How Lookalike Audiences Can Increase Advertising Efficiency

How Lookalike Audiences Can Increase Advertising Efficiency Lookalike audiences (LLA or LAA) are used on all social media platforms as a great way to target consumers based on: Essentially… These lookalike audiences allow you to target people who have similar interests, traits, and buyer behaviors as your current customers. What is a Lookalike Audience? Lookalike …

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ecommerce customer lifetime value

Increasing Your eCommerce Customers Lifetime Value With Retention Campaign Ever seen that one person in your company constantly saying “why should we do ‘x’?” or “that’s too expensive.” But when you explain the actions and reasoning behind it, they are finally on board? That’s retention. Retention campaigns can help increase your customers lifetime value to …

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gdn vs dv360

Comparing GDN vs. DV360: What’s The Right Display Media Platform Whether you’re just starting out as a marketer, or you’re a seasoned professional looking for a better solution to take advantage of the ever-changing digital landscape, it’s important to know all your options when it comes to Google’s platforms. In this post, we’ll be diving …

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Retaining eCommerce Customers Through Facebook Advertising

7 Core Strategies for Retaining eCommerce Customers Through Facebook Advertising Facebook ads can be incredibly cost-effective for scaling your customer base, but that doesn’t mean you should abandon other digital marketing strategies like Paid Social or content marketing. By focusing on customer retention through Facebook ads, you can not only boost your eCommerce sales but …

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Female Vlogger Recording Broadcast At Home

Social media marketing has really changed the game. On average, people spend nearly two and a half hours on social media each day. That’s billions – yes, billions – of people scrolling various platforms for over two hours every day. With that kind of traffic, anyone looking to engage in social media advertising is almost guaranteed to see some …

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young girl in a straw hat white shirt black jeans and sneakers posing on a vintage scooter near green palms hotel in Italy stylish girl in fashionable clothes sunglasses and red lipstick on her lips

Almost 200 thousand people have died from COVID-19 in the United States. Since COVID-19 hit America, there have been lockdowns, people are quarantined in their homes, and some businesses have closed permanently. In fact, more people are figuring out ways to do things safer, especially when it comes to shopping online. Many businesses are having to change …

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Social Media Branding

What do you think of when you think of a brand? If that immediately makes you think of big name companies — things like Apple, McDonald’s, or Starbucks — you’re not thinking of it the right way. According to the Business Dictionary, a brand is, in part, “Unique design, sign, symbol, words, or a combination of …

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online Business

Do you know the key to a successful business? It’s the difference between knowing when to do certain work your own and when to outsource that work. Running a business involves a million different things. As an entrepreneur, it’s common to take pride in your work and your ability to put on multiple hats. However, …

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how to create a chatbot that doesnt suck

Chatbots are the latest craze. But there is a steep learning curve that only programmers are familiar with. So then, how would you go about making one for your business? You may or may not have experienced a chatbot yet (keyword: …yet!!). Wait until marketers really figure them out!  You’ll be completely inundated with robots in …

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