ecommerce trends 2021

11 Emerging Omni-Channel eCommerce Trends to Implement This Year (Part 2)

*CONTINUING FROM PART 1

6. BEYOND FACEBOOK ADS – CHATBOT MARKETING

Facebook ads are an amazing tool for marketers but they are not the only tool in your toolbox.

Used correctly, chatbots can be a powerful resource for businesses, turning customers into life-long advocates… Without ever having to pick up a phone!

In fact, according to Business Insider (2018), nearly half of Americans (around 68 million people) have tried out chatbots for customer service or information on a product or service in 2017 alone.

There’s a reason why this is so huge.

It’s because consumers are moving their attention from desktop to mobile on a daily basis.

This means that by using chatbot technology to engage with consumers, you are giving them the information they need when they want it.

And when someone searches for a product on their mobile device, they are 2 times more likely to purchase than if they were searching on a computer!

But there’s more.

You can also use chatbots for lead generation and brand awareness campaigns too…

And because it’s all automated, you can scale up your lead generation and increase your brand awareness without breaking the bank… Or hiring people.

Recart (https://recart.com) is an amazing tool that can help kick your chatbot marketing into high gear.

A chatbot will hold a conversation with your consumers and will be able to provide them with the information they need in real-time.

It’s like your virtual sales rep!

With Recart you can also engage with current customers through Chatbot Messaging and Chatbot Voice Calls.

Think of Recart as a platform that will help you create all types of digital experiences.

In fact, it’s an all in one tool for success for both Facebook & Instagram Marketing and Chatbot Marketing.

So where do you start?

Check out their article HERE (https://blog.recart.com/messenger-marketing-for-shopify-a-comprehensive-guide/) .

7. THE IMPORTANCE OF 1ST PARTY DATA (DUE TO iOS-14)

Most of us know by now that Apple’s recent iOS update has changed the way consumers purchase products through ads.

They no longer get driven to “apps” (or “click-pages” or “landing pages”) in an ad but rather they are driven to iTunes.

In addition to this, if you go to your “purchased section” you will see if there are any products you have previously viewed and/or purchased.

Now Apple does say that if you want links in your ads (i.e. click-throughs) they will allow them but they also say that the links themselves are not linked to your name.

Now this is important for a few reasons.

First, it’s simple, as link tracking is fairly easy to do and most of the time it can be done for very low cost.

But more importantly, it’s because first party data can be used in a better way.

What do I mean by that?

Well, in an age of data privacy, first party data is a huge priority for consumers and brands alike.

Because Apple has your credit card information and has a record of what you have purchased in the past, it’s possible for brands to access this data.

By using tools like Jumptap (http://www.jumptap.com/google-analytics-integration/) it is possible to track this first party data with Google

Analytics and Facebook Pixel tracking.

This gives you the ability to better understand your customers so that you can create better quality content to reach consumers who are more likely to convert.

But there’s more.

Because you have the data available to you, you can now take it and do all sorts of crazy data-based marketing!

You can figure out what types of products that you are selling are popular in certain parts of the country and use that information to tailor your content and targeting.

For example, if we know that there is a particular demographic of people who are buying a product (for example, sweaters in New England) we can create content (say a video campaign) based on this data to target these consumers more specifically.

In addition to this, brands can identify their best customers and better target them with newsletters, discounts, offers and promotions.

This is the reason why it’s so important for a brand to have a first party data set that they can use to create content for these consumers.

So even if you’re going to be working with 3rd parties like Facebook & Google (Google/AdWords) you still want your own first party data set.

8. MULTI-CHANNEL ATTRIBUTION TRACKING

While we’ve talked about the importance of first party data, it’s only a piece of the marketing puzzle.

What you should know is that there are other ways to gather data and use it for better targeting your campaigns.

You can take a look at attribution tracking in Google Analytics.

What this does is help you understand how your content performs in relation to other content from various mediums.

If someone views an ad on Facebook and then goes back to your website they will see that they came from Facebook and not from your website.

But what if you want them to see your website as the source? Simple – just track where they arrived from – i.e. Facebook.

Now you can use this information to determine whether or not the viewer is a match for your audience, which will result in better ad targeting…

For example, when you sell products online, if someone comes from Facebook and not from your website you can create custom landing pages for that person.

Another thing that you can do is take a look at the landing page that the viewer is sent to after coming from Facebook.

If it’s a different website than your own, then don’t convert them into future customers.

And if it is another website, then convert them right away!

It’s pretty amazing how much value you can get out of just a few pieces of technical data from Google Analytics.

You can do the same thing in Facebook.

Here’s how:

  1. WHAT TO DO: Go into your Facebook Business Manager (https://www.facebook.com/business/development) and create a new campaign (the ones that are pre-made might already have your desired audience).
  2. HOW DEFINED CONTENT IS DETECTED: In order for Facebook to detect content you need to select one of the following options: Universal Brand Tags, Dynamic Products, Product Listing Ads, or AdWords Conversion Tracking amongst many others…
  3. YOUR CUSTOM AUDIENCE: Once you have selected the option that best fits your situation you will then want to define your custom audience.  Facebook does create a custom audience for you but it’s limited. You can use it as a starting point but if you want to be more specific, then you will need to define this yourself.
  4. TOP TEN METRICS: You also have the ability to select up to ten metrics (to track) when using Facebook Ads.  You can track conversion events and export them while also tracking offline conversions, website conversions, and even sales volume (or other metrics).

Now with this data it is possible to create content that targets the same audience but in a different medium…

This will help you to build a better relationship with your customer base over time.

You can use this information too, when it comes to selecting the right location (or location-based targeting) to target by using Facebook’s location feature.

This way your ads are shown on relevant pages and websites that are related to what your customers search for, which means more conversions!

9. CONTACTLESS TRANSACTIONS

One of the biggest problems with e-commerce is that a consumer can’t check out in store.

But thanks to advances in technology, contactless payments are now possible.

In fact, customers are more likely to use contactless than store credit cards.

This means that you can collect data on your transactions (such as whether or not your customer is a repeat customer)… While they’re still in the store!

For example, say you sell coats and have a mobile company and it would be awesome if you could use that data to create targeted content for those customers.

You could send them emails about the new coats you’ve got in stock and make sure they get one.

Why does this work?

It’s quite simple, really.

When you sell a coat to someone, you ask them to pay using a mobile device, which will then give you a bunch of data that you can use as a marketer.

Now because brands have the option to run programs like these at the point of sale, they have incredible opportunities when it comes to targeted marketing.

The challenge is not having access to this data… But rather how to interpret it and use it for better marketing.

And this is where you can use a tool like Zeta Global.

Zeta Global (https://www.zetaglobal.com/) is a tech-driven marketing platform that provides brand managers access to the tools they need when it comes to data management and reporting.

This includes, but isn’t limited to, the ability to easily interpret data from multiple channels, create unlimited audiences and custom templates for lead nurturing… And even automate campaigns.

It’s basically your all in one marketing platform all built into one application.

And, when it comes to getting all this data, you can even do it from your existing e-commerce software!

For example if you use Demandware (https://www.demandware.com/) then you can get all this data without having to hire any new people or spend any money on developing new software…

And of course, all of this is powered by the Internet of Things (IoT) where most of the development is actually happening right now.

You can think of IoT as just that: Everything interconnected and moving data around like there’s no tomorrow!

10. CUSTOMER SERVICE WILL GET AN UPGRADE

There’s been a lot of talk about customer service these days.

We’ve heard from the big guys that they want to transform their customer service experience in-store with mobile checkouts and self-service checkouts.

So while these new innovations might be great for consumers, they are also great for brands themselves!

The reason why is because you can really represent yourself in a better targeted way…

Let’s say you sell suits.

You would want to know everything about your customers—like where they live, how many suits they buy, and what kind of size jacket or shirt they wear—if you’re looking to offer them a deal.

One of the ways you can get this information is by using zeta global to find out what device they are using (for example, an Android or iOS smartphone)…

But this only gets you so far.

What you really want is where they live.

This will help you to figure out if they live near a store (like maybe in a mall or on a street) because it’s possible that these people are actually your target consumers!

Now let’s take it one step further… And say that they aren’t located near a brick and mortar store.

This means that you can use your technology to reach out to them and tell them about their unique opportunity to come to your store.

You can send them an email with a good deal and then follow up with them until they come to your store.

And if they do, then you can give them an offer that is 10% better than what they would have gotten at the store.

Now these consumers have grown accustomed to these offers on the Internet so it shouldn’t be too hard for you to give them something even better!

The point is that better customer service and tracking will help brands move towards a new marketing reality where data is king.

The challenge for most brands is figuring out how to use it!

11. PERSONALIZATION IN RETAIL THROUGH SOCIAL MEDIA

Brands are using social media to connect with their customers and find out what they like.

But what they are doing is a bit different and can be segmented into two different types of social media for retail:

1. Social Media as Portals (HUMANIZATION IN RETAIL)

The first type of social media (portal-based) that we will talk about is the idea where a brand will use a social networking site to direct consumers to more information about themselves.

If Nike wants to pitch running shoes to someone, it might use the various social media channels to present its message.

In the same way that Nike can do this, you can also do the same thing with social media.

The difference is that you won’t be pitching a product (or service) to someone based on their demographic.

You will be doing it based on their passion for something and targeting them in a more customized way… Which is when we get into the second type of social media related to retail.

2. Social Media Advertising (BRANDING)

Another way that brands can connect with their consumers is to do so through advertising.

Now if you have a customer that likes a particular brand, then what you can do is directly target them with certain offers and promotions.

Let’s say you are a coffee company and want to sell your product to someone in the United States based on the data that you have already collected.

You might create a Facebook ad for your coffee to promote the product… And let’s say that there are several other coffee companies competing for this same consumer.

Because of this, you’ll need to find a way to make yourself stand out from the competition.

Well, you can do that by using social media advertising to highlight your brand rather than just selling your product.

What really sets you apart from the competition is not necessarily what you have but how you implement it.

If you sell shoes then maybe the biggest benefit that people receive from your product is comfort… And not price!

But then again, no one cares about comfort if they don’t like how they look in your shoes.

So while this is a different way that brands are doing advertising, they are still using social media to reach out to their consumers.

They just use it in a different way in order to serve them better.

The benefit of these two types of social media for retail is that both allow you to engage the consumer and create affinity… Which means that your message has been received by someone who cares!

There are some drawbacks however, which will be discussed later in this book.

In addition, the best bet for most brands when it comes to social media is using it as a portal rather than an advertising avenue because if you do then you will have far more control over the type of information that your consumers get.

SUMMARY

This guide talked about the various types of social media available for brands to use in order to engage their target customers.

It also touched on the three ways that brands can connect with their audience and the benefits of each.

We also concluded by addressing what social media is all about: How brands should integrate it into their marketing plans and how they should be using these different platforms to do so.

And to be more omni-present.

With Sprague Media we help brands open up their campaigns to the success of omni-channel, by using social platforms such as Facebook, Instagram, Snapchat, and TikTok.

Our expertise in social media, analytics, customer acquisition and data allows you to find the right audience and inform them at the right time.

Emerging Omni-Channel eCommerce Trends

11 Emerging Omni-Channel eCommerce Trends to Implement This Year (Part 1)

Omni-Channel…

“This is the Way” [Mandalorian voice].

Siloing channels is a mistake, and you will lose so much in the long run.

Consumers are engaging with content across all platforms and your brand should be no different.

With the rise of TikTok garnering so much attention from consumers, other platforms (like FB & IG) are quickly trying to jump on the band wagon of quick, catchy, social media videos.

With Instagram Reels, IG TV, FB Stories, and IG Stories, these are all examples of where the future is headed.

That said, we are not seeing an abundance of people choosing one over the other.

In fact, the inverse is true.

When creating content for one platform, people are posting across their entire network.

Showing us the real importance of being omni-present as brands.

WHAT IS OMNI-CHANNEL ECOMMERCE?

Seems like a made-up term, right??

Well, it’s pretty self-explanatory…

“Stores selling both online and offline — likely also selling through multiple online channels (i.e. on Amazon, eBay, Facebook, B2B). We’ve also been referencing the importance of listing your product wherever consumers are already spending their time. This is increasingly known as contextual commerce, a more strategic take on the overarching omni-channel term.
” – Big Commerce

Be everywhere – sell your products everywhere.

Now that we’re on the same page, let’s dive into the fun stuff!

1. OMNI-CHANNEL: THE NEW NORMAL

As 2020 has come to a close and 2021 has begun, albeit, a bit better then where we left off last year – the transition hasn’t exactly showed itself yet.

We are really starting to see the results of working across multiple channels vs just a single channel.

Back in 2016, you could’ve scaled an eComm brand to $10MM+ just off FB alone!

Nowadays…

Not a chance!

Why is this?

Because attention has been garnered across multiple channels.

You might feel, “…damn, wish I could’ve done X”.

Of course!

We all do… Hindsight is 20/20.

That’s the past, this is the present.

And as we look at our strategies, we need to consider the past, present, and future.

So, the “New Normal” has quite the meaning here in 2021, in more ways than one.

What we’re talking about today though, is marketing & advertising.

As newer platforms, such as TikTok, have been created and promoted we haven’t seen a decrease in active users on other platforms.

In fact, we’ve seen the opposite.

Active monthly members continue to increase on every platform.

The reason for this?

In today’s attention economy, if someone posts a video on TikTok, they’ll also post it on Instagram, Facebook, and Snapchat.

This also means that people are more likely to see your brands message if it’s also on multiple channels.

Because what we do, Social Media Advertising, is based on performance, numbers like this excite us.

By simply running ad campaigns on, at least, three or more channels, you increase your purchase rate by ~3x!

Image Link: https://www.omnisend.com/blog/ecommerce-trends/

Does this seem too difficult to do?

It shouldn’t, but if you’re already not doing this, it could feel overwhelming.

Well fear not!

It’s simple.

As simple as this (follow these simple instructions):

  1. Create a video – this could be an amazing piece of work or could simple be a slideshow video, showcasing your products. You can do this right inside the Facebook Business Manager if you don’t know how.
  2. Run that video in a campaign on Instagram.
  3. Then download that video and run a campaign on TikTok.
  4. Repeat with Snapchat.

It’s really that simple.

There are a handful of other things you are going to want to do, but in essence, it’s that easy to get 3-campaigns up and running today.

2. BUY NOW, PAY LATER

Financing eCommerce purchases is on the rise.

Brick and mortar department stores have been doing it for ages!

Getting you to sign up for a credit card and having that card cover your purchase.

Remember?

Back in the day when you would go “inside” a store (pre-pandemic).

Now you might ask…

Well, what does have to do with omni-channel?

Great question!

It’s all about conversions… And at the root of it, Omni-channel is all about conversions.

In the US, around 70% of shoppers abandoned carts.

Abandoned carts equate to around $34 Billion in sales left in carts.

With a Buy Now, Pay Later app like Klarna, we see an average of:

  • 58% increase in average order values (AOV)
  • 30% lift in checkout conversion rates

These are staggering numbers and a definitive factor in creating success for your marketing & branding campaigns.

And as I previously mentioned, buy now pay later isn’t new.

It’s just now entered the digital age.

That said, there is still risk involved with consumers falling behind in payments and, in their minds, your brand affecting their credit score.

However, what this really opens up is that Gen-Z & Millennial trillion-dollar market.

Allowing for the ease of conversion.

3. MORE CONTENT – INFLUENCER-BRAND PARTNERSHIPS

Now that the age of Omni-channel is upon us, we must also step up our content game.

I understand this is what marketers have been saying for years, but it’s really hit its zenith (so far).

Because consumers are on all these different platforms, as brands, we must also be on all these platforms.

It is as simple as that.

But how does one go about creating all this different content.

Well, there are a few ways to do this.

  • Repurpose old content.
  • Make a single piece of core content (longer form) per week and break it into chunks (short form) for distribution throughout the rest of the week.
  • Get influencers to create content for you.

You ever scroll through TikTok or Instagram and wonder how these seemingly nobody influencers are advertising products?

It’s all due to the need for more content.

While you, as a brand, can always create your own content, if you’re wanting to step up your game you add influencers into the mix and bump up your production 10x.

Even with the influencer phenomenon some major brands are still having trouble creating enough content in this noisy internet-atmosphere we’ve created.

But that’s okay, even is you’re a small business.

As there are many micro-influencers looking for work. And frankly, they’re way more appreciative about the opportunity than the big guys are.

The best part about getting influencers to make your content for you?

It’s a double-whammy.

What does that mean?

Not only are you getting content but they (the influencer) is also sharing said content with their own followers.

Even if they only have 1,000 followers, they tend to be 1,000 true fans.

That’s a big deal because it means that it is easy for them to get their content seen by those 1,000 true fans.

It’s a relatively simple process.

So what are you waiting for?

Get out there and find some influencers to help promote your content!

Think of it as a budget-friendly way to get your content out there.

4. SOCIAL SELLING THROUGH SHOPPABLE VIDEO

Shoppable video has been around a while.

Previously, making you go in-store to purchase your products.

What we’re talking about here is the rise of Shoppable Video.

But unlike old days, where one would only be able to rely on their store to get them into the store, now they can also rely on a video (with a shoppable element) to get consumers to buy on your brands website.

Now you’re no longer relying on store traffic.

In fact, you could even run your campaign on Instagram without posting it to a storefront.

Shoppable Video is the new way for shoppers to shop on-the-go and is the most common type of video that consumers are watching today.

Which means…

You can potentially get them to buy online!

This involves integrating your app into all of the major ecommerce platforms – i.e. Shopify, BigCommerce, etc…

However, there are two major challenges to this.

The first is technical in nature.

The second is budget-friendly.

Since this isn’t something you can just do through shared ads – this requires a certain level of capital to get done properly.

But it’s worth it, as Shoppable Video is the future of video marketing & eCommerce.

5. DTC ON SOCIAL WILL MEAN MORE THAN JUST PHYSICAL PRODUCTS

DTC (Direct to Consumer) continues to be an important strategy in eCommerce.

This is because of the ease of which consumers can purchase physical products.

However, as time goes on, we are seeing social selling evolve into Social Sharing & Referrals.

This is when your customers share your product with their friends, family, colleagues, etc… Which leads them back to you for more.

A new approach to this would be creating a community based platform with exclusive content from influencers who want to create DTC campaigns themselves.

Think of it like a “Product Hunt” but instead of discussing the newest tech gadget or app, it’s clothing and accessories.

The clothing industry is slowly becoming more and more social.

But it still feels like there’s a gap between the influencer community (Facebook & Instagram) and the real world.

That said, if your brand creates video campaigns that showcase influencers promoting your products this could be an opportunity to bridge this gap.

And with that, we would be able to truly say that there is a “little bit of the digital” in your physical store now too.

So don’t worry!

This isn’t some big leap.

It’s merely taking the modern-day digital approach to physical product sales.

On top of that, we’re seeing a trend that goes beyond physical products.

Whether you’re in the automotive industry, housing & real estate, or even digital products, we’re seeing a huge surge in these types of companies focusing their strategies on DTC.

This trend will continue and increase as CPMs remain low and results fly in.

Brainstorming process. Photo young business crew working with new startup project.Notebook on wood table. Idea presentation, analyze marketing plans. Blurred background, film effect.

5 Ways To Tackle Social Media Advertising Like a Boss

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More than half of the planet is expected to use social media this year. That’s over 3.8 billion social media users.

Social media has never been more relevant for businesses, especially in a world impacted by COVID-19.

Is your social media marketing campaign up to par?

Keep reading for 5 tips for tackling social media advertising like a boss.

1. Research and Understand Your Audience

Before you even start posting, you have to take a step back and analyze your target audience and your goals. Then you can come up with a game plan.

Some social media platforms, like Facebook, have built-in tools to help you analyze your audience and control where your marketing efforts are focused. Taking the time to develop a thought out strategy can save you time and money in the long run.

2. Create Engaging and Informative Content

Research shows that social media audiences respond best to visual content. Using eye-catching images and compelling videos in your social media marketing campaign is the best way to capture and keep your audience’s attention.

Social media is an excellent way to build a community around your brand. Your posts should encourage your audience to engage with you by leaving a comment, sharing their experience, or even sharing your content with their own followers.

3. Avoid Being Too “Salesy”

Content should be focused on providing useful information to your audience without asking anything of them in return. Doing this helps foster a positive relationship with your brand.

If your content comes off as an obvious sales ploy, your audience will be turned off.

Focus on creating content that is useful for your target audience and they will want to become lifelong customers. You don’t have to constantly remind them that you want their business.

4. Create a Cohesive Marketing Strategy

One of the hardest, yet most important parts of creating a successful social media advertising campaign is creating a flow across multiple social media channels.

Social media is constantly evolving with new platforms like Tik Tok bringing new challenges for marketers. It can feel like as soon as you’ve mastered one platform, another one is thrown into the mix.

This is one of the biggest reasons businesses consult professional social media advertising agencies. The pros are always up to date on the latest social media trends.

5. Track Your Results and Make Adjustments as Needed

Managing your social media marketing campaign is a continuous process. Many businesses make the mistake of setting up a social media campaign but never evaluating how well it’s working.

There’s always room for improvement, even if that simply means seeing what is working and implementing more of that.

It can be time-consuming to focus continually on social media advertising, but this is the best way to get results. Hiring a professional advertising agency not only gets you better results, but it frees up time to focus on your own business.

Let Us Help You Nail Social Media Advertising Like a Boss

As a business owner or manager, effectively marketing your products or services in the digital age means keeping up with continuously evolving trends. The good news is – you don’t have to figure it out on your own.

Our social media advertising experts can help you develop and run a meaningful and effective social media marketing campaign. Click here to learn more about what we can do for you.

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Female Vlogger Recording Broadcast At Home

Marketing Your Business With eCommerce Video

Social media marketing has really changed the game. On average, people spend nearly two and a half hours on social media each day. That’s billions – yes, billions – of people scrolling various platforms for over two hours every day.

With that kind of traffic, anyone looking to engage in social media advertising is almost guaranteed to see some level of success. And, if you play the game right, you can target eCommerce video as your most prosperous avenue.

Together, let’s take a closer look at eCommerce video, see why it works, and consider the best platform for your new marketing plan. You’ll quickly see why video is key and want to dip your toes into these prosperous waters.

What Is eCommerce Video?

Once upon a time, companies were encouraged to advertise through imagery. It was important to upload quality images to all websites, social media accounts, and email marketing campaigns.

Today, imagery has advanced to video. Short how-tos and other explainer videos are what people want to see. Consider the amount of time people spend on YouTube watching makeup tutorials, product reviews, and other short episodes.

eCommerce video is a great way to put the spotlight on new products and services in a format that people are likely to consume. By keeping it short, sweet, colorful, and engaging, it’s possible to garner a host of new leads with one short video.

Why Does eCommerce Video Work?

eCommerce video is an effective marketing tool because it has a very high conversion rate. Anywhere from 64% to 85% of people who watch these videos quickly turn from new leads to actual customers.

It’s also a great SEO marketing tool. By adding the right alt tag, hashtags, and meta description to your video, you can attract quality leads to your videos. This can draw in new customers as they’re searching Google for various items and it can work across every social media platform.

By incorporating video into your Facebook, Snapchat, or Pinterest ads, you can reach almost anyone who has an account. Best of all, your ads can be targeted toward your desired demographic.

eCommerce Video for the Win

Platforms like TikTok are making one thing clear: people love scrolling short videos. Sure, other platforms like Instagram and Pinterest are still popular for great imagery and text.

But, they’re also branching out and taking on short video snippets. That’s why Insta stories, IGTV (Instagram TV), and Instagram Reels have skyrocketed. These are surefire ways to spotlight your eCommerce videos

When you’re ready to boost your SEO, take on Google, and master social media advertising, we hope you’ll reach out to us.

Here at Sprague Media, we dramatically increase our clients’ eCommerce revenue on social media through stellar video creatives and intelligent data.

As a social media marketing agency, we focus on leveraging Facebook’s algorithm across all 14 platforms while using old-school techniques to keep our clients omnipresent.

Let’s start with a free audit and strategy analysis. After that, it’ll be time for social media domination and a host of new conversions. We look forward to taking your company to new heights!

how ot advertise on snapchat phone mobile

How to Advertise on Snapchat Effectively

Have you ever considered using Snapchat for business?

Snapchat, founded in 2011, was once a social media app focused on sharing photos and videos. In 2013, Snapchat finally introduced new features like Stories and Chat. By 2015, Snapchat was able to gather around 75 million monthly users.

Many business owners focused on other apps for social media marketing. Snapchat is one of the lesser-known apps among Instagram, Facebook, and Twitter. However, when used right, Snapchat can be a great business tool.

Want to know how to advertise on Snapchat? In this article, we give you some tips for advertising on Snapchat. Read on to learn more about Snapchat advertising!

What Is Snapchat Ads?

Snap Ads are video ads meant for vertical screens. An ad can last for 3 to 10 seconds. Any Snapchat user can swipe up while the video plays.

Swiping up can lead to an article, website, or a longer video. You may also link your ads to read an article. A Snap Ad can appear in between a friend’s stories. It may also appear between Snapchat content, stories, or between publishers’ stories.

Snapchat offers two types of advertising. These are Lenses and Snapchat Geofilters. However, you may need to work on the mobile app or work with a Snapchat partner.

Why You Should Use Snapchat Ads

While it’s not as big as Twitter and Instagram advertising, Snapchat is a powerful app. Snapchat has over 166 million daily users. Each user spends over 30 minutes on average and uses the app more than 18 times a day.

Snapchat can help you engage with a distinct audience. Many of Snapchat’s percentages are unique to the app. You can’t access 35% of Snapchat’s users on Facebook.

The same goes for 46% of Instagram users and 81% of Twitter users. Snapchat uses Oracle Data Cloud. This allows you to reach users based on their online and offline demographics.

Snap Ads are effective compares to ads on Facebook and Instagram. Users are more likely to convert after seeing an Ad on Snapchat, over 2X more than other social media ads. Snap Ads take up the entire screen, allowing you to capture more visual attention.

The swipe up rate is five times more than the average clickthrough rate of other social media ads. Considering incorporating Snap Ads in your social media marketing strategy? Read on to learn how to advertise on Snapchat.

Before you start using Snap Ads, you need to familiarize yourself with the Ad Manager. Here are some of the key sections in the Snapchat Ad Manager.

Dashboard

In this section, you can create, view, and manage your ads. Here, Snapchat gives you a graph and table of your ad metrics.

Creative Library

This is the section where you can view and edit ad creatives. You may also use this to create new ones.

Custom Audiences

You can create a list of Snapchat users for ad targeting. You can form this using customer data.

Help Center

Need help in managing your ads? In this section, you can find guides and contact Snapchat for help.

Define Your Goals

Depending on your goals and budget, Snapchat offers different advertising methods. Here are some of the different campaign goals that Snapchat can help you with.

Brand Awareness and Video Views

Snapchat is a social media app built on videos. It is the simplest way to start advertising on Snapchat. If you want to use a video ad, ensure to keep it short.

Web Views and Conversions

This is one of the most popular forms of swipe-able ads on Snapchat. It helps you increase your conversion rate by encouraging users to read an article or visit a site.

Lead Generation

This is the best advertising method for building leads. Ad Manager allows you to create ads and convince users to register, download, or fill a form.

App Installs and Engagement

Snapchat is a great app for incorporating Deep Linking in ads. It allows marketers to add a link in their ad to bring users to an app.

Snap Ads

Whichever advertising method you choose, you can upload a 3-10 second video. Here are Snapchat’s advertising restrictions that you need to follow.

  • 1080 X 1920 JPEG or PNG image
  • Apply a Call to Action when you add an attachment to your Snap Ad.
  • A brand name and headline that matches the paying advertiser

Ensure to upload a fullscreen and vertical format. Make sure that your content is appropriate for viewers aged 13 years old and above.

Story Ads

Snapchat Story Ads places a branded tile in the app’s Discover section. When a user opens the title, it will bring them to a collection of three to twenty ad placements. Snapchat creates a design for you, basing it off the assets you deliver.
To use Story Ads, you need:

  • 34-character limit headline
  • 25-character limit brand name
  • If you’re going to use the swipe up, include attachments
  • Individual files for each Snap Ad

Story Ads are best for a branded content experience. It helps you create a narrative that will engage your users.

Snapchat Filters

Making a Snapchat Filter is a great way to build brand awareness. A filter can help you creatively represent your brand. When creating a Snapchat Filter, use the following specs:

  • 1080 X 2340 pixels
  • 300 KB or less
  • PNG and transparent background
  • 210-pixel buffer zone
  • 74 pixels (send arrow)
  • 32 pixels buffer zone for larger phones
  • Portrait orientation

Remember that your ad should only occupy 25% of a user’s screen. Keep it simple, and avoid using dense graphics.

Collection Ads

Collection Ads allow you to showcase a series of your products. It offers users a seamless way of shopping. A Collection Ad looks like a ribbon with thumbnail-sized products.

You can base a Collection Ad on a product catalog. However, this form of advertising has more requirements. Snapchat may ask for unique links, CTAs, and swipe-up URLs.

Now You Know How to Advertise on Snapchat

Now you know how to advertise on Snapchat. Want to learn more about Snapchat advertising? Contact us today!

Young girl using smart phone, Social media concept.

Types of Online Advertising Your Company Needs to Try

Do you want your brand to reach the corners of the Internet that matter?

With over 30 million business in the USA, you’re going to need all the help you can get. Failing to market your business will only result in it getting lost to irrelevance. It’s a surefire way to make your business go bankrupt.

What’s great is that simple advertisements can generate a lot of buzz and save your business from becoming irrelevant. The only things you need to worry about are the types of online advertising and what they can do for you.

Knowing which type of advertisement your business needs can impact your entire marketing campaign. It can be the difference that decides if you get the oomph you’re looking for or if the campaign fails. Read what’s below to know which type is better for you.

1. Display Marketing

Display advertising is among the easiest and simplest ways to advertise your business. They’re also the cheapest, making them the most popular choice for any business that wants to advertise their services.

These include banner ads, landing page ads, and pop-up ads on different websites. This means that it’s everywhere, and people may not notice them at all. You’ll need to create a good ad to make it engaging enough to get noticed.

A good way to do this is to use engaging visuals and colors in the ad. Certain colors make something stand out, and using them is sure to break the focus of the people browsing the Internet.

2. Search Engine Marketing

Search engine marketing is a type of digital advertising method that focuses on using search engines like Google and Bing to market your website. The goal of this advertising method is to put your business website on top of the search results. This is important because there are 3.5 billion searches on Google per day.

This means that there are at least 3.5 people on the platform at any given time. It means that there’s a high chance that people come across your ads when searching for something relevant.

What’s great about SEM is that it also increases your organic SEO score. This helps your natural organic search rate increase regardless of the topic of search. It’s a great way to appear higher on the SERP.

3. PPC Advertising

If you’re looking for a cost-efficient way to advertise your business, pay-per-click advertising is the best choice. As the name suggests, you only need to pay for each click that your ad gets. This ensures that you get your money’s worth when going for this type of advertisement.

All you need to do is pay for the ads upfront and leave it to generate traffic. It’s a great way to keep spendings low if still starting up as a business. It also helps with your ROI since only interested people will click on your ads to check your website out.

4. Social Media Marketing

If you want your ads to get lots of engagements, consider posting them on social media platforms. Most of the Internet’s population go online to check their social profiles. This means that any advertisement on the platform is sure to get noticed.

Any ad on platforms will appear as promoted posts or sponsored stories. This is to tell people that these are ads and not posts from other people. Other ads will appear on the sides of the platform as paid ads.

What’s great about this advertising method is that it allows you to engage with your audience. Social platforms have comment sections and sharing features to increase engagement. These will help you gain the loyalty of potential customers even before they do business with you.

5. Influencer Marketing

Another way to advertise it to have other people talking about your business. This is what people call influencer marketing, and it helps you extend your reach. This is because you will be hiring people to talk about your business to their own followers.

This makes it important to choose an influencer who knows a lot about your services and field of expertise. Doing this ensures that their audience will also find interest in your business. You wouldn’t want to hire a fashion influencer if your main service revolves around technology, after all.

6. Remarketing

Remarketing is a great way for you to advertise to people who already visited your website. This is an advertising technique that involves using cookie-tracking to become effective.

How it works is the cookie tracker follows anyone who visited your website all over the Internet. It will show more ads about your business as the visitor goes to other websites.

It’s a great way to make people interested in your services again. It makes it a good advertising tactic for services or goods that are repeatable. It’s also a good way to entice more people to go back to your website if they didn’t buy something the first time around.

7. Video Marketing

Videos are among the most engaging media today. This is because people find it more convenient to watch a video than read some text. They don’t want to strain their eyes to know about the service they may or may not find interest in.

The only thing you need to do to succeed in video marketing is to create an engaging intro. Once you get their attention, they’re hooked until the end of the video.

Regarding video length, try keeping your video short. People often click out when they learn that the video is more than five minutes in length. You can use formats like Instagram Reels or Tik Tok videos to deliver a quick message to your consumers.

Know the Different Types of Online Advertising Today

The different types of online advertising each bring an advantage to the table. Know which one works best for you and use it in your marketing campaign! Increase your business’s reach and watch it grow and thrive today.

Do you need help with advertising your company? With everything else you’re doing to keep your business afloat, you may not have time to create a good marketing strategy. Contact us here and we’ll help you in any way we can!

I love snapchat

Online Advertising 101: Snapchat Advertising Made Easy

Do you want to bring more attention to your business?

There are over 30 million small businesses in the USA. This makes it important for you to be good in advertising to prevent your business from getting lost in today’s ocean of business. Doing this also helps you stand out and define your business to become more appealing.

A great way to do this is to advertise on Snapchat. Snapchat advertisements can change the direction of your business and help your business thrive. How does it do this, though?

Read on to learn about Snapchat advertising and what you can do to be effective at it. Help your business get off the ground through Snapchat today!

Know the Goal of Your Ad Campaign

The first thing you should do is define the goal of your ad campaign. There are many reasons for you to create an ad campaign on Snapchat. What’s great is that Snapchat advertising can cover all the bases to help your business.

Most businesses use the platform to increase brand awareness through videos. This makes Snapchat the perfect platform because there are over 18 billion video views on the platform every day. It’s a surefire way to increase views and awareness of the brand.

Businesses also go on Snapchat to make a sale. The platform provides them with an easy way to advertise their products that lead to their stores. This increases the chances of making a sale on the spot.

Others also use these ads to generate leads. Ads can redirect users to pages where they can sign up and register for anything they find interesting.

If a brand is looking for engagement, Snapchat is also the best platform for it. Many of its features, like the Live Video feature, can increase engagement tenfold.

Choose a Type of Snapchat Ad to Use

Now that you know your goal as a business, it should be easier to choose an ad type. Knowing which one is best for you will increase the effectiveness of your ad campaign. Here’s a list of the ads that you can choose to use on the platform.

Single Video or Image

These are the most common type of Snapchat ads. This is because they can fulfill any business purpose and are already optimized for mobile devices. They’re great for featuring something big on your platform.

Gifs, videos, and photos are the most common types of these ads. If you’re using videos for your ad campaign, it’s best to keep them short.

People on the platform often see videos that only last up to 10 seconds long. Any longer than those can be too long and cause the viewer to click off of the ad.

Filters and Lenses

Filters and lenses do the same thing and add effects to your posts. These are great for any ad that looks bland on its own. You’ll need to add some pizzazz to your posts if you want them to stand out on the platform.

Filters are more for adding stylized texts to your posts. You can also add images to add more elements to the post.

Lenses add AR filters, animated characters, and other objects to your posts. It’s a great way to make it more appealing and noticeable. It’s also a great way to show that your brand is more of a fun-loving brand.

Story Ads

Story ads are among the most popular ads on Snapchat today. This is because most people are on the platform are looking for a good story. Giving them the chance to connect through your stories is a good way to increase a sale’s chances.

These ads often contain 3-20 image tiles in a single post. This means you have to tell your story within the allotted slots. It’s a great way to establish a brand, show off your product’s capabilities, or tease an upcoming event by building up to it.

Product Ads

If you want to go for a simpler method of advertising, product ads are the best choice for you. This is a more straightforward method as you only need to set up your post.

The post contains your product and a link that will lead to your store/service page. It’s a great way to increase the chances of a sale. If you want to increase it further, though, you can automate sales to increase efficiency.

Commercials

These are six-second videos that anyone on the platform can’t skip, no matter what. It’s the best way to show off your services or products without any fear of them getting skipped.

However, most people find these ads to be obnoxious because they’re forced to watch them. To prevent them from feeling like this, you have to make the ads engaging and creative.

You should also create new ones on the regular. Ad fatigue can lead to the loss of effectiveness of your ad campaign.

Target Your Audience

Now that you have an idea of what ad you’ll run on Snapchat, it’s time to target your audience. What’s great about Snapchat is that it gives you lots of choices to modify your ad campaign.

You can select the intended target’s age if you have a specific location to market to in mind and if you want your ad to target people who visited a specific service/product store on the platform. This allows the platform to send the ads to the right demographic.

This is important if you want a cost-efficient marketing campaign. You don’t want to waste your budget, showing ads to people who won’t become interested in your brand.

Snapchat Advertising Made Easy

Do you want to learn how to advertise on Snapchat? All it takes is for you to have a successful Snapchat marketing campaign to make your business thrive. Learn all about Snapchat advertising and watch your business grow today!

Do you need help with your online marketing campaign? You will have your hands full if you try to do it all on your own. Contact us here and we’ll get in touch with you as soon as we can!

snapchat ads

Success Stories: How Snapchat Ads Can Completely Change Your Business

Are you missing out on 238 million potential new clients?

If you haven’t thought about Snapchat ads before now, maybe it’s time to look at the sharing platform that still stands strong amongst the social media giants.

The chances of turning all of those millions of users into clients are obviously quite slim. But why overlook the possibility of reaching even a small percentage?

Let’s take a look at Snapchat and their demographic, and how you can start using Snapchat advertising to your advantage.

What Is Snapchat?

Snapchat was designed to send photos and videos between smartphones. The difference with this app is that these images and clips are only available for a limited time. Once viewed, they are automatically deleted from your device.

Where it once focussed on one-on-one interactions, Snapchat can now be used to reach more people through live chatting and stories.

How Snapchat Changed the Game

Before Snapchat, social media was largely a desktop experience. Social media was designed to store data, from Tweets to Facebook statuses.

Snapchat introduced instant communication with a variety of fun filters that were specifically designed not to last.

The introduction of filters is how they really set themselves apart from Facebook and Instagram.

Who Uses Snapchat?

According to research, more than 3 of 4 U.S. adults aged 18-24 use Snapchat. Of these users, some 3 billion Snaps are sent per day, with users checking in multiple times a day.

The need for visual connections is pushing the younger generations away from Facebook and toward apps like Snapchat and TikTok.

When trying to reach a younger audience, looking to social media and especially apps like Snapchat could be a key aspect in creating brand awareness and lead generation.

Are Snapchat Ads Right for Your Company?

The most important thing when looking into advertising is to pinpoint your audience. By establishing a clear demographic, you can better tailor your ad formats to reach more potential clients.

Given that the vast majority of Snapchat users are 18-24, this is not the ideal option when looking at targeting Millenials and Boomers.

Furthermore, well over half of the users on Snapchat are female.

When looking to create an ad, these are important statistics to keep in mind. Snapchat does provide Insights to give you a clear picture of who exactly is engaging with your ads.

What Do Snapchat Ads Look Like?

Staying relevant and up to date with content marketing trends is especially important when using Snapchat.

Their full screen, 3-10 second ad format might seem like too little time to properly engage with your audience, but when done right, you should see some impressive results.

Story Ads

Advertisers can place a branded ’tile’ on the Discovery page that when tapped, will open to your ad.

  • The Web View will play your video content with a ‘swipe-up’ option that will lead the user to your website.
  • The App Install option provides your content along with the call to action for the user to install your app. This will take them straight into the app store to your brand without them having to search.
  • Long-Form Videos are snippets of longer pieces, often movie trailers. They are also effective when promoting YouTube content.

Filters

Filters are what set Snapchat apart in the first place. Though companies like Instagram and TikTok have jumped on the bandwagon, Snapchat was the first to bring them to the public at large.

It makes sense to utilize their strongest asset when looking to create an ad campaign. Designing your own custom filter can help with creating brand awareness and promoting your company as fun and relatable.

Though they should not contain a great deal of information, they can be a silly and light-hearted way to get your name in front of potential clients.

Augmented Reality Lenses

Lenses are used to make interactions more active. Used more for bigger companies, they are a great way to engage and create brand awareness.

Collection Ads

This new feature offers advertisers the chance to showcase more products at once.

Using the basic premise of the full-screen video ad, this option allows for tiles at the bottom of the screen. These tiles can be tapped and will take the user to another product in your brand.

How to Get the Most out of Your Ads

Understanding the reach of Snapchat ads is only half of the battle.

Following trends and creating relevant content is just as important.

In order to see results from Snapchat advertising, you will have to do research and look at reaching your audience in a different way. Interact with users, check out what is trending, and create the kind of content that fits this specific platform.

Consistency is another key aspect of using Snapchat. Given the short life-span of 3-10 second ads, creating content for Snapchat needs to be consistent and high quality.

Targeting

Audience targeting allows you to ensure your ad will only play to potential clients.

Snapchat offers lots of information when it comes to targeting, helping you to really narrow down your reach.

Similarly, they allow for location services and the chance to retarget users who have already engaged with your content before.

Swipe Up

Snapchat users are more than 50% more likely to make a purchase through brand engagement. The rate of use for Snapchat is more than five times that of other social media platforms.

By adding ‘swipe-up’ options to your ads, you are making their potential purchase much easier.

Consider Music Carefully

Unlike Facebook, where users tend to view content on mute, more than half of Snapchat users watch Snaps with the sound on. In the same way that TikTok uses music to create trends, you should be looking to use music and audio that will be relatable to your audience.

Why You Should Take the Leap

Though branching out into Snapchat ads might seem like a lot of work, the potential reach is well worth it.

Experiment with filters and full-screen ads, and use the Insights made available by Snapchat to see what is working, and what needs to be changed.

By focussing on current trends and interacting with users in a way that is more relatable to them, you can fully establish yourself within your target demographic.

If you think you’re ready to start advertising with Snapchat, check out how we can help.

young girl in a straw hat white shirt black jeans and sneakers posing on a vintage scooter near green palms hotel in Italy stylish girl in fashionable clothes sunglasses and red lipstick on her lips

How COVID-19 Is Shaping the Future of Influencer Marketing

Almost 200 thousand people have died from COVID-19 in the United States.

Since COVID-19 hit America, there have been lockdowns, people are quarantined in their homes, and some businesses have closed permanently. In fact, more people are figuring out ways to do things safer, especially when it comes to shopping online.

Many businesses are having to change their approach when it comes to making it safer for the customer to shop at their business, particularly when it comes to marketing.

Other businesses are learning how COVID-19 is shaping the future of influencer marketing, changing how people buy things from businesses.

If you want to see how COVID-19 is changing influencer marketing, then this article will have everything for you.

How COVID-19 Hurt Businesses

A lot of businesses have shut down permanently due to COVID-19.

More people are staying inside due to the mandatory quarantine, and businesses were forced to close their doors because they couldn’t afford to stay open. Brick and mortar businesses were especially hurt by not having an online presence.

When businesses did reopen, they were still hurting because people stayed indoors. People were afraid of catching COVID-19.

As businesses still try to recover from COVID-19, it’s important that they remember how to build trust when customers. Influencer marketing can help build this trust with customers. Influencer marketing can help people see the authenticity of a business.

Here’s how influencer marketing will be different after COVID-19.

More Micro-Influencers

While influencers have a larger following on social media, micro-influencers tend to have a stronger relationship with their followers.

If you hire a micro-influencer, your business can benefit from followers who have a strong relationship with these influencers. Your business can benefit from followers who are real and will listen to influencers.

Some influencers, not micro-influencers, will buy fake followers to make it appear that they are more influential than they actually are.

More Transparency

Before COVID-19, social media influencers didn’t need to disclose a brand. They didn’t need to talk about what they were advertising. But now there’s more of a need to be transparent.

Influencers need to be upfront with what they are advertising in order to avoid false advertising. When an influencer is transparent with the consumer, more trust is being built.

Consumers want to know what’s being advertised to them. They want to know what the influencer recommends or what they recommending based on their relationship with certain brands.

More Video

One of the ways influencer marketing will change after COVID-19 is with videos. In fact, more videos will be shown since they have a higher engagement rate.

Videos are a great way to show the safety of a business and what is happening with a business after COVID-19.

More influencers will take advantage of video to talk about safety protocols, entertainment, or something else that will help engage consumers.

Relationships Matter More Than Ever

One of the most important ways influencer marketing will change after COVID-19 is the way relationships are built with consumers.

For example, when COVID-19 is over, people will need to return to businesses or they will go with a business that offers them the most trust. Influencers will have a major impact on what customers will do after COVID-19. They will influence people to buy at certain brands that offer safety and credibility.

That’s why influencers will need to improve their relationship with their followers. Consumers may be hesitant to shop at certain businesses given COVID-19.

One of the ways that influencers can improve their relationship with their followers is being consistent in their engagement as well as being transparent. Consumers want to know who to follow and who’s going to provide the most helpful tips and advice after COVID-19.

How Businesses Can Benefit

Businesses can benefit from influencers after COVID-19 because a lot of influencers will be looking to build a connection with certain brands.

Influencers want to help business brands recover after COVID-19, which is why they are looking to partner with them. However, if a business does hire an influencer, they should make sure that they are original and don’t buy followers.

In addition, when a business does hire an influencer, they can quickly rehabilitate its brand image if it took a hit during COVID-19.

Another benefit for businesses if they hire influencers after COVID-19 is that they can reach their target market. You can have an influencer talk about your business and how you are recovering during COVID-19.

When you have an influencer talk about your business because of the relationship you’ve built with them, it can help create a deeper connection with your target audience. Your ideal customer will understand what happened to your business during COVID-19 because of what the influencer conveyed to them.

Overall, when you have an influencer you partner with and who cares about your business, it can help boost your business because you’ll attract more followers. More people will find your business and understand what you are going through.

Now You Know How COVID-19 Is Shaping the Future of Influencer Marketing

Learning how COVID-19 is shaping the future of influencer marketing is critical to know if you’re an influencer or a business. You need to know what strategies to incorporate and what to do after COVID-19 is over that can give you the best chance at success.

However, the most important thing to remember about how influencer marketing is changing is that there’s more of a focus on relationships. More people want a worthy influencer to trust when it comes to safety and where to buy.

If you want help with your marketing strategy, you can contact us here.

how to add an agency partner to a snapchat account

How to Add an Agency Partner to a Snapchat Ad Account

If you are advertising on Snapchat and looking to hire an agency, Sprague Media would love to help you succeed. Here are the steps you’ll need to follow in order to add Sprague Media to your Snapchat ad account. If you already have a Snapchat ad account set up, please visit https://www.business.snapchat.com and proceed to Step 5.

1: Create a Snapchat account

Download the Snapchat for iOS app or Snapchat for Android app and create a user account.

2: Create a Snapchat Business account

Visit https://ads.snapchat.com/getstarted click SIGN IN and enter your USERNAME and PASSWORD.

3: Create Snapchat Business Account

Enter your Full Name, Business Email, Business Name, Street Address, City, State, Zip and Country. You will need to accept the Snapchat advertiser Terms and Conditions.

4: Enter Credit Card Information (Optional)

You will be prompted to enter a credit card. This step is optional and you can select dismiss if you want to bypass it. This credit card will be used as the primary card for the ad account that will be created when you hit SAVE. Advertisers can also request a line of credit with Snapchat as an alternative payment option.

5: Add Sprague Media to your Business Manager

Once your account is created, you will need to invite Sprague Media to join your business manager account. To do this, go to Business Settings and select Members.

Select the + Invite Member Button on the right hand side.

 You will then need to enter the following information and press the INVITE button.

Name: Sprague Media
Email: [email protected]
Organization Role: Organization Admin 

6. Assign Sprague Media to the Ad Account

Once Sprague Media has been added to your business manager. The next step is to assign Sprague Media as an Ad Account Admin. This can be done by:

  1. Select the Ad Accounts on the left hand side.
  2. Click on said ad account you wish to invite us to.
  3. Under Advertising Organizations select the dropdown, and select Sprague Media.

If you are interested in understanding more about how Snapchat roles work, please review the Snapchat Roles and Permissions page.

7: Agency Access Completed

Once you have completed the process above, please email your rep at Sprague Media letting them know the process is completed.

Sprague Media will have access to create Snapchat ads under your ad account.

Be sure to update your billing information. If you run into any problems or issues, please take a screenshot and email to your account manager.

10 tips for advertising on snapchat

10 Tips For Advertising On Snapchat

Now that everything is going digital, it is important for your business to keep up with the changes.

Advertising on Snapchat will help your business grow in so many ways, as millions of people use the app every single day.

Want to learn how you can use Snapchat for advertising?

Here are our 10 tips for advertising on Snapchat:

1. Stream Live Content for Your Audience

One of the biggest benefits of advertising on Snapchat is being able to use live content to appeal to audiences.

You can take your viewers with you wherever you go during your live video.

Then, your audience can feel like they are with you the whole time.

Using live content to advertise your company makes you seem more relatable to your customers.

They are able to see what you are doing at the exact moment, and thus, connect with you on a more personal level.

In addition, your customers will be able to see first hand that you are using the same social media application that they use every day.

You can decide to show a live demonstration of your products, similar to a tutorial. You can also create a live video of yourself answering questions about your business and products.

The live feature of Snapchat lets you and your customers live in the moment together.

2. Create Unique Geofilters

Advertising on Snapchat is easy when you can use geofilters.

You can create your very own unique Snapchat geofilters.

These geofilters must be used locally.

Therefore, whenever one of your customers is within the range of your business, they will be able to use your geofilter.

For instance, if you are a small business owner, you can create a Snapchat filter just for your small business.

Then, whoever visits your business will be able to use the filter as they’re taking Snapchat photos.

Moreover, you can also create temporary geofilters for an event or special product.

These filters can reach an entire city or even the whole state.

The geofilter can be used if you are promoting a new, specific product, such as a movie.

Make your product visible to audiences and let them know that it is available for purchase immediately.

When you make your own geofilter, make sure that it is clear that your company is sponsoring it.

If you have a logo or a company mascot, include that in your geofilter design.

Create an awesome geofilter for your company so that Snapchat users will remember who you are and want to learn more about you.

3. Make a Themed Filter or Lens

One of Snapchat’s most fun features for users is the themed filters and lenses.

Users enjoy these facial recognition tools to transform themselves into silly characters.

Create your own company-sponsored lens for users to use.

For example, if you are trying to advertise a new pair of sunglasses that you are selling, recreate a digital image of the sunglasses.

Then, create a filter so that users can have a virtual experience of “wearing” the sunglasses.

You can create a beachy theme around the sunglasses so that users look like they are sitting on a beach and wearing your product.

This can also help users “try on” your sunglasses.

If they like the way they look in them at the Snapchat filter, they may want to buy the real pair!

4. Utilize the Snapchat Story Feature

Snapchat Stories are very common.

All users utilize the Snapchat story feature, which allows a photo to be viewed by all of your contacts for 24 hours.

As a business trying advertising on Snapchat, this feature can be very helpful.

You can post a video or a photo on your Snapchat story.

Take photos of your team or some of your customers using your products.

Then, post these as a Snapchat story to advertise your business to all of your followers.

The Snapchat story is also a very quick and easy way to send a message out to your followers.

Whether it is just an image, video, or an actual message, you will get the word out about your business instantly by posting a Snapchat story.

5. Use Your City’s Snapchat Story

Did we mention that Snapchat stories are powerful marketing tools?

To get even more viewers to see your content, consider posting a photo on your city’s Snapchat story.

Most big cities around the world like New York, Miami, Los Angeles, London, and Paris have their own city-wide Snapchat stories every day.

Any user can try to post content onto their city’s Snapchat story.

After their photo or video content is approved by Snapchat, anyone in the city will be able to view it.

You should try to post your own content on the city’s Snapchat story so that you can advertise to a wider audience and acquire new followers.

Make sure to include your Snapchat handle when you post so that new people can add you as a contact.

6. Buy Snapchat Ads

Snapchat now gives businesses the ability to buy ads, which makes advertising on Snapchat super simple.

If you don’t want to create your own Snapchat account, you should definitely think about buying Snapchat ads. The ads on Snapchat show up in various places.

When a Snapchat user is scrolling through their city’s Snapchat story, your ad may come up in the middle.

Your ad may also come up as they’re scrolling through their own contacts’ Snapchat stories as well.

Additionally, when users are reading articles or watching videos on the Discovery Channels, your ads can show up on there too.

Buying Snapchat ads is very useful to get the word out about who you are as a business, especially if you want a large audience.

Thus, you can be sure that your advertisements are viewed universally, and not just by people in your city.

7. Include Hashtags and Social Media Handles in Your Posts

Whenever you post something on Snapchat, try to include a hashtag that relates to your business.

Then, later on, potential customers will be able to use your hashtag to learn more about your company and find you.

Also, you might want to include your Instagram handle or any other social media profile names you have with each post.

That way, your customers will be able to follow you via all social media platforms.

You want your customers to be able to easily find you or connect with you, right?

The best way to get your customers to follow all of your content is by advertising on Snapchat.

8. Get Your Own Discover Channel

Snapchat has a feature called Discover Channels.

A few brands have their own Discover Channels, such as Refinery 29 and Cosmopolitan.

If your business is a type of media brand, you can request to buy your own Discover Channel.

Then, you can post your own content on the channel daily.

Users will be able to view your content any time they want via your Discover Channel.

In addition, as mentioned earlier, if you buy Snapchat advertisements, chances are that your ads will be seen on other brands’ Discover Channels.

These Discover Channels are viewed by millions of users each day.

It will be worth it for you to try to get your own channel or at least buy advertisements that can be viewed on other companies’ channels.

9. Add Promo Codes When Advertising on Snapchat

Advertising on Snapchat is a great way to give your customers some promo codes to use for their purchases.

You can add your promo codes to your Snapchat story or include them in your Snapchat ad.

You can also mention promo codes if you create live videos or a video for your Snapchat story.

Give your users more of an incentive to follow you on social media.

If they know they can only get product discounts by following you on Snapchat, then they will be constantly trying to view your content.

Your promo codes should be exclusive to Snapchat so that your followers have to use the app in order to find the code.

Tell your followers to share the promo codes with friends, so that their friends will begin to follow your account as well.

10. Work With Snapchat Influencers to Promote Your Business

Snapchat influencers are people who have tons of Snapchat followers.

Every time they post some sort of photo or video on Snapchat, tons of people will see it instantly.

You should consider working with a Snapchat influencer to help you promote your business.

If Snapchat users see one of their influencers using your product or even just talking about it, followers will want to buy your product as soon as they can.

Advertising on Snapchat is very easy and effective.

As proven, there are many benefits to using Snapchat as a marketing tool, especially because so many people use the app.

Use these 10 tips to implement Snapchat into your own marketing strategies. Advertising on Snapchat will surely give you the results that you’re looking for.

understanding the paid social media impact on your business

Understanding The Paid Social Media Impact on Your Business

Using social media originally seemed like a gift from God for cash-strapped marketers. Here was a way to generate leads and reach new customers, all by posting content free of charge on platforms like Facebook and Twitter.

Simply having a profile was an easy way to make a social media impact in your industry.

Yet organic reach has plummeted as the platforms have become more popular. In March 2015, Facebook’s organic reach was a pitiful 2.6%.

Algorithms are weighted in favor of updates from friends and family. Unless you’re willing to buy exposure.

To get the kind of reach we saw in the early days, you need to pay for ads. While you might want to continue with your old organic tactics, it’s worth considering the social media impact of paid strategies.

Thriller author Adam Croft ditched the usual free social media strategies favored by writers. By leveraging Facebook ads, he earned around $1.4m in 2016 alone.

Now we’re not talking about paying for social media traffic. Buying likes or followers won’t help your business.

You need genuine interaction and engaged buyers. Not fake profiles. The paid social media we’re talking about is advertising, sponsored posts, or other forms of marketing.

So read on to discover how to use advertising to increase your social media impact.

Think about the cost effectiveness of your reach

Marketers sometimes shy away from paid social media because of the cost. Yet advertising on social media is actually very cost effective compared to traditional display ads.

In one case study, Google Adwords cost $1.49 per click, while Facebook Ads were just $0.38 per click. The Google conversion rate was higher, but so was the cost.

That makes the Facebook Ad the better option. It’s a lower investment and you can tweak the ad as you go to improve its performance.

If your advertising budget is modest, then try paid social media before you explore the expensive options like AdWords.

And if you attach your ads to a revenue stream, you can generate impressive ROIs. With lower costs, it’s easier to double, or even triple, your investment.

Paid ads let you track your social media impact through your ROI. You’ll be able to map how much you spend against how much you earn.

That’s particularly handy if your budgets aren’t high to start with.

Combining paid social with content marketing is also a winner. By using ads to drive traffic to excellent content, your visitors get the benefit of your content while you generate income from it.

Check out our guide to creating powerful content that resonates with your audience.

You can generate a social media impact on mobile.

There has been a shift away from desktop computers towards mobile devices in recent years. That means users are far more engaged as an audience on mobile.

By using paid social, you’re placing your ads where your potential customers are spending more of their time.

True, users searching for a specific product or solution on Google are more ‘solution aware’, and therefore more likely to purchase. But marketers on social can capitalize on simply being present where their customers are.

Native advertising, in particular, is proving to be a weapon of choice in the digital marketer’s arsenal. It perfectly suits mobile browsing.

Native advertising, in particular, is proving to be a weapon of choice in the digital marketer’s arsenal. It perfectly suits mobile browsing.

Native ads are less intrusive than banners or pop-up ads. And they blend seamlessly with whichever platform they’re on.

You’ll have seen sponsored posts on your own Facebook feed or promoted Tweets in your Twitter timeline. These are all examples of building a social media impact through paid ads.

You can even tailor Facebook Ads to desktop and mobile. Think about the language that you’re using.

Say your ad is only going to be on mobile, and you want a user to click the button. No one ‘clicks’ on a smartphone.

They tap.

So change your copy to ‘tap here’, or something similar. Small changes like this will make all the difference to the success of your ads.

Paid ads offer scope for precision targeting.

Still attached to your organic strategies? That’s okay, they still have their place. But answer this question.

How do you target your content to the right demographic?

It’s difficult, if not impossible. You can’t control who sees the content you post.

So you might be marketing organic dog food in Texas. Except your posts might be seen by cat lovers in Michigan.

With paid ads, you can generate a more specific social media impact by using targeting.

Facebook Ads offer laser precision in who will see your ads. You can specify a physical location, an age range, a gender, or even other Pages that they’ve liked.

By focusing your ads on people who are more likely to be interested in your product or solution, you’re more likely to get sales.

Don’t fall into the trap of thinking everyone needs your product. They don’t. You need to reach the ones who do.

You’re also able to get around the problems caused by changes to a platform’s algorithm. Paying for ads puts you at the front of the exposure queue.

And once you hit on an ad formula that works, it’s easy to scale.

You can expand your audience to reach a new set of buyers. Or you can increase your daily spend.

Why waste time reinventing the wheel when you can easily replicate the success of a good ad?

You’ll also get more information on your audiences once you start paying for ads.

On Facebook, you can check how well your ad performed in different regions, or even at different times of day. You don’t have that level of data for your organic posts.

You can use this information to improve or tweak your ads. And it’ll be easier to target an audience demographic if you know that a particular group never click on your ads.

It also helps inform your organic strategy. Look at which paid content performs the best and use more similar content in your organic calendar.

You don’t have to neglect the ‘social’ side of social media.

Trying to grow an organic following is incredibly time-consuming. Building relationships with followers who may become customers or influencers doesn’t happen overnight.

With paid ads, you can increase your social media impact by distributing a single ad to hundreds, if not thousands, of users.

You can place your focus on the relationship-building while the ads generate the attention for you.

It essentially splits the workload and lets you concentrate on fostering a community around your brand.

Remember that organic social media often only puts you in front of existing followers. Your social media impact is limited to people who are already aware of you.

Unless you use hashtags, you run the risk of never being seen outside of your small band of followers.

This is where paid ads come into their own. Your content will appear in front of your chosen audience – not just those who already know who you are.

And don’t worry if not everyone clicks on your ad. Even those impressions count.

After all, the user might not have been in the right frame of mind to buy the first time they saw your ad. But the second, or third?

Jackpot.

So you can even target your advertising to people who have visited your website before. It keeps you top of their mind and helps strengthen their awareness of your brand.

Stay ahead of the curve.

Surprisingly, fewer businesses are making use of paid advertising on social media. As more marketers begin using paid ads, those prices will only go up.

So by getting involved with it now, you can take advantage of those lower prices.

But where should you start?

Work out how to fit paid ads in alongside your organic content. After all, you’re not replacing your organic posts with ads. You’re supplementing them.

Start out using boosted posts on Facebook. Be strategic about which you choose to boost.

Only pick the ones that will generate the best ROI. That’s where you’ll make the greatest social media impact.

When you move into paid ads, make sure they’re high quality. Pixelated images, spelling mistakes or other errors will undermine any success your ad might have had.

Try our 4-step formula to creating winning Facebook Ads.

Don’t panic if you don’t land many sales. Often you’re better focusing on generating leads.

So promote webinars or lead magnets with paid ads. Woo your customers with your content and they’re more likely to buy later.

Don’t just stick to one ad. Try changing the call to action or even the color of the text.

It’s amazing how one small change can alter the success of your ad. Split testing will help you nail that ‘perfect’ formula for your business.

And that means reviewing your ads. Really get into the numbers and understand how your ads are performing.

Once you know what gets the best CTR and reach, you can create more ads like that.