increase efficiency.

Commercials

These are six-second videos that anyone on the platform can’t skip, no matter what. It’s the best way to show off your services or products without any fear of them getting skipped.

However, most people find these ads to be obnoxious because they’re forced to watch them. To prevent them from feeling like this, you have to make the ads engaging and creative.

You should also create new ones on the regular. Ad fatigue can lead to the loss of effectiveness of your ad campaign.

Target Your Audience

Now that you have an idea of what ad you’ll run on Snapchat, it’s time to target your audience. What’s great about Snapchat is that it gives you lots of choices to modify your ad campaign.

You can select the intended target’s age if you have a specific location to market to in mind and if you want your ad to target people who visited a specific service/product store on the platform. This allows the platform to send the ads to the right demographic.

This is important if you want a cost-efficient marketing campaign. You don’t want to waste your budget, showing ads to people who won’t become interested in your brand.

Snapchat Advertising Made Easy

Do you want to learn how to advertise on Snapchat? All it takes is for you to have a successful Snapchat marketing campaign to make your business thrive. Learn all about Snapchat advertising and watch your business grow today!

Do you need help with your online marketing campaign? You will have your hands full if you try to do it all on your own. Contact us here and we’ll get in touch with you as soon as we can!

Like Card held by hand and thumbs up

How to Create the Perfect Facebook Advertising Strategy

Did you know that 97% of marketers use social media to reach their audiences? Besides leveraging the organic reach of social platforms, most marketers also invest in paid ads.

Of all the options out there, Facebook remains one of the most popular for running ad campaigns. According to statistics, 93% of social media marketers utilize paid Facebook ads.

If you’re looking to capitalize on the effectiveness of Facebook ads, you’re making a common but smart choice. However, in order to create leads and trigger conversions, you have to fine-tune your Facebook advertising strategy. If you don’t, your ads won’t perform well, and your efforts and ad budget will go to waste.

Ready to learn how to create the perfect Facebook advertising campaign? If yes, don’t go anywhere, because we’re about to dive into the top tips for a flawless ad strategy.

Get Clear on Your Target Audience

Once you have completed the basics of getting started with Facebook ads—such as ad account creation—it’s time to get clear on your target audience.

There’s no point in paying for ads that are not directed at your target customers. The more targeted your audience is, the more successful your ad campaign will be. Failing to target the right audience will bring down the ROI of your ad campaign and basically waste your ad budget.

Fortunately, when it comes to targeting your audience, Facebook is your friend. Facebook’s targeting features, rivaling that of Google’s by far, include options such as:

  • Demographics (including income level, education level, relationship status, etc.)
  • Location
  • Interests
  • Age

To hone in on your target audience, you might need to do a little research. However, once you know exactly who you want your ads displayed to, the ads manager page will allow you to finely target this subset of users.

Be Compelling

Another essential tip when it comes to Facebook advertising is to create compelling ads.

But what makes a compelling Facebook ad?

If you are stuck for ideas, think of it this way. Most people go onto Facebook for entertainment.

If you are posting boring ads that lack flair, you’re not going to stand out in anyone’s feed (or sidebar). The trick is to create ads that provide some kind of draw or entertainment. For instance, humorous ads generally do well because they engage people.

Even if you have to spend twice as long planning and creating your ads, don’t settle for uninspired or run-of-the-mill. There are currently around 3 million businesses actively advertising on Facebook. Of course, not all are direct competition, but when it comes to attention, anything is competition on social media.

Choose Your Ad Types With Care

While you are creating your Facebook ads, it’s also important to consider what stage of the buyer journey you are directing the ads at. Here are the three main buyer journey stages you can target:

  • Awareness stage: prospects haven’t heard of you and need to be introduced to your brands (tip: this is not the stage for hard-sell ads)
  • Consideration stage: prospects have become familiar with your brand (here you can encourage interactions with your content)
  • Conversion stage: prospects know about your brand, and are in the final stage of the buyers’ journey, ready to make a purchase if conditions allow (more direct calls to action are appropriate in marketing messages for this group)

It’s essential that you target the right tone of ads to the different categories of prospects within the buyer’s journey. Imagine if you targeted a prospect in the awareness stage with ads urging them to buy your product? This smacks of traditional hard-sell techniques—exactly the stuff that leaves most people running for the hills.

On the other hand, a more direct approach can be helpful for a prospect who is in the conversion stage. They’ve been wanting to try your product/service for some time, they haven’t gotten around to making the decision, and there your ad’s in their feed, offering them a free trial.

In this example, you do not want to miss out on a conversion, by offering this prospect an “introductory” ad that’s aimed at familiarizing them with your brand. They already know about your brand!

Do Competitive Analysis (AKA Scope Out the Competition)

Competitive analysis is a fancy way of saying spying on the competition. Spying on the competition is always essential in business. By analyzing what they are doing wrong, you can step in to fill needs and gain market share.

Competitive analysis can have many components, but at its basis, you need to find out what your competition (both direct and indirect) is doing, and how you can (or do) meet the gaps in their offering. From here, market yourself on Facebook in a way that lets potential customers know how you top any popular competition brands.

Leverage Facebook Lead Ads

The objective of a lot of Facebook advertising strategies is to lead prospects away from Facebook to a landing page or product.

This can, however, be detrimental to your strategy. Many users go onto the platform because they want to be on Facebook, and not led away to “random” sites.

Facebook offers an ad option called lead ads. Facebook lead ads allow users to take action within the platform on your ad, such as signing up for newsletters, more info, etc. If your ad lends itself to this format, your campaign might benefit this in-platform option.

Test Drive Your Campaign on a Small Scale

Most online marketers will tell you that ad testing is invaluable for optimizing campaigns. Facebook offers a split-testing feature where you can test out ad visuals to determine which create more conversions.

With this feature, you can play around with things like font colors, visuals, and more.

Track Your Ad Campaign Data and Refine

Once you have set up your ad campaign, make sure you monitor your analytics and refine your strategy from this data. By analyzing metrics like click rates and engagement you can determine which ads perform best for your brand.

Lastly, don’t forget to also engage in organic social media marketing. Paid ad strategies tend to work best in conjunction with organic marketing.

Need Help With Your Facebook Advertising Strategy?

With patience and the right techniques, creating the perfect Facebook advertising strategy is possible. If you start by implementing the above strategies and tips, you’ll be off to a great start with your campaign.

However, learning how to advertise on Facebook takes time and practice. If you want to enjoy maximized results right away, you can also choose to hire a company like us to professionally create your Facebook advertising strategy.

Here at Sprague Media, social media marketing is our game, and we’re good at it. What’s more, we hold ourselves to a high level of accountability with our clients because we know trust’s earned in this industry.

If you would like us to kickstart your Facebook advertising campaign for maximum lead generation right off the bat, contact us today.

Self employed business person working from home

How to Advertise Your Products on Facebook Effectively

Have you tried social media marketing for your business?

Social media is a powerful marketing tool that can help you build an online presence. As more businesses are taking part in the online market, social media helps them grow. These platforms range from Facebook to Twitter and Instagram.

Facebook started as an online communication platform. Today, many businesses use Facebook to promote their products. Are you looking to use Facebook for business?

In this article, we show you some tips on using Facebook for business. Facebook advertising can help you build your business if done right. Read on to find out more!

Use Facebook Canvas Ads

Facebook Canvas ads can offer your subscribers an immersive user experience. It comes with added functionality in exchange for a time-consuming process. It combines still images, texts, and videos.

You may also incorporate a call to action. Statistics show that Canvas ads are effective in a Facebook marketing strategy. The average view time of a Canvas ad is 31 seconds.

It gives you an impressive storytelling ability. You can immerse users in a brand experience with a mix of photos and videos. While time-consuming, Canvas ads are easy to use, thanks to their templates.

All you need to do is drag and drop the needed material. You can find templates to Get New Customers, Sell Products, or Showcase Your Business. Links to your lead forms open on Canvas, allowing you to skip slow loading landing pages.

Carousel Ads for Products

Carousel ads are perfect for showcasing your online products. You can also show different parts of a single product with only one swipe-able ad. With carousel ads, you can display up to ten photos or videos in a single ad.

In one ad, you can link to different pages with each panel on the Carousel. Carousel ads are effective on desktop and mobile channels. You can use Facebook Carousel ads for any of your business objectives.

Post Engagement Ads

If you want to build your follower base, consider using Page Post Engagement Ads. Many businesses on Facebook have trouble reaching out to their followers. Even with a satisfactory number of likes on a business page, you may not reach your audience.

Facebook’s algorithm only allows your posts to receive a certain amount of exposure. An organic post may receive a limited amount of exposure from followers. If you’re having issues like this, try using Page Post Engagement Ads.

Track Progress With Facebook Analytics

There’s a variety of Facebook advertising methods that you can try. If you’re trying out a new technique, keep track of your progress. You can do this with Facebook Analytics.

Facebook Analytics allows you to see customer engagement history. This can range from how they interact with your website, app, and Facebook page. Facebook recently announced new features for Facebook Business owners.

You can generate custom insights by adding events to Facebook Analytics. You may also use AI to find the paths that users often take within your app or site. They also came out with a new mobile app so you can review metrics from your smartphone.

Use Custom Audiences

Are you new to Facebook advertising? Try using Custom Audiences. Using Custom Audiences allows you to access five different user data.

Customer File takes users’ IDs, email addresses, and phone numbers. It matches this information with existing Facebook accounts and targets them. Website Traffic allows you to target users who visited your website before.

App Activity targets Facebook users who launched your app or game. This will also include people who have interacted with your app or game in any way.

Offline Activity targets users who engaged with your business in-store. This includes people who found your store by phone or other offline channels. Finally, Engagement creates a list of users who have engaged with your content.

Know Sizing and Spec Requirements

Working on digital platforms requires the right sizing and measurements. Incorrect specifications can lead to cuts in an ad’s lead image.

Image ads, for example, should still with 1,200 X 628 pixels dimensions.

For video ads, you should aim for 720p resolution and keep them in either MP4 or MOV formats. The maximum filesize for video files is 2.3 GB. Their thumbnails should maintain a 1,200 X 675 dimension.

Yes, it would be best if you took advantage of carousel ads too. Limit these images to 1,080 X 1,080 dimensions. For slideshow ads, you can keep their dimensions at 1,289 X 720.

Use Relevant Ads

Facebook measures the engagement and quality of your ads using Relevance Score. This determines your cost per click. It also shows you how often Facebook showcases your ad.

A low score could mean that your audience may not be engaging with your content. It means you may need to pay to keep the ad in rotation. Know that Facebook doesn’t score your ad based on actual engagement.

Facebook predicts results by using audience data and campaign objectives. You can raise your relevance score by testing or specific targetting.

Be Aware of GDPR

GDPR stands for General Data Protection. This new feature, first established in 2018, will explain how Facebook will change its data regulations. To use consumer data, you need a relevant legal basis.

Some of the things that count as a relevant legal basis are consent, legitimate interests, or contractual necessity. If any illegal third-party companies gather on Facebook, Facebook will not be liable. If you need to run lead ads, you must collect consent by adding a link to your privacy policy.

Advertise Your Products on Facebook Now!

Facebook can be a powerful marketing app if used right. Here, we give you a short guide and some tips for advertising on Facebook. Learn these features and use them to your advantage.

Thank you for reading our article! Are you looking for more ways to build your brand with social media? Contact us today to learn more about advertising on social media!

Hands with cartoon like icon

7 (Highly Effective) Ways to Optimize Your Facebook Advertising

Facebook is one of the most popular social media websites of all time, providing ample advertising opportunities for your brand. Everyone and their mother uses the website, and sharing posts is highly encouraged.

But are you taking full advantage of the available resources? Is your brand reaching everyone you need to reach?

Here are seven ways to improve your Facebook advertising and reach your marketing objective.

1. Strategize Your Facebook Advertising

When starting on any endeavor, one of the most important steps is creating a worthwhile plan.

You need to decide who you’re trying to reach, how they use the website, what their interests are, and how much to invest. Facebook gathers information like this through a tool called Audience Insights that lets you choose your audience based on any combination of classifications, such as location and hobbies.

You should also consider sending ads through Facebook Messenger, which can take the form of sponsored ads, click to message ads, and home screen messenger ads.

2. Choose a Target

Over 1.7 billion people use Facebook monthly, with over 1 billion using it on their mobile devices. With those kinds of numbers, not only should you be creating ads for mobile viewing, but they should target the users who are on their mobile devices the most.

Precision targeting on Facebook lets you go a step further. As previously mentioned, brands have access to information on users who fall into various categories, some of which will be your targets of choice.

You could use that information to advertise to potential clients such as parents, locals, people with multiple credit cards, as well as specifically men. However, don’t get too specific, or you could limit the scope of your campaign.

Even after your campaign has launched, you’ll want to go back in and monitor your ROI. If the numbers are too low, consider retargeting using Facebook pixel to resend ads to visitors you didn’t convert.

3. Structure Your Campaign

Facebook allows you to choose between 11 different types of campaign options, all of which fall under three categories: awareness, consideration, and conversion.

Under awareness, you have brand awareness and reach. The goal here is to simply raise awareness of your product or service.

For consideration, your options are traffic, engagement, app installs, video views, lead generation, and messages. Here, the drive is for people to seek out more information about your business.

With conversion, you can choose between conversions, catalog sales, and store traffic. These objectives actually encourage people to buy your products or use your services.

When you first begin your campaign, you’ll need to consider what your business’s goals are. As your business grows, those goals will likely change, pulling you from building awareness towards making conversions.

4. Design Your Ad

Your ads are going to look different depending on where they’re viewed. However, a well-designed advertisement will carry with it the same attitude and design philosophy regardless of the screen size.

Facebook will also require ads to be in a banner format to fit their news feeds, meaning you can’t take the same design with you across social media platforms.

Another thing to consider is the type of ad you use. Video ads tend to do better on Facebook because of the autoplay feature in addition to the creativity and different qualities that go into the video.

But don’t worry about putting too much time and effort into a video ad. As long as it’s over two seconds long, Facebook will run it.

5. Track Metrics

An important task in any campaign is tracking your advertisements’ metrics. Although ads on Facebook run on their own, the built-in Ads Manager lets you manage your progress.

Turn off any campaigns that aren’t generating the results you’re looking for. Though, keep in mind that a new campaign can take at least a week for Facebook’s algorithm to show it to the right people, but over three months to really see if it’s working as intended.

Facebook Pixel is another way to monitor visitors to your site. Simply embed it on your website, and you can use the data it gathers to create custom audiences and adjust your campaign.

6. Leverage Influencers

Another thing to keep in mind when working on your ad campaign is repurposing material created by your influencer network.

Any content created by your brand will appear promotional because it is. With influencers, you’re paying them to use their following and creativity to reach out to an audience your brand might otherwise struggle with.

It’s not uncommon for marketers to repurpose content created by influencers and publish it on their own social media channels. The content benefits your brand by being entertaining and informative, and it benefits the creator by introducing their own brand to your potential clients.

However, always get permission first.

7. Whitelist Facebook Pages

Another way to utilize your influencers is to post ads to their social media pages, rather than posting their content onto your page.

The reason you’ll want to take advantage of whitelisting is the same reason you use influencers at all. They draw much more attention than your brand does and likely have a target audience you’re interested in.

Whitelisting also allows your brand more control over your influencer’s content, such as filtering anything that can harm your reputation. Obviously, this requires significant trust on both your parts but in the end can help both parties expand and generate new interest.

Improve Your eCommerce Revenue

Whether you’re a newer brand looking to get a footing on social media or a bigger brand improving your online presence, Facebook advertising provides ample opportunity.

It may seem challenging at first, but Facebook provides plenty of options for monitoring your progress and connecting with influencers who can help sell your product.

When we go into business with you, it’s a partnership. We’ll work hand in hand with you to reach your audience on both Facebook and Snapchat.

Reach out to us today and one of our specialists will answer any questions you have.

instagram reels

Ti(c)k To(c)k! Is Using Instagram Reels for Marketing Worth Your Time?

Instagram is a staple for social media marketers. The platform has over 1 billion active monthly users, 500 million active daily users. Instagram has recently launched a new feature, Reels.

If Tik Tok is anything to go by Reels might be the next big thing in marketing and advertising. So are Instagram Reels worth your time? Here is our guide to the pro and cons of Instagram Reels for social media marketers.

What Are Instagram Reels

Instagram Reels is very similar to Tik Tok. Users create 15 to 30-second videos set to music that are shared to their Reels, stories, and explore feeds. Instagram Reels videos have the Reels icon in the lower-left corner of the video when you view it. If someone you follow uploads a reel, you’ll see that in your home feed.

If you have a public account you can share Reels to dedicated spaces in exploring, where anyone in the world can view it. When you share Reels with specific hashtags, effects, or songs your reel could appear on dedicated pages. Meaning anyone searching for content like yours will find it.

At first Reels may seem very similar to Instagram stories, but there are some important differences. Stories let you share your entire day, not just those you want to keep on your profile. Reels is more about creating engaging content and offers far more creative tools. And when you share a reel anyone can see it on the explore page, whilst stories only go to your followers.

Benefits of Instagram Reels

When Facebook (who owns Instagram) rolls out new features they give priority to the content using the new feature. Reels creators are reporting higher engagement and reach than on other content, even when using the same content in different functions such as the story.

Reels are easy to create. Video content requires a lot of work, time, money, and production. But the Reels feature is designed to take all the work out of it. Reels are short videos, 15 to 30 seconds and the videos can be created entirely within the app. All the editing and creation tools exist inside Reels and the best part is these tools generate trends.

Unlike stories, your Reels content is permanent. This means you can get much more creative with Reels. You can develop your brand identity, tone, and themes quickly. And because Reels are so quick to create it is easy to batch make content that follows on from one another. And you can repurpose your Reels as stories and feed content.

Instagram Reels Are Perfect For Businesses

Tik Tok has a reputation for being all about dancing videos. And this has flowed over to Reels. And this is not true. Reels offers businesses are a really interesting way of engaging with its customers.

Tutorials, step-by-step videos, tips, and insights for your industry are doing well on both Tik Tok and Reels. For example, if you are a florist, short videos explaining when a man should buy his wife which flowers would be a big hit.

Businesses can also get very creative with Reels trends. When a trend becomes viral everyone starts following suit. This is a creative opportunity for your business to find a way to do that trend unique for your business. Dong this well will leverage the organic reach of the platform.

Reels Or Stories Or IGTV

Ideally, you have the time and resources to be smashing out content across all of Instagram’s platforms. But this isn’t always the case. If you need to choose where to focus your attention you will need to consider which video content platform you want to share on Reels or Stories or Instagram TV.

Reels are easier to share than stories. Unless you are tagged in a story you cannot share that story on your own story. And you can’t share stories to your profile. Reels can be reposted on your own feed and story, and other users can share your Reel to their story or home feed. This allows you to reach a much wider audience much faster.

Reels offer far more visibility because you can apply up to 30 hashtags. Stories are limited to 10 hashtags. When you create a Reel and nail the hashtags you can put your content out in front of so many more viewers, as they will find it in a range of hashtag feeds. And because Reels are permanent the chances of people seeing the content increase significantly.

Because Reels have only just been launched Facebook is not yet monetizing the Reels feed. This means no ads. And while you cannot advertise in the Reels feed, you can use reels to create retargeting audiences.

Reels can be used to create video views custom audiences for retargeting. This is big-time if you use Facebook and Instagram ads as part of your marketing approach. If your audiences are engaging well with your Reels content you can redirect them to move closer to the next step to buying from you.

Cons of Instagram Reels

Whilst early adopters are prioritized by Instagram, your users may not be all that familiar with Reels yet. At present, Reels are not that easy to find. Instagram has recently give Reels its own feed. Here you users can scroll through an explore feed for Reels only. To see Reels of pages they already follow they will have to scroll through their own home feed.

An important downside of Reels currently is that you can’t schedule them. For many marketers that is a key part of their strategy. This can make adding Reels to your strategy difficult and may not yield the returns you are looking for.

People who watch Reels do not read captions. This means you need to spend less time on copy and make sure your call to action or key message is in the audio and text overlay of the video.

Is Instagram Reels Worth Your Time?

As a business owner or marketing professional Instagram Reels has a lot to offer. Especially if you are an early adopter. Reels offers creators a lot more flexibility and reach than stories and IGTV. And the best part is they are easy to make and share. We recommend exploring how you can add Instagram Reels to your marketing strategy. And if you need help we can assist you and deliver an amazing return on your marketing investment.

snapchat ads

Success Stories: How Snapchat Ads Can Completely Change Your Business

Are you missing out on 238 million potential new clients?

If you haven’t thought about Snapchat ads before now, maybe it’s time to look at the sharing platform that still stands strong amongst the social media giants.

The chances of turning all of those millions of users into clients are obviously quite slim. But why overlook the possibility of reaching even a small percentage?

Let’s take a look at Snapchat and their demographic, and how you can start using Snapchat advertising to your advantage.

What Is Snapchat?

Snapchat was designed to send photos and videos between smartphones. The difference with this app is that these images and clips are only available for a limited time. Once viewed, they are automatically deleted from your device.

Where it once focussed on one-on-one interactions, Snapchat can now be used to reach more people through live chatting and stories.

How Snapchat Changed the Game

Before Snapchat, social media was largely a desktop experience. Social media was designed to store data, from Tweets to Facebook statuses.

Snapchat introduced instant communication with a variety of fun filters that were specifically designed not to last.

The introduction of filters is how they really set themselves apart from Facebook and Instagram.

Who Uses Snapchat?

According to research, more than 3 of 4 U.S. adults aged 18-24 use Snapchat. Of these users, some 3 billion Snaps are sent per day, with users checking in multiple times a day.

The need for visual connections is pushing the younger generations away from Facebook and toward apps like Snapchat and TikTok.

When trying to reach a younger audience, looking to social media and especially apps like Snapchat could be a key aspect in creating brand awareness and lead generation.

Are Snapchat Ads Right for Your Company?

The most important thing when looking into advertising is to pinpoint your audience. By establishing a clear demographic, you can better tailor your ad formats to reach more potential clients.

Given that the vast majority of Snapchat users are 18-24, this is not the ideal option when looking at targeting Millenials and Boomers.

Furthermore, well over half of the users on Snapchat are female.

When looking to create an ad, these are important statistics to keep in mind. Snapchat does provide Insights to give you a clear picture of who exactly is engaging with your ads.

What Do Snapchat Ads Look Like?

Staying relevant and up to date with content marketing trends is especially important when using Snapchat.

Their full screen, 3-10 second ad format might seem like too little time to properly engage with your audience, but when done right, you should see some impressive results.

Story Ads

Advertisers can place a branded ’tile’ on the Discovery page that when tapped, will open to your ad.

  • The Web View will play your video content with a ‘swipe-up’ option that will lead the user to your website.
  • The App Install option provides your content along with the call to action for the user to install your app. This will take them straight into the app store to your brand without them having to search.
  • Long-Form Videos are snippets of longer pieces, often movie trailers. They are also effective when promoting YouTube content.

Filters

Filters are what set Snapchat apart in the first place. Though companies like Instagram and TikTok have jumped on the bandwagon, Snapchat was the first to bring them to the public at large.

It makes sense to utilize their strongest asset when looking to create an ad campaign. Designing your own custom filter can help with creating brand awareness and promoting your company as fun and relatable.

Though they should not contain a great deal of information, they can be a silly and light-hearted way to get your name in front of potential clients.

Augmented Reality Lenses

Lenses are used to make interactions more active. Used more for bigger companies, they are a great way to engage and create brand awareness.

Collection Ads

This new feature offers advertisers the chance to showcase more products at once.

Using the basic premise of the full-screen video ad, this option allows for tiles at the bottom of the screen. These tiles can be tapped and will take the user to another product in your brand.

How to Get the Most out of Your Ads

Understanding the reach of Snapchat ads is only half of the battle.

Following trends and creating relevant content is just as important.

In order to see results from Snapchat advertising, you will have to do research and look at reaching your audience in a different way. Interact with users, check out what is trending, and create the kind of content that fits this specific platform.

Consistency is another key aspect of using Snapchat. Given the short life-span of 3-10 second ads, creating content for Snapchat needs to be consistent and high quality.

Targeting

Audience targeting allows you to ensure your ad will only play to potential clients.

Snapchat offers lots of information when it comes to targeting, helping you to really narrow down your reach.

Similarly, they allow for location services and the chance to retarget users who have already engaged with your content before.

Swipe Up

Snapchat users are more than 50% more likely to make a purchase through brand engagement. The rate of use for Snapchat is more than five times that of other social media platforms.

By adding ‘swipe-up’ options to your ads, you are making their potential purchase much easier.

Consider Music Carefully

Unlike Facebook, where users tend to view content on mute, more than half of Snapchat users watch Snaps with the sound on. In the same way that TikTok uses music to create trends, you should be looking to use music and audio that will be relatable to your audience.

Why You Should Take the Leap

Though branching out into Snapchat ads might seem like a lot of work, the potential reach is well worth it.

Experiment with filters and full-screen ads, and use the Insights made available by Snapchat to see what is working, and what needs to be changed.

By focussing on current trends and interacting with users in a way that is more relatable to them, you can fully establish yourself within your target demographic.

If you think you’re ready to start advertising with Snapchat, check out how we can help.

pinterest advertising

6 Tips for Using Pinterest Advertising & Marketing to Promote Your Company

Are you interested in incorporating Pinterest advertising into your marketing plan to reach new audiences? Pinterest can be a great marketing tool, but it’s best to know how to use this platform to get the best results.

To learn more about how to advertise on Pinterest, keep reading. In this guide, we will go over some tips and tricks that will help you make the most of your Pinterest advertising efforts.

1. Create Captivating Content

Because Pinterest is a highly visual platform, you will want to make sure you create captivating content that will stand out. Not only is it important to make sure your content will catch viewers’ eyes, but you also want to make sure these visuals are paired with compelling copy.

Tastefully branding your content can help to build some brand recognition. Infusing your ads with great storytelling elements can help to hook potential customers.

Try tactics like adding multiple images within one pin to make your visuals more dynamic. This can be especially helpful when posting DIYs and other guides. Including text in your pins using a text overlay, headline or description makes it easier for Pinners to know what your pin entails and is also easier for Pinners to find and come back to later.

2. Keep it Consistent

To keep your audeince engaged, it’s important to Pin consistently. Rather than filling up an entire Pinterest board at once, Pin to it at least once a day to reach a wider audeince.

Use a scheduler to plan out your content so that you can keep things consistent, relevant, and organized. Stay on top of seasonal content by planning ahead and keeping your content in line with popular topics.

3. Use Boards to Connect to Your Audeince

Building effective boards can help you create useful content that can create a connection with your audience. Give your audeince a reason to follow you and keep up with your content by creating boards that can entertain or benefit them. For example, you could create a board with tutorials or DIY’s that highlight or include your product.

Not only is this content helpful for your audeince, but it also works to show current and potential customers how they could use your products to benefit their lives. Create a board where you include user-made content to encourage others to post videos, blogs, and photos of how they use your products. This allows you to create a community around your brand that can boost engagement and grow your following.

4. Use Targeted Ads

Utilizing targeted ads on Pinterest can help you reach the right kind of Pinner. Use focused keywords, as well as focused demographics such as interests, age, and location to create ad campaigns that will reach your target audeince.

Narrow in on your target audience using your brand’s buyer persona. This will make it easier to find people who are more likely to be interested in your products and have an increased likelihood of following you. This will help you boost the number of followers that you can convert to customers.

Expanding your targeting can help you reach new audience’s as you continue your Pinterest marketing journey. You can do this by adding more related keywords and interests along the way. Utilize the audience targeting feature in the Ads Manager section of the platform to target those who engage with your pins, as well as Pinners that are similar to your current following in terms of online behavior.

5. Make Shopping Easy

In a competitive market where convenience is everything, making it as easy as possible for customers to shop with you is a must. Make it as simple as possible for your audience to shop with you on Pinterest using tools like Shop the Look pins. This allows you to streamline the online buying process by taking shoppers straight to your product page from your pin.

This allows your customers to purchaser immediately if they wish, cutting down on cart abandonment rates. Make sure you’ve switched to a business profile to utilize tools like the Shop tab. This allows your followers to shop your pins and products all in one place.

6. Optimize Your Copy

If your pins link to a blog post on your web page, make sure that this content is keyword rich for the best results. The more optimized your content is, the easier it will be for searchers to find it. Make sure that your copy on both your pin description and blog post is as captivating as possible to increase your click in rate.

While you want to grab your audience’s attention, it’s important to steer clear of promotional or salesy language. Figure out ways you can market to audiences on this platform without being too obvious as it will appear scammy. Instead, include helpful descriptions and provide a positive sentiment while still encouraging a call to action.

Pinterest Advertising and Marketing Tips

To make the most out of this platform, keep these Pinterest advertising and marketing tips in mind to promote your company. Utilize these marketing techniques to grow a following and a community around your brand. This is a great way to build brand recognition and loyalty that can convert followers into paying customers in no time.

Are you looking for a team of specialist that can take your digital advertising efforts to the next level? Contact us today to get started on increasing your online conversion rates and boosting your sales.

how to add an agency partner to a snapchat account

How to Add an Agency Partner to a Snapchat Ad Account

If you are advertising on Snapchat and looking to hire an agency, Sprague Media would love to help you succeed. Here are the steps you’ll need to follow in order to add Sprague Media to your Snapchat ad account. If you already have a Snapchat ad account set up, please visit https://www.business.snapchat.com and proceed to Step 5.

1: Create a Snapchat account

Download the Snapchat for iOS app or Snapchat for Android app and create a user account.

2: Create a Snapchat Business account

Visit https://ads.snapchat.com/getstarted click SIGN IN and enter your USERNAME and PASSWORD.

3: Create Snapchat Business Account

Enter your Full Name, Business Email, Business Name, Street Address, City, State, Zip and Country. You will need to accept the Snapchat advertiser Terms and Conditions.

4: Enter Credit Card Information (Optional)

You will be prompted to enter a credit card. This step is optional and you can select dismiss if you want to bypass it. This credit card will be used as the primary card for the ad account that will be created when you hit SAVE. Advertisers can also request a line of credit with Snapchat as an alternative payment option.

5: Add Sprague Media to your Business Manager

Once your account is created, you will need to invite Sprague Media to join your business manager account. To do this, go to Business Settings and select Members.

Select the + Invite Member Button on the right hand side.

 You will then need to enter the following information and press the INVITE button.

Name: Sprague Media
Email: [email protected]
Organization Role: Organization Admin 

6. Assign Sprague Media to the Ad Account

Once Sprague Media has been added to your business manager. The next step is to assign Sprague Media as an Ad Account Admin. This can be done by:

  1. Select the Ad Accounts on the left hand side.
  2. Click on said ad account you wish to invite us to.
  3. Under Advertising Organizations select the dropdown, and select Sprague Media.

If you are interested in understanding more about how Snapchat roles work, please review the Snapchat Roles and Permissions page.

7: Agency Access Completed

Once you have completed the process above, please email your rep at Sprague Media letting them know the process is completed.

Sprague Media will have access to create Snapchat ads under your ad account.

Be sure to update your billing information. If you run into any problems or issues, please take a screenshot and email to your account manager.