instagram advertising agency

How to Increase Instagram Followers in 4 Easy Steps

Did you know that Instagram’s median engagement rate is 1,700% more than Facebook and 3,300% higher than a tweet?

For brands marketing themselves on Instagram, this is good news. However, to enjoy these high engagement rates, you first need to increase your Instagram followers and build traction on the platform.

If this has started to feel like an insurmountable task for your business, then don’t go anywhere. Because we’re about to share with you the top 4 failproof steps you can take to boost your following.

1. Optimize and Brand Your Page

The first step to gaining a loyal bevy of Instagram followers is to optimize and brand your page. This includes creating an on-brand bio, incorporating a relevant link to drive traffic to your site, and adding a profile image.

Besides this, you may also want to include hashtags in your bio.

2. Post Content People Want to See

The next fail-safe step to increase your Instagram followers is posting high-quality, engaging content on a consistent basis.

Although 80% of people on Instagram follow a business, they’re not likely to follow your page if all you share on it is shameless self-promotion.

Instead, tailor your Instagram strategy around creating content that tells your brand story, builds a relationship with your audience, and showcases your brand’s voice.

To do this, you should engage in visual storytelling and craft compelling captions.

3. Engage With Your Audience

If you want to increase your audience on Instagram, it’s essential that you engage with them. Building relationships with leads is an essential social and digital marketing skill, and responding to your Instagram followers is an ideal way to do this.

Are you getting comments on your posts? If so, don’t only reply to them, but head over to those people’s profiles and like a few of their posts.

You can also initiate engagement on your posts by asking questions in your captions or even running polls.

4. Use Targeted Hashtags

When it comes to hashtags, #targeted is the way to go.

At first thought, it might seem logical to target bigger hashtags. However, this means that when people do a search on Instagram, your content will probably be lost in a sea of competition.

On the other hand, if you choose to use more targeted hashtags, these have a higher likelihood of being found in search. For instance, say you run an online clothing shop that focuses on bohemian fashion for women. Instead of trying to be found just with terms like #fashion or #style, you could leverage more target hashtags, such as #bohofashion, #bohemianfashion, #bohostyle, etc.

Another top hashtagging tip is creating branded hashtags. These are hashtags that feature your brand’s name, slogan,  or something else that’s specific to it. Besides coming up with branded hashtags, you should also cross-promote them to increase their exposure.

Implement These Steps and Increase Your Instagram Followers

If you want to increase your Instagram followers, be aware that it will take time. However, the sooner you start implementing these steps for growing your audience, the faster you’ll start hitting those follower targets.

In the meantime, why not leverage Instagram advertising? Instagram allows for highly targeted and cost-effective ad campaigns that you can use to supercharge your business.

Need help? We are experts in social media advertising. Click here to get a free audit where we will dive into your analytics to devise a three-month advertising strategy for your team to analyze.

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5 Ways To Tackle Social Media Advertising Like a Boss

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More than half of the planet is expected to use social media this year. That’s over 3.8 billion social media users.

Social media has never been more relevant for businesses, especially in a world impacted by COVID-19.

Is your social media marketing campaign up to par?

Keep reading for 5 tips for tackling social media advertising like a boss.

1. Research and Understand Your Audience

Before you even start posting, you have to take a step back and analyze your target audience and your goals. Then you can come up with a game plan.

Some social media platforms, like Facebook, have built-in tools to help you analyze your audience and control where your marketing efforts are focused. Taking the time to develop a thought out strategy can save you time and money in the long run.

2. Create Engaging and Informative Content

Research shows that social media audiences respond best to visual content. Using eye-catching images and compelling videos in your social media marketing campaign is the best way to capture and keep your audience’s attention.

Social media is an excellent way to build a community around your brand. Your posts should encourage your audience to engage with you by leaving a comment, sharing their experience, or even sharing your content with their own followers.

3. Avoid Being Too “Salesy”

Content should be focused on providing useful information to your audience without asking anything of them in return. Doing this helps foster a positive relationship with your brand.

If your content comes off as an obvious sales ploy, your audience will be turned off.

Focus on creating content that is useful for your target audience and they will want to become lifelong customers. You don’t have to constantly remind them that you want their business.

4. Create a Cohesive Marketing Strategy

One of the hardest, yet most important parts of creating a successful social media advertising campaign is creating a flow across multiple social media channels.

Social media is constantly evolving with new platforms like Tik Tok bringing new challenges for marketers. It can feel like as soon as you’ve mastered one platform, another one is thrown into the mix.

This is one of the biggest reasons businesses consult professional social media advertising agencies. The pros are always up to date on the latest social media trends.

5. Track Your Results and Make Adjustments as Needed

Managing your social media marketing campaign is a continuous process. Many businesses make the mistake of setting up a social media campaign but never evaluating how well it’s working.

There’s always room for improvement, even if that simply means seeing what is working and implementing more of that.

It can be time-consuming to focus continually on social media advertising, but this is the best way to get results. Hiring a professional advertising agency not only gets you better results, but it frees up time to focus on your own business.

Let Us Help You Nail Social Media Advertising Like a Boss

As a business owner or manager, effectively marketing your products or services in the digital age means keeping up with continuously evolving trends. The good news is – you don’t have to figure it out on your own.

Our social media advertising experts can help you develop and run a meaningful and effective social media marketing campaign. Click here to learn more about what we can do for you.

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Types of Online Advertising Your Company Needs to Try

Do you want your brand to reach the corners of the Internet that matter?

With over 30 million business in the USA, you’re going to need all the help you can get. Failing to market your business will only result in it getting lost to irrelevance. It’s a surefire way to make your business go bankrupt.

What’s great is that simple advertisements can generate a lot of buzz and save your business from becoming irrelevant. The only things you need to worry about are the types of online advertising and what they can do for you.

Knowing which type of advertisement your business needs can impact your entire marketing campaign. It can be the difference that decides if you get the oomph you’re looking for or if the campaign fails. Read what’s below to know which type is better for you.

1. Display Marketing

Display advertising is among the easiest and simplest ways to advertise your business. They’re also the cheapest, making them the most popular choice for any business that wants to advertise their services.

These include banner ads, landing page ads, and pop-up ads on different websites. This means that it’s everywhere, and people may not notice them at all. You’ll need to create a good ad to make it engaging enough to get noticed.

A good way to do this is to use engaging visuals and colors in the ad. Certain colors make something stand out, and using them is sure to break the focus of the people browsing the Internet.

2. Search Engine Marketing

Search engine marketing is a type of digital advertising method that focuses on using search engines like Google and Bing to market your website. The goal of this advertising method is to put your business website on top of the search results. This is important because there are 3.5 billion searches on Google per day.

This means that there are at least 3.5 people on the platform at any given time. It means that there’s a high chance that people come across your ads when searching for something relevant.

What’s great about SEM is that it also increases your organic SEO score. This helps your natural organic search rate increase regardless of the topic of search. It’s a great way to appear higher on the SERP.

3. PPC Advertising

If you’re looking for a cost-efficient way to advertise your business, pay-per-click advertising is the best choice. As the name suggests, you only need to pay for each click that your ad gets. This ensures that you get your money’s worth when going for this type of advertisement.

All you need to do is pay for the ads upfront and leave it to generate traffic. It’s a great way to keep spendings low if still starting up as a business. It also helps with your ROI since only interested people will click on your ads to check your website out.

4. Social Media Marketing

If you want your ads to get lots of engagements, consider posting them on social media platforms. Most of the Internet’s population go online to check their social profiles. This means that any advertisement on the platform is sure to get noticed.

Any ad on platforms will appear as promoted posts or sponsored stories. This is to tell people that these are ads and not posts from other people. Other ads will appear on the sides of the platform as paid ads.

What’s great about this advertising method is that it allows you to engage with your audience. Social platforms have comment sections and sharing features to increase engagement. These will help you gain the loyalty of potential customers even before they do business with you.

5. Influencer Marketing

Another way to advertise it to have other people talking about your business. This is what people call influencer marketing, and it helps you extend your reach. This is because you will be hiring people to talk about your business to their own followers.

This makes it important to choose an influencer who knows a lot about your services and field of expertise. Doing this ensures that their audience will also find interest in your business. You wouldn’t want to hire a fashion influencer if your main service revolves around technology, after all.

6. Remarketing

Remarketing is a great way for you to advertise to people who already visited your website. This is an advertising technique that involves using cookie-tracking to become effective.

How it works is the cookie tracker follows anyone who visited your website all over the Internet. It will show more ads about your business as the visitor goes to other websites.

It’s a great way to make people interested in your services again. It makes it a good advertising tactic for services or goods that are repeatable. It’s also a good way to entice more people to go back to your website if they didn’t buy something the first time around.

7. Video Marketing

Videos are among the most engaging media today. This is because people find it more convenient to watch a video than read some text. They don’t want to strain their eyes to know about the service they may or may not find interest in.

The only thing you need to do to succeed in video marketing is to create an engaging intro. Once you get their attention, they’re hooked until the end of the video.

Regarding video length, try keeping your video short. People often click out when they learn that the video is more than five minutes in length. You can use formats like Instagram Reels or Tik Tok videos to deliver a quick message to your consumers.

Know the Different Types of Online Advertising Today

The different types of online advertising each bring an advantage to the table. Know which one works best for you and use it in your marketing campaign! Increase your business’s reach and watch it grow and thrive today.

Do you need help with advertising your company? With everything else you’re doing to keep your business afloat, you may not have time to create a good marketing strategy. Contact us here and we’ll help you in any way we can!

instagram reels

Ti(c)k To(c)k! Is Using Instagram Reels for Marketing Worth Your Time?

Instagram is a staple for social media marketers. The platform has over 1 billion active monthly users, 500 million active daily users. Instagram has recently launched a new feature, Reels.

If Tik Tok is anything to go by Reels might be the next big thing in marketing and advertising. So are Instagram Reels worth your time? Here is our guide to the pro and cons of Instagram Reels for social media marketers.

What Are Instagram Reels

Instagram Reels is very similar to Tik Tok. Users create 15 to 30-second videos set to music that are shared to their Reels, stories, and explore feeds. Instagram Reels videos have the Reels icon in the lower-left corner of the video when you view it. If someone you follow uploads a reel, you’ll see that in your home feed.

If you have a public account you can share Reels to dedicated spaces in exploring, where anyone in the world can view it. When you share Reels with specific hashtags, effects, or songs your reel could appear on dedicated pages. Meaning anyone searching for content like yours will find it.

At first Reels may seem very similar to Instagram stories, but there are some important differences. Stories let you share your entire day, not just those you want to keep on your profile. Reels is more about creating engaging content and offers far more creative tools. And when you share a reel anyone can see it on the explore page, whilst stories only go to your followers.

Benefits of Instagram Reels

When Facebook (who owns Instagram) rolls out new features they give priority to the content using the new feature. Reels creators are reporting higher engagement and reach than on other content, even when using the same content in different functions such as the story.

Reels are easy to create. Video content requires a lot of work, time, money, and production. But the Reels feature is designed to take all the work out of it. Reels are short videos, 15 to 30 seconds and the videos can be created entirely within the app. All the editing and creation tools exist inside Reels and the best part is these tools generate trends.

Unlike stories, your Reels content is permanent. This means you can get much more creative with Reels. You can develop your brand identity, tone, and themes quickly. And because Reels are so quick to create it is easy to batch make content that follows on from one another. And you can repurpose your Reels as stories and feed content.

Instagram Reels Are Perfect For Businesses

Tik Tok has a reputation for being all about dancing videos. And this has flowed over to Reels. And this is not true. Reels offers businesses are a really interesting way of engaging with its customers.

Tutorials, step-by-step videos, tips, and insights for your industry are doing well on both Tik Tok and Reels. For example, if you are a florist, short videos explaining when a man should buy his wife which flowers would be a big hit.

Businesses can also get very creative with Reels trends. When a trend becomes viral everyone starts following suit. This is a creative opportunity for your business to find a way to do that trend unique for your business. Dong this well will leverage the organic reach of the platform.

Reels Or Stories Or IGTV

Ideally, you have the time and resources to be smashing out content across all of Instagram’s platforms. But this isn’t always the case. If you need to choose where to focus your attention you will need to consider which video content platform you want to share on Reels or Stories or Instagram TV.

Reels are easier to share than stories. Unless you are tagged in a story you cannot share that story on your own story. And you can’t share stories to your profile. Reels can be reposted on your own feed and story, and other users can share your Reel to their story or home feed. This allows you to reach a much wider audience much faster.

Reels offer far more visibility because you can apply up to 30 hashtags. Stories are limited to 10 hashtags. When you create a Reel and nail the hashtags you can put your content out in front of so many more viewers, as they will find it in a range of hashtag feeds. And because Reels are permanent the chances of people seeing the content increase significantly.

Because Reels have only just been launched Facebook is not yet monetizing the Reels feed. This means no ads. And while you cannot advertise in the Reels feed, you can use reels to create retargeting audiences.

Reels can be used to create video views custom audiences for retargeting. This is big-time if you use Facebook and Instagram ads as part of your marketing approach. If your audiences are engaging well with your Reels content you can redirect them to move closer to the next step to buying from you.

Cons of Instagram Reels

Whilst early adopters are prioritized by Instagram, your users may not be all that familiar with Reels yet. At present, Reels are not that easy to find. Instagram has recently give Reels its own feed. Here you users can scroll through an explore feed for Reels only. To see Reels of pages they already follow they will have to scroll through their own home feed.

An important downside of Reels currently is that you can’t schedule them. For many marketers that is a key part of their strategy. This can make adding Reels to your strategy difficult and may not yield the returns you are looking for.

People who watch Reels do not read captions. This means you need to spend less time on copy and make sure your call to action or key message is in the audio and text overlay of the video.

Is Instagram Reels Worth Your Time?

As a business owner or marketing professional Instagram Reels has a lot to offer. Especially if you are an early adopter. Reels offers creators a lot more flexibility and reach than stories and IGTV. And the best part is they are easy to make and share. We recommend exploring how you can add Instagram Reels to your marketing strategy. And if you need help we can assist you and deliver an amazing return on your marketing investment.

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How COVID-19 Is Shaping the Future of Influencer Marketing

Almost 200 thousand people have died from COVID-19 in the United States.

Since COVID-19 hit America, there have been lockdowns, people are quarantined in their homes, and some businesses have closed permanently. In fact, more people are figuring out ways to do things safer, especially when it comes to shopping online.

Many businesses are having to change their approach when it comes to making it safer for the customer to shop at their business, particularly when it comes to marketing.

Other businesses are learning how COVID-19 is shaping the future of influencer marketing, changing how people buy things from businesses.

If you want to see how COVID-19 is changing influencer marketing, then this article will have everything for you.

How COVID-19 Hurt Businesses

A lot of businesses have shut down permanently due to COVID-19.

More people are staying inside due to the mandatory quarantine, and businesses were forced to close their doors because they couldn’t afford to stay open. Brick and mortar businesses were especially hurt by not having an online presence.

When businesses did reopen, they were still hurting because people stayed indoors. People were afraid of catching COVID-19.

As businesses still try to recover from COVID-19, it’s important that they remember how to build trust when customers. Influencer marketing can help build this trust with customers. Influencer marketing can help people see the authenticity of a business.

Here’s how influencer marketing will be different after COVID-19.

More Micro-Influencers

While influencers have a larger following on social media, micro-influencers tend to have a stronger relationship with their followers.

If you hire a micro-influencer, your business can benefit from followers who have a strong relationship with these influencers. Your business can benefit from followers who are real and will listen to influencers.

Some influencers, not micro-influencers, will buy fake followers to make it appear that they are more influential than they actually are.

More Transparency

Before COVID-19, social media influencers didn’t need to disclose a brand. They didn’t need to talk about what they were advertising. But now there’s more of a need to be transparent.

Influencers need to be upfront with what they are advertising in order to avoid false advertising. When an influencer is transparent with the consumer, more trust is being built.

Consumers want to know what’s being advertised to them. They want to know what the influencer recommends or what they recommending based on their relationship with certain brands.

More Video

One of the ways influencer marketing will change after COVID-19 is with videos. In fact, more videos will be shown since they have a higher engagement rate.

Videos are a great way to show the safety of a business and what is happening with a business after COVID-19.

More influencers will take advantage of video to talk about safety protocols, entertainment, or something else that will help engage consumers.

Relationships Matter More Than Ever

One of the most important ways influencer marketing will change after COVID-19 is the way relationships are built with consumers.

For example, when COVID-19 is over, people will need to return to businesses or they will go with a business that offers them the most trust. Influencers will have a major impact on what customers will do after COVID-19. They will influence people to buy at certain brands that offer safety and credibility.

That’s why influencers will need to improve their relationship with their followers. Consumers may be hesitant to shop at certain businesses given COVID-19.

One of the ways that influencers can improve their relationship with their followers is being consistent in their engagement as well as being transparent. Consumers want to know who to follow and who’s going to provide the most helpful tips and advice after COVID-19.

How Businesses Can Benefit

Businesses can benefit from influencers after COVID-19 because a lot of influencers will be looking to build a connection with certain brands.

Influencers want to help business brands recover after COVID-19, which is why they are looking to partner with them. However, if a business does hire an influencer, they should make sure that they are original and don’t buy followers.

In addition, when a business does hire an influencer, they can quickly rehabilitate its brand image if it took a hit during COVID-19.

Another benefit for businesses if they hire influencers after COVID-19 is that they can reach their target market. You can have an influencer talk about your business and how you are recovering during COVID-19.

When you have an influencer talk about your business because of the relationship you’ve built with them, it can help create a deeper connection with your target audience. Your ideal customer will understand what happened to your business during COVID-19 because of what the influencer conveyed to them.

Overall, when you have an influencer you partner with and who cares about your business, it can help boost your business because you’ll attract more followers. More people will find your business and understand what you are going through.

Now You Know How COVID-19 Is Shaping the Future of Influencer Marketing

Learning how COVID-19 is shaping the future of influencer marketing is critical to know if you’re an influencer or a business. You need to know what strategies to incorporate and what to do after COVID-19 is over that can give you the best chance at success.

However, the most important thing to remember about how influencer marketing is changing is that there’s more of a focus on relationships. More people want a worthy influencer to trust when it comes to safety and where to buy.

If you want help with your marketing strategy, you can contact us here.

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The Benefits Of Hiring A Portland Advertising Agency

Are you a business owner who wants to take your company to the next level?

Whether you are based in Oregon or across the United States, our Portland advertising agency can help you with your marketing needs.

Businesses across the country are outpacing the rest of the world when it comes to advertising efforts.

In 2016, businesses in the United States spent nearly $191 billion on advertising costs. That’s more than double the next closest country, China, who spent just over $80 billion!

But what are the benefits of hiring a Portland advertising agency like Sprague Media to help you grow your business?

Experience & Expertise

An effective advertising agency has experience and expertise in the industry. They also understand how to tailor a plan of action that works for your business.

Our Portland advertising agency has worked with many companies across the country and our process is results-driven.

For example, our Facebook ad campaign consists of a three-step process that is designed with your bottom line in mind.

Discovery & Research

We make it easy to connect with us to help establish a relationship with your business.

We get a feel for what your goals, priorities, and competitors are in your industry. Once we learn these things, we get to work to help you establish a way to reach those goals.

We do this through extensive research in your industry and by being aware of the trends in your area.

Testing & Implementation

Once we gather the data we need, we test the ads that will work best for your business. We take an in-depth look at how consumers are reacting to these. Once we determine what works and what doesn’t for you, we implement your ad campaign.

Optimization & Scale

But establishing your advertising campaign is just the start. A results-driven process is rooted in monitoring and optimization. Facebook is a valuable advertising tool, but it’s different from the advertising of old. We have the experience to recognize patterns on this social media platform and tweak things where needed.

Develop a Brand

While advertising campaigns are meant to improve your bottom line, an important part of this is developing a brand along the way.

What is developing a strong brand? Let’s use Nike as an example. The popular sports clothing company provides an often studied way of creating a brand recognized across the country (and the world)!

What’s one of the first things that come to mind when you hear the word “Nike” or see its well-known swoosh logo?

It’s probably sports or an active lifestyle. At the very least, people connect the swoosh with Nike.

In a report from the New York Times, research showed that 97% of Americans recognized the swoosh as belonging to Nike.

That’s a powerful tool and gives Nike an advantage over their competitors. But creating a brand with that sort of recognition doesn’t happen over night. It’s part of a successful, sustained marketing campaign.

Our Portland advertising agency understands that creating a powerful brand comes through things like targeted marketing, a strong logo, and creative advertisements. In order to do this, we help you better understand your consumer base and how to tap into it.

Search Engine Optimization (SEO)

If your business has an online presence, search engine optimization (SEO) is arguably the most important aspect of your website.

SEO is a marketing process where your website drives traffic and increases your brand awareness by optimizing your rankings in search engine results.

After all, you can have the best website on the internet but if it can’t be found what good does it do for your business or prospective clients?

But SEO isn’t throwing darts at boards and seeing what sticks.

Our Portland advertising agency is experienced in analyzing keywords and phrases that optimize your web presence online. Through accurate information across your website and other places online, we can help you increase your SEO.

Local SEO

Local SEO is exactly what you might imagine. Developing search engine optimization that is designed to provide your business with the strongest results in your local market.

If your business is targeting local consumers it’s important to understand what they want and to ensure you are one of the top results in your industry.

How important is it?

According to Searchengineland.com, 46% of Google searches are local and 78% of those result in offline purchases!

It’s a staggering statistic that illustrates the significance of local SEO.

But how do we do it?

One of the ways is by ensuring that your landing pages and web presence contain up-to-date information. Consistently accurate information like your office location, store hours and phone number are used by search engine crawlers to help you in this regard.

Being proactive with your web presence across all platforms can be a time-consuming task for your business, but that’s one of the ways we help out!

Not placing enough emphasis on local SEO is what can keep your business from being discovered in your area.

Creating Unique Content

In today’s digital age, offering good content is an important part of a marketing campaign. Especially on the internet, where web surfers want high-quality images, HD video and things of that sort.

Our Portland advertising agency can help you develop unique content in your marketing efforts in an appealing way to your clients.

When it comes to online marketing, an increasingly bigger portion of content is coming in the way of video footage.

According to a study by Cisco, video will make up 80% of the internet’s web traffic by 2019!

You need an advertising agency with a forward-looking view of where things are headed not online but in print media, too.

At Sprague Media, we deliver a creative mix of content for your businesses advertising campaign with an eye towards the future.

Thinking Outside The Box

When you hire a Portland advertising agency to head up your marketing campaign you get the benefit of an outside perspective of your business.

As someone working with your business from the outside, our firm can help you develop new ideas. We will see things from a different angle than you or your employees.

Part of being a strong advertising agency is bringing an unbiased opinion to your client. An advertising agency comes to the table with a fresh set of eyes and ears.

This can help to facilitate the communication process within your business.

With this unique perspective, we can see your product or service in a way you may not have considered. This is a helpful consideration if you are torn between hiring an advertising agency or keeping your marketing efforts in-house.

Grow Your Professional Network

When you hire an experienced Portland advertising agency you can leverage their professional relationships across other industries.

Have a product or service that you think may complement another industry?

Advertising agencies work with companies across a wide range of fields. This is beneficial to you as a business owner because it can help open doors for you.

Save Time & Money

As a business owner, there are a lot of things for you to focus on. This can be one of the most challenging aspects of being an entrepreneur today.

Product development, business expansion, and sales are a few things a business faces.

When you work with our Portland advertising agency, you tell us where you want your business to go. From there, we handle the rest.

We work with you during the process to help you refine your marketing campaign. But our focus on helping your business means you have more time for other tasks.

This way your time is spent interacting with your customers. You also have more time to find better ways to deliver your product.

You’ve also got more time to network with other businesses and create strategic relationships.

Without an experienced advertising agency, you may go through a trial and error period. That won’t get you the results you want and will waste valuable time and money.

There are also relationships that advertising agencies have with ad companies. This can help them receive better pricing than if you tried to do it yourself!

Check out our impressive list of business partners!

Hiring a Portland Advertising Agency

The decision to hire an advertising agency is a big one that can have a lasting impact on your business.

At Sprague Media, we understand that there are a lot of options for your business. With that in mind, we dedicate ourselves to delivering you the best marketing campaign possible.

We use a unique mix of experience and creativity to create a one of a kind campaign with a long-term focus in mind. We make ourselves available to your business to timely address your questions.

A big part of a good marketing campaign is developing a strong message. We will help you do this by learning about what your market wants. Then creating a unique message that resonates with their needs.

Contact us today to learn more about how we can help your business establish an effective advertising campaign!

how to create a facebook business manager account

How to Create a New Facebook Business Manager and Ad Account

Follow these 4 steps to get your Facebook Business Manager ad account up and running.

Setting up Facebook Business Manager and Ad accounts are quick processes that could leave you wanting to smash your computer, if you don’t have proper guidance. We wrote this guide, so you don’t have to experience the same nuanced issues as countless advertisers before you…

Below are the 3 steps that we’re going to cover to leave you with a fully functioning Business Manager and Facebook Ad account:

  1. Create a Facebook Business Manager
  2. Add a Facebook Page to your Business Manager
  3. Add a Facebook Ad Account to your Business Manager

STEP 1: CREATE A FACEBOOK BUSINESS MANAGER

Facebook Business Manager is the hub for managing all of your Facebook assets and campaigns. To create a Facebook business manager, visit business.facebook.com and select Create an Account.

When you’re asked to log in, you will log in under your personal Facebook account. If you don’t have a personal Facebook account you can create one at facebook.com/r.php.

STEP 2: ADD A FACEBOOK PAGE TO YOUR BUSINESS MANAGER

When creating a Business Manager, it will prompt you to Add or Create a Page. Your page will be the face of your business on Facebook. You can use your page to share organic posts and will also need one to create paid ads.

If you’re not prompted to create or add a Page during the setup process, follow these steps:

  1. Click the Gear Icon to navigate to Business Manager Settings
  2. Under the Accounts dropdown select Pages
  3. Click +Add and select Add a Page or Create a New Page

STEP 3: ADD A FACEBOOK AD ACCOUNT TO YOUR BUSINESS MANAGER

Now that your page is set up, you’ll be able to create an ad account. The process is similar to creating a page:

  1. Click the Gear Icon to navigate to Business Manager Settings
  2. Under the Accounts dropdown select Ad Accounts
  3. Click +Add and select Add a Page or Create a New Page

Congrats, you have now set up a Business Manager, Facebook Page, and Ad Account for your business. You’re now ready to start bringing in new customers!

Looking to start advertising with Sprague Media? Follow the setup and account linking process we’ll send you. If you have any questions about how to set up your account, don’t hesitate to reach out to [email here]. We’re here to help!

how to drive ecommerce sales using facebook ads

How to Drive eCommerce Sales Using Facebook Ads

ECOMMERCE SALES MADE AMAZON WHAT IT IS TODAY

The reason?

No, it’s not technology…

Buyer’s habits have changed to a point of no return.

More and more people avoid hours stuck in traffic, long lines at the supermarket or retail store, and all the not-so-fun aspects of the usual buying experience.

Who can blame them?

According to Statista, in 2021 over 2.14 billion people worldwide are expected to buy goods and services online.

Facebook and Instagram know it well.

Long gone are the days where being noticed on Facebook was “free”.

It’s never been, really.

Posting might be free, but what about the time dedicated to build an effective Facebook strategy? And the time to create those posts, share, comment, testing, analyzing…?

But that’s a topic for another day.

Facebook’s pay-to-play policy is more alive than ever, and the businesses making it BIG are leveraging the potential of Facebook and Instagram ads to promote their products and drive more sales than ever.

Research has shown that social media drives purchasing decisions.

An e-store that sells your products 24/7 sounds exciting.

In fact, it is!

…until time goes by without the amount of sales you’d like to see – if any at all.

You’re eCommerce store alone won’t do the trick.

And unless you’re willing to wait months, or YEARS, to see cash-flow, organic social media posts won’t do it either.

How much longer will you wait to drive sales to your eCommerce business with Facebook and Instagram?

If you’re ready to stop treating your website as a physical store -and losing lots of money in the process! – keep reading…

We are recognized as a top E-Commerce Design & Development Company on DesignRush

How to drive eCommerce sales using Facebook Ads

STRATEGIC SEGMENTATION

Making the most out of Facebook and Instagram advertising goes beyond just using the Business Manager.

The use of a specific tools alone is far from guaranteeing optimal results in your campaign.

A strategic segmentation is what creates the magic.

In a few words, it means know your audience.

Who are most in need with that you offer?

  • What are they looking for?

  • What are they interested in?

  • What’s keeping them up at night?

Attractive copy and graphics can bring eager people to go to your website and buy what you offer, if they see your ad at all…

To put your irresistible offer in front of those willing – and ready – to buy, here’s some aspects to consider in your existing, or future, Facebook ads campaigns:

Location

Do you own a local business, but sometimes get likes and engagement from people overseas?

Whether it’s a retail store, a restaurant, a legal office, targeting people located in your city, and surrounding area increases your chances of getting engagement and business from people across the street!

Take advantage of any events happening locally, like fairs, trade shows, conferences, concerts, and more, that your target audience might be interested in.

If you’ll be there, tell them!

If there’s a raffle or other promotion they can be part of, let them know through Facebook ads.

Your campaign can be even more effective if combined with related organic posts and offline actions like sponsorships and collaborations with other participants.

Contextual messages can also increase exposure and engagement from an audience located in a specific neighborhood, city or county.

For example: if it’s cold or rainy, invite them to buy raincoats and jackets on your online store.

This is something global business don’t have.

Use it to connect with the locals.

Facebook improves campaign segmentation allowing you to target people within a custom mile radius (min. 1-mile).

You can even type your address and people living, working, or visiting that area will be able to see your ad.

Targeting high-end potential customers?

Use your knowledge of a certain area or city, and specify neighborhoods or sectors they visit frequently.

Which places would they like to visit in the city?

Think about restaurants, hotels, spas, and more.

See more information about Facebook location targeting here.

Behavior

Facebook has more information about us than we think.

If we like to go out a lot, if we travel often, even if we’re likely to move soon… gold for any advertiser.

Depending on the goals you have for a specific campaign, you can target people that have liked your page, interacted with your e-store, or a product landing page in the last 30, 60, or 90 days.

Especially those that visited the check out page but didn’t complete the purchase.

Have you ever seen Amazon or Ebay ads “following” you throughout your Facebook newsfeed or the through random web banners?

And what about those that purchased at least one of your products lately?

Cross-sell and up-sell can bring more cash to your business.

If they bought a jacket, maybe they need also a sweater, a hat, a pair of boots?

Or, instead, you prefer to give a first-purchase discount to those that just found you on Google or Bing?

Thanks to behavioral targeting, the possibilities to attract more buyers and reinforce the relationship with them after purchase are huge.

Interests

Knowing your target audience means knowing the topics they’re most interested in:

  • Are you trying to attract fashionable women or men?

  • Interested in luxury goods and traveling frequently?

  • Do you target family-oriented millennials learning about marriage and parenting?

Facebook offers a wide and always growing variety of interests to choose from.

They know which posts we engage with most, which links we’re likely to click on, and products we’ll have a tough time saying no to.

No matter what kind of products you sell, Facebook has interests to choose from.

Make sure you know your audience enough to pick wisely in order to optimize your budget use.

Timing

Besides behavior and interests, another aspect you want to consider in any Facebook ads campaign is timing.

Any holidays coming up?

Christmas, Mother’s and Father’s Day, St. Valentine’s, Thanksgiving and more are high season for retail stores.

Hell! GO CRAZY – here’s an awesome resource showing every holiday (yes… there’s one just about every day!)

Whether they sell offline or online, people are busy trying to find the perfect gift.

Give them a hand.

According to Google, 61% of shoppers are open to buying from new retailers during holiday season.

So if reaching a new audience and attracting more customers is among your plans, you better create Facebook ads campaigns that reach those people.

And what about those non-official, fun holidays, like National Dog Day, Black Cat Day, Siblings Day, Workaholic Day or even Plan a Solo Vacation Day?

Make sure to include those days in your content marketing strategy, and plan Facebook ads campaigns accordingly.

More than one dog or black cat owner, sibling and workaholic in need of a vacation will be grateful!

How can you tackle the “low seasons“?

There are birthdays and anniversaries throughout the year, so new product launches, promotions and discounts will be welcomed.

Life Events

Big life changes require investments, so here’s another powerful way to attract new customers to your online store.

You can target engaged people, recently married, parents of young children, even their friends!

They have a lot of things to think about, so if they need ideas for gifts, children toys and other supplies, or a new home, they keep your business in mind to fulfill their needs.

VIDEO

Go to your Facebook feed right now.

What do you see?

Besides family and friends publications, it’ll be loaded with videos from mainstream media and blogs.

Coincidence?

Far from it.

It’s known that in the last years, Facebook has reduced dramatically the reach of organic posts, but with videos the story is different – especially videos uploaded to the platform.

Since Facebook treats YouTube videos as any other link, Facebook native videos have up to 86% higher reach.

That’s not all: another study found that Facebook videos got 477% more shares and 530% more comments!

It’s not hard to tell why Facebook awards their native content.

That being said, what are you waiting for to leverage video in your content marketing and Facebook paid campaigns?

One must is using video to inspire your audience.

60% of shoppers say they have made buying decisions after getting ideas and inspiration from online videos.

Here’s more to understand how videos perform on Facebook.

STORIES

Although stories are a recent addition to Facebook and Instagram experience, they’re quickly getting their share in users’ preferences.

As of June 2018, 400 billion users watched Instagram stories on a daily basis.

That’s not all: According to Ad Espresso, story Ads increase ad recall, purchase intent, message association and, of course, CTR.

These statistic are based on Instagram, so in the Facebook Ads Manager you can set up your campaign to include Instagram Stories into the mix.

And get ready for more branding, engagement, and sales.

OPTIMIZED LANDING PAGES

Ok, your Facebook Ads campaigns are properly segmented, you’re using videos and stories to connect with your target audience, and there are clicks.

Lots of them if you’re doing things right.

But not as many conversions.

People visit your store and product pages, but they don’t buy.

Some of those reasons might be out of your control – limited budget, personal taste, etcetera – but there are things you can do to improve customer’s buying experience.

Like an optimized landing page.

  • Is it easy for the customer to find what she’s looking for?

  • Titles, subtitles, descriptions and product specs are easy to read and understand?

  • Do the pics reflect the quality of your products or, instead, they look pixelated and unprofessional?

  • Are Call to Actions (CTA) easy to see?

  • Is the pricing and shipping information clear?

Remember, you’re trying to earn their trust so they feel confident enough to buy.

If your website doesn’t look professional, they’ll just come back to the search results and click on the next link.

And all the hard work put into your campaigns will be lost.

To prevent that, make sure you invite the right people to the party (Facebook ads), and once they say yes, they find a clean and enjoyable environment to connect with you.

Through email marketing and lead nurturing, you can keep the conversation going.

Emails in their birthdays, abandoned carts automated sequences, or when they have over 6 months without buying another product, all these are opportunities to keep on their radar and raise their interest in what you offer.

RETARGETING CAMPAIGNS

In a traditional store, if a customer left without buying, the sale was lost – forever?

Most likely.

That’s not the case with eCommerce, and with Facebook as your ally how many more buyers would return to your website to complete the purchase?

Some came, saw and bought.

Others might come, see and leave.

But you can bring them back with retargeting campaigns.

You might remember being “followed” around the world wide web with products you checked recently, but didn’t buy.

Between the interest and the buying process, life can get in the way.

Here’s a shocking number: 72% of buyers tend to abandon their shopping carts without completing the purchase.

Image how much more cash would a retargeting campaign bring to your business.

According to Neil Patel, through retargeting campaigns you can remind someone who visited a specific product page, promote cross-sells and upsells, promote discounts as incentive to complete the purchase, related product categories, and show ads to people when they’re on a mobile device.

With retargeting, you add another touchpoint in the relationship so you’re bringing those people from the top (cold audience) to the bottom (hot lead) of your sales funnel.

Reminders, special promotions and content that offers additional value can help them to come back when they’re ready.

With internet and reviews, customers take their time to research before buying new products online. Especially high value products.

So as an eCommerce owner, ensure you reach them and provide the information needed to gain their trust and encourage them to buy.

how to create a chatbot that doesnt suck

How to Create a Chatbot That Doesn’t Suck

Chatbots are the latest craze.

But there is a steep learning curve that only programmers are familiar with.

So then, how would you go about making one for your business?

You may or may not have experienced a chatbot yet (keyword…yet!!).

Wait until marketers really figure them out!  You’ll be completely inundated with robots in your near future.

…anyways. Enough about the future and Skynet.

Chatbots!!

They are pretty friggin baller.

There are many different uses for Chatbots.

In fact, if you want to test out a couple, check these out:

Here’s a little gem for you…. It’s a collection of bots built by some of the biggest brands just to show you there is no end to how creative you can be.

This is a GIANT opportunity for you to get a leg up on the competition…

…but how do you create one?

Chatbots for Business

To put this into perspective (for those who are unfamiliar), you have an email list right?

Think about email.

Email lists.

Email marketing.

The Whole shebang!

Now. Imagine you live in a world where you KNOW your message will land safely in your target’s inbox AND you know they’ll see it.

Wouldn’t that be amazing?

I know some of you would give up a kidney for that!!

On top of all that, imagine it lands safely in their inbox and they see it…

…next, let’s say you are in the lead generation business, you need consistent leads to survive.

You know how much time and energy it takes not only taking that new lead and pre-qualifying it, but also following up (time, and time again), to REALLY qualify them. To make sure they are exactly what you are looking for.

What if I told you, you can ALSO do this with a laser-focused chatbot?

I know… you’re skeptical… And that’s to be expected.

How Influencer Press Made $10k off one client with a simple Chatbot

Here is an example of a chatbot that works amazingly and continues to run solid…

Founder of Influencer Press, Ulyses Osuna, created a baller chatbot that brought him in over $10,000!!

Ulyses found that he could cut out so much unneeded time and energy trying to qualify clients by simply having a bot created that did this for him.

  • He knew his buyers.

  • He understood how to qualify them.

  • And most important of all, he created it in such a way, that it gave the feel of an actual conversation!!

Check Ulyses’ bot & get the Case Study

Click the Button above and type “Get Started” in messenger.

Okay, Sam… that’s cool and all… but how the hell do I put something like this together?

Glad you asked ?!

As everything goes in the world of business and, especially, in the world of marketing we must first know who our target audience is… AND REALLY KNOW THEM.

Know Who The Hell You Are Targeting!!

What kind of weirdos are they??

Creating a Buyer Persona is step one.

Ever heard the term, “Back to the drawing board”?

This is the epitome of that sentence in regards to business.

If you don’t know who your customers are, how the hell are you going to get your message in front of them? How are you going to solve their problems?

And don’t be “That” guy who says, “Oh, well I know who it is I’m targeting”…

…take the damn time and actually do the exercise (you can thank me later).

There are a few different templates you can use, from some very reputable sources:

Our persona worksheet has been created by us, specifically for the work we do on Facebook for our clients… SO it looks a little different but may be exactly what you need.

The premise for creating these personas is to not only understand who it is you are targeting but what message and offer to put in front of them, that they will actually NEED.

Knowing their pain points can help you speak their language and hook them with the benefits of the solution you are offering!

Figuring Out The Solution

To find the perfect solution to a problem, you must first – KNOW THE PROBLEM!!

You KNOW your audience. Now you must KNOW their problems.

There are many technics for figuring this out…

In fact, you may already have the solution, but if you don’t – here is a simple technique to figure this out.

You just went through the whole process of figuring out your audience (assuming you did this), so now think back to your audience… Your buyer’s persona.

Bust out a pen and paper (or type your ass off) and put yourself in their shoes.

Think about every aspect of their day…

Do they have trouble waking up in the morning? Fixing breakfast for their kids before screeching off to work?

Do they have a problem with eating healthy? Or even getting the right amount of time to consume a meal?

Does their car malfunction a lot? Do they have a car or have to take the bus? What is their mode of transportation?

At work, do they get bombarded with calls all day from telemarketers, vendors, clients, etc, who all want something from them?

Do they have trouble getting home on time, picking the kids up from school, or making a decent dinner?

Are you getting the gist of this?

Now…

…go through your list and start crossing off everything you cannot help with.

For instance, if you sell supplements, you may have to focus on the aspects of their life that involve eating or feeding their children.

If you sell software B2B, then focus on the problems they go through while at the office and what red-tape they have to run through to get anything done!

And if for whatever reason you get lost in this exercise, call one of your previous clients (preferably one of the ones you liked working with) and ask them what it was that made them choose you.

Or you can even link up with SurveyMonkey and create a survey to go out to your past clients.

You really don’t need that many people to survey, as long as you ask the right questions. And with SurveyMonkey, their Basic plan gives you 100 free responses (surveys).

Any way you slice it, you NEED to know how you will be helping them AND what is in it for them, because at the end of the day this is all they care about.

And oddly enough, sometimes that means you are going to need to talk to your customers directly (…I know, contrary to what I am talking about right?).

Of course, that also means they can lead to awesome relationships…

This is a major reason why you’ll want to choose the right software to help stay connected to the user.

Pick The Right Software

There are many different chatbot builders out there.

It’s important to understand them and know which one is right for you

Now, there are many different kinds and versions of chatbot’s out there.

Here’s are five to choose from:

  1. ManyChat
  2. Chatfuel
  3. API.ai
  4. Botsify
  5. MobileMonkey (One of my favorites, specifically for Marketers, created by Larry Kim)

However, we want to focus on the two popular ones right not…

ManyChat and ChatFuel.

Why these two?

For a few reasons, but all-in-all you want a company that not only understands what the user wants (and have a decent UI) but also have growth enough, to change with the times and upgrade its program as we roll into the next few years.

Now I am not going to break down the difference between these two programs.

That’s a conversation for another time.

If you want an in-depth analysis, check out Dana Gran’s blog post, ManyChat vs Chatfuel on ThinkTuitive.

 

I say, test them both out… Play with them a little bit and see which one you like best.

Next, you need to know your target market’s buying process and where your bot will fit into this process.

Where Will Your Chatbot Fit In?

Are you planning on using it in the beginning of your funnel? The end? Everything in between?

Its placement in the buying process is crucial.

If you send freezing cold traffic to your bot, and you are trying to get them to buy a product, the likely hood they will convert is very low.

Don’t misread that sentence, you CAN send cold traffic to your bot, but if you do your (for lack of a better word) “Chatbot-Funnel” needs to be about building trust and authority.

Let’s go back to the basics real quick…

Here is what a funnel looks like:

  • ⬇️ Visitors – Cold traffic

  • ⬇️ Lead – Optin or sign up

  • ⬇️ MQL – Marketing qualified lead

  • ⬇️ SQL – Sales qualified lead

  • ★ Opportunity – Perfect client / customer

  • Client – Closed the deal

It’s fine if you have other channels operating at different stages, but when creating your chatbot, you must have a strategy for implementation.

You can create a bot for any and every part of your funnel / the buying process once you know where your audience will be coming from.

If they come from a blog post, test sending them to a bot that opts them into receiving a lead magnet (lead).

Have an opportunity ready to buy?

Send them through a bot that allows them to purchase (…yes, you can add payment integrations to your bot!!).

If you offer a service and want to know more about your prospect, run them through a qualifying sequence.

At the time of writing this, the most successful chatbots I’ve seen have been Lead to Opportunity (and even some client) bots.

However, in order to make this successful you’ll want to have your qualifying questions and answers prepared.

Qualifying Questions & Answers

If you have spent enough time with clients (either on the phone or in person) you should have an idea of the questions they ask, the objections they have, and how to answer them.

If not, have a detailed conversation with your sales and marketing team because this is VERY important…

…hell, there should be NO reason you don’t know this!!

Let’s use mortgages as an example (Why? Well… just because I have a background in Finance).

The application process is the most important process.

It runs everything you do from start to finish.

This process can also take your sales team away from what they are good at… Selling!!

So to help automate this process, let’s send them through some automation.

Now, I am not going to build out the whole process for you, but let’s look at the basics of what we need:

  • Name, Address, Phone #, SSN ( ⬅️ test this one)

  • Income

  • Debts

  • Goals

  • Any sort of craziness that WILL pop up when you are ready to close ?!!

If all these questions were answered, it would be like a salesman’s wet dream!

Here is a peek at one of Avaamo’s bots.

Are you beginning to visualize the whole picture?

You want to give users the opportunity to complete as much of this process as possible before moving them to the next stage in your sales process.

Once you have completed what the questions that you want answers too, put yourself in your buyer’s shoes.

What answers might they give you?

What if they don’t know?

Over time you’ll be able to optimize your bot better but for now, consider every option they might give you.

This is where understanding those objections and concerns come into play.

If we know that when we ask a specific question we normally get X answer, but sometimes they’ll say Y or Z.

We want to be able to predict the responses and be prepared.

The last thing you’ll want is to have to follow up with everyone because there is a hole in your bot…

…of course, it’s the nature of this particular beast when building out your bot.

Building a Chatbot

Now that you have the concept in place for what your goals are and how it’s going to work, let’s start building.

Once again we are stepping into the shoes of the buyer.

Treat this as if you were texting them.

Think of it like this…

Not only do you want to ask the right question, get the right answer, but you also want to make the user experience seamless.

As if they were having an actual CHAT with someone.

What does this mean?

Here are 9 rules I like to follow:

  1. Be concise
  2. Don’t be afraid to use texting lingo (lol, ppl, btw)
  3. Use emoji’s ? ? ?, but not all over the place… Rule of thumb: use them as a way to highlight specific actions.
  4. Use Gif’s
  5. Make it easy to read… Think minimalism. Keep the # of characters as limited as possible and try to break up huge paragraphs.
  6. Don’t use jargon… Speak like they would (you are trying to connect here folks!!).
  7. Use show “typing” in between messages… It gives the feel to the user, that someone is speaking directly to them.
  8. Let them know they are talking to a chatbot (give it a name to make it seem more human… damn robots!)
  9. Give them an option to talk to a human… they may get stuck OR they just may be anti-bot. In which case, you don’t want to lose them.

It’s all in the details.

You’re wanting your prospect to feel a connection with you, even before you actually connect with them (crazy right?).

This means your sequences and setup must be top notch!!

But don’t stress when you don’t get it right the first time around.

It takes time to really optimize a bot, especially for middle-stage sales & marketing processes…

…hopefully you have some friends, co-workers, or even your best clients help you test out your chatbot.

MAKE USE OF AUTOMATION

Setup automation, autoreplies, and rules that make sense.

Here is an example of one I created for an advertisement running where the person must type, “Get Started” in the comments section.

I am sure you’ve seen these around a few times (test them out!).

Remember this is about automation…

So as much as you would love to have a bot just ready to go, we have to give it all the necessary tools and resources to succeed.

We are telling the bot what to say and how to say it.

Test, Test, Test, Optimize

Bots finished, but we still need to take care of all the bugs and make sure it’s running properly.

As previously mentioned…

Reach out to your colleagues, employees, marketing & sales teams, anyone with a pulse who understands what you are trying to accomplish.

Have them go through it with a fine tooth comb.

Go through every nook and cranny.

Have them ask off the wall questions and see how your bot responds.

Now fix ALL these bugs.

Once you do that, reach out to your best clients.

Ask them to do you a favor.

Send them the link and have them do the same thing.

I promise you it will be painful.

It may even take you a while to patch every tear and plug every hole, but after it’s completed it’s time to start rocking & rollin!!

Oh, and be sure to start utilizing the “Send to Messenger” plugins on your site… it’s almost like asking them to subscribe to your blog, but a whole hell of a lot easier.

Here’s a link to the developers Facebook Messenger platform, in case you want to build it out yourself (…nerds!!)

Time to Rock & Roll

None of this was meant to be easy.

However, after some time playing around with it, you’ll understand why it’s important to have the right software, the right goals, and the right support behind you.

Bots are still so relatively new that there is nothing else out there like it.

how facebook dating ads ban can make you rich

How Facebooks Dating Ads Ban Can Make You Rich

Jan of 2014 was the beginning of a rough Q1 for those in the dating space.

Facebook decided it was in their best interest, and in the best interest of its users, to ban dating & matchmaking companies from being able to advertise on their platform.

If you’ve ever seen the ads, you can understand why the ban had to happen (cleavage, boobs, and the oh so seductive face!).

The ads were hurting the user experience… Plain and simple.

What Facebook Wants Dating Advertisers to use…

What advertisers were actually using…

All advertisers were thinking about a high click-through rate and it was pretty much a race to see who could get the most scandalous ads through.

In fact, dating ads were being reported 3x more than any other niche!!

The average “dating” ad wouldn’t even send users to sites relevant to dating anyway. The majority of them were XXX sites and sex related sites.

Here’s what Facebook said about the ban:

“Making sure ads are relevant and high quality is a top priority for us, so we updated our policy a few months ago to require manual review for ads for online dating services. We got a lot of negative feedback from people about many of these ads, and in some cases, they violated various policies. To keep the quality of ads on Facebook high, we are only allowing ads for dating sites to appear on Facebook from advertisers who have Facebook account representatives. This ensures the manual review and counsel – to show the best ads possible – is in place.”

Facebook Representative

For the average Facebook user who was sick of seeing annoying ads, this was great news.

But for legit dating and matchmaking businesses, this was a game changer…

…an end to so much access.

Believe it or not, this was a blessing in disguise for those who took advantage of the circumstances.

I mean think about it…

99% of your competition is gone!!

And the 1% left have are so fat, dumb and lazy now, you should be able to blow them out of the water.

Anyone with a hot dating campaign should be excited. Dating is one of the most competitive niches being advertised on Facebook and all of your competition has been dismantled.

No, you don’t need a Cloaker!  That’s not what I am talking about.

There are a few different strategies you can use to start running some awesome campaigns.

The first strategy is the most obvious…

…ask Facebook for permission.

Here how to apply to advertise on Facebook as a dating partner:

You can submit a request to become a Dating Partner through this link.

Once you have submitted this request you should hear back from the Policy Team within 30 days. They will reach back out to you directly through your support inbox.

This link will provide you with the steps on how to locate this inbox.

– Facebook Advertising Team

Angles

Another strategy is to start working different angles.

Really break down your niche, your audience.

Hell, if you’re a matchmaker you should already know who your target audience is, to the core!

Sit down with a pad of paper (white stuff you can write on) and start brainstorming.

Begin writing down every problem your target market has from the time they wake up in the morning to the time they lay their head on their pillow at night.

Go even further than that too!

What keeps them up at night?

Do they have kids? Do they have trouble getting the kids to school on time?

Are they ambitious? Do they want to look good in front of their boss?

Are they fitness crazy? Do they need to find time to workout during the workday?

Do you see what I am saying? We are trying to find other problems we can help solve.

The reason I am having you go through every single minute of their day is so that you’ll really nail down what it is to be this person.

We want you to be in their head.

You want to know their pains and pleasures.

This is how we find other angles.  And when it’s time to start advertising we want to focus on those emotions.

People buy based on emotions and they justify it with logic.

Don’t say things like, “Are you single?” “Need a date?“… This is the quickest way to become persona non grata in Facebook’s eyes.

Find things that would relate to someone who is looking for a date or looking for a partner without flat out saying it.

You can’t be lazy and just show cleavage. Won’t work.

There are plenty of other things that have been proven to get men or women to click. Get creative.

What’s your next best bet?

Influencer Marketing.

Go back to knowing your audience.

Who do they follow?

Look into those influencers your audience trusts.

Reach out to those people and negotiate a deal.

Most influencers love a chance to make some money, ESPECIALLY, if it’s relevant to their audience, they should really have no reason to turn you down.

Alright, so we’ve reached the last possible option. And that is…

Find another channel to advertise on.

You know everything about your audience now right?

So where do they spend their time online? What channels do they spend a lot of time on?

Is it Facebook, Instagram, Reddit, some random blog somewhere? These are important facts to know and understand.

Find these locations and either look into their advertising platforms OR reach out to the site owners.

Like influencers, the majority of sites have real estate prepared for advertising.

If you can, find a media kit located on their site. If not, run their site through SEMrush.com and look into their stats.

Then negotiate a decent rate.

There are 100s of other traffic sources out there that will be happy to take your money.

They allow you to advertise freely.

They’ll send gifts to your home to thank you for your patronage. That’s the kind of situation to look for when seeking out a traffic source now.

Checklist for new traffic sources:

  • They have lots of traffic

  • They want money

  • You get an intelligent rep who can help you

  • If the source doesn’t fit these criteria, don’t use them

So. Reach out to Facebook directly and apply to become an advertiser.

If that doesn’t work, run campaigns with different angles in which somewhere in your funnel prospects will be introduced to a dating offer.

If you’re still not profitable, look into influencer marketing and reach out to those people your audience trusts and follow.

All else fails, find other traffic sources to get your message to appear on.

I’d love to hear your opinion on the matter? Should the process to become a Facebook dating & advertising partner be so difficult?

facebook ads vs boosted posts

Facebook Ads vs Boosted Posts: Here’s What You Need To Know

Ah, Facebook.

That lovely online space in which the public spends too much of their free time.

Which is great news for your business, and for its marketing goals.

Social media has become an important outlet for businesses to connect with their customers, both current and prospective.

Having a social media presence ensures your business is able to reach a wider audience.

And it’s a terrific way to interact with the public, too. Which, in turn, is also beneficial for reputation management and customer retention.

In fact, having your business on social media is now standard practice.

While it’s encouraged that your business utilizes all available social media channels, such as:

And it reigns supreme with a borderline monopoly, actually.

With over a billion daily active users, Facebook is one of the best social media channels for spreading your message to wide, yet targeted audience.

But, that’s no secret, as Facebook will be sure to tell you.

After all, it’s as much an advertising agency as it is a social network.

So how do you make the most of the money you’re spending advertising with Facebook?

In this post, we’re set to tackle the topic of Facebook Ads vs Boosted Posts.

Each is effective in their own right, but there are some differences.

So which one is right for you?

Facebook Ads vs Boosted Posts

Advertising with Facebook Business is now common practice.

If your business isn’t already advertising with Facebook, you are missing out on huge advertising potential. So, if you haven’t already, create your Facebook business page. Now!

But for those of you who have already set up a business page, advertising with Facebook can be frustrating, huh?

With so many different options available, like Facebook Ads vs Boosted Posts, for example, it’s sometimes difficult knowing where to begin. Or what the best methods are.

And the argument of Facebook Ads vs Boosted Posts isn’t so cut and dry either. That’s why we’re here to help break down what you need to know to get the most from your Facebook advertising campaign.

Let’s begin by examining the differences inherent to the argument of Facebook Ads vs Boosted Posts and see which one comes out on top.

But be careful, the answer probably isn’t what you think.

FACEBOOK ADS

In regards to Facebook Ads vs Boosted Posts, Facebook Ads are definitely the more complicated of the two.

Facebook Ads has, by far, the greater number of options available to advertisers.

As such, before embarking on the Facebook Ad[venture] your marketing team should have a clearly defined goal it’s shooting for. But, more on that later on.

Facebook Ads offers services which cater to increasing likes, directing traffic to your website, encouraging the install of apps, responses to events, offers a claim buttons, and… video views, and… honestly, the list just keeps on going.

When it comes to Facebook Ads vs Boosted Posts, though, Ads allows for greater accuracy when targeting your audience.

Facebook Ads appear in the user’s news feed while they’re scrolling. Although users aren’t guaranteed to click on the ad, you can ensure that the right groups of people will at the very least scroll past it.

Facebook Ads allows you to choose your advanced targeting options. These options include demographic information such as age, gender, and location.

The system takes it a step further and allows you to customize the target audience based on hobbies and interests, too.

The sky is the limit with this option. As such, take your time when developing your Facebook Ads campaign to score more direct hits with your ad spend.

BOOSTED POSTS

Now that we’ve got the more technical and confusing Facebook Ads out of the way, let’s move on to the more basic option – Boosted Posts.

Boosted Posts will also appear in the user’s news feed. Because they are “boosted,” these posts will appear higher up in the content provided by their news feed.

An important note regarding the Facebook Ads vs Boosted Posts debate is that Boosted Posts will be visible to your target audience until the allotted budget is met, making it a cost-effective way to get more exposure for a particular post.

Facebook offers the option to boost items such as statuses, photos, and videos. These posts can also appear on Instagram.

Without boosting a post, a particular piece of content may only be visible to a very small portion of your target audience.

Because Boosted Posts are somewhat limited in their reach when compared to Facebook Ads, they are generally best suited for promoting high-quality pieces of content with the goal of improving audience engagement.

Facebook Marketing Goals

In regards to the debate over Facebook Ads vs Boosted Posts, one isn’t necessarily better than the other.

The key to maximizing the benefits of whatever format you choose should first come with an evaluation of your team’s marketing goals.

Is your business trying to sell more of your products and/or services? Is your marketing team working to build brand awareness? Or are you focusing on narrowing the scope of your local targeted campaigns to a fine point?

Whatever the case may be, it’s important you begin your Facebook advertising campaigns with clearly defined goals.

Having set goals will help develop a more coherent strategy, which will lend itself to answer the debate over Facebook Ads vs Boosted Posts once and for all.

If you’re trying to build your social media following by sharing great content, a strategically boosted post might be your best bet.

On the other hand, if you’re trying to zero in on new customers and a specific demographic, Facebook Ads might prove to be the better option.

Whatever the case, don’t be afraid to take a step back and allow for a methodical approach before throwing money at Facebook.

Facebook offers a suite of analytic tools for advertisers. These metrics offer invaluable insights into what advertising campaigns have worked and which ones haven’t.

Even Facebook is well aware of the Facebook Ads vs Boosted Posts battle. Use these tools to evaluate your campaigns so they may be adjusted for greater success.

Facebook Ad Formats

The Facebook Ads vs Boosted Posts argument doesn’t end with just the two, either.

Facebook offers a wide range of advertising formats to choose from, depending on your marketing goals.

Based on the results your marketing strategy is looking to achieve, some ad formats might be better suited to your campaign than others.

Possible Facebook ad objectives include lead generation, local awareness, page post engagement, store visits, brand awareness, app installs, and… the list keeps on going (again).

In addition to the various objectives, there are different options for displaying your ads on mobile devices, desktop computers, Instagram, audience network, and the right-hand column.

As you may have guessed, the contest of Facebook Ads vs Boosted Posts is only the tip of the iceberg.

This is why your marketing strategy should be cohesive and well-planned prior to diving into the details.

With so many options to choose from, having a well-developed marketing plan (and clearly defined goals) is crucial to the success of your ad spend campaigns.

Engaging Your Audience

Your audience doesn’t care about your Facebook Ads vs Boosted Posts dilemma.

Your job as a marketer is to make them want to care about what you post, or at least enough to get a click or a response to your call to action (yes, that’s available as an advertising option, too).

Remember, a Boosted Post might be better suited for your needs if you’re trying to promote a high-quality piece of content whose goal is to engage your audience.

Using a Facebook Ad on such a post might not be the most effective way to spend your advertising budget.

Further, using the Boosted Post feature is a cost-effective way to increase traffic and visibility of a single post. Once the allotted budget is used up, the post will start appearing in user’s newsfeed just as any other post would.

Targeting and Customization

What your audience does care about, on the other hand, is not getting spammed.

Both Facebook Ads and Boosted Posts will appear as sponsored content to the viewers.

This is where the importance of targeting and customizing your audience comes into play.

Rather than setting your criteria to encompass a large swath of your audience, try to narrow down your targets as much as possible.

Facebook Ads offers an entire array of tools and options to help you do just that.

Again, the importance of having a comprehensive marketing strategy is paramount. Do the research (and don’t forget to use Facebook’s analytics!) to ensure your money is placing your ad in front of the right people.

Which Is Right For Your Business?

Now that we’ve helped shed light on the Facebook Ads vs Boosted Posts debate, where do you go from here?

Well, you put your hard work and methodically researched marketing strategy to work!

Facebook is a terrific way to build and engage with your audience, as well as gain local exposure.

If you’re still not sure how to proceed, we can help! Contact us today to set up a strategy session with your neighborhood Facebook Advertising Scientists.

understanding the paid social media impact on your business

Understanding The Paid Social Media Impact on Your Business

Using social media originally seemed like a gift from God for cash-strapped marketers. Here was a way to generate leads and reach new customers, all by posting content free of charge on platforms like Facebook and Twitter.

Simply having a profile was an easy way to make a social media impact in your industry.

Yet organic reach has plummeted as the platforms have become more popular. In March 2015, Facebook’s organic reach was a pitiful 2.6%.

Algorithms are weighted in favor of updates from friends and family. Unless you’re willing to buy exposure.

To get the kind of reach we saw in the early days, you need to pay for ads. While you might want to continue with your old organic tactics, it’s worth considering the social media impact of paid strategies.

Thriller author Adam Croft ditched the usual free social media strategies favored by writers. By leveraging Facebook ads, he earned around $1.4m in 2016 alone.

Now we’re not talking about paying for social media traffic. Buying likes or followers won’t help your business.

You need genuine interaction and engaged buyers. Not fake profiles. The paid social media we’re talking about is advertising, sponsored posts, or other forms of marketing.

So read on to discover how to use advertising to increase your social media impact.

Think about the cost effectiveness of your reach

Marketers sometimes shy away from paid social media because of the cost. Yet advertising on social media is actually very cost effective compared to traditional display ads.

In one case study, Google Adwords cost $1.49 per click, while Facebook Ads were just $0.38 per click. The Google conversion rate was higher, but so was the cost.

That makes the Facebook Ad the better option. It’s a lower investment and you can tweak the ad as you go to improve its performance.

If your advertising budget is modest, then try paid social media before you explore the expensive options like AdWords.

And if you attach your ads to a revenue stream, you can generate impressive ROIs. With lower costs, it’s easier to double, or even triple, your investment.

Paid ads let you track your social media impact through your ROI. You’ll be able to map how much you spend against how much you earn.

That’s particularly handy if your budgets aren’t high to start with.

Combining paid social with content marketing is also a winner. By using ads to drive traffic to excellent content, your visitors get the benefit of your content while you generate income from it.

Check out our guide to creating powerful content that resonates with your audience.

You can generate a social media impact on mobile.

There has been a shift away from desktop computers towards mobile devices in recent years. That means users are far more engaged as an audience on mobile.

By using paid social, you’re placing your ads where your potential customers are spending more of their time.

True, users searching for a specific product or solution on Google are more ‘solution aware’, and therefore more likely to purchase. But marketers on social can capitalize on simply being present where their customers are.

Native advertising, in particular, is proving to be a weapon of choice in the digital marketer’s arsenal. It perfectly suits mobile browsing.

Native advertising, in particular, is proving to be a weapon of choice in the digital marketer’s arsenal. It perfectly suits mobile browsing.

Native ads are less intrusive than banners or pop-up ads. And they blend seamlessly with whichever platform they’re on.

You’ll have seen sponsored posts on your own Facebook feed or promoted Tweets in your Twitter timeline. These are all examples of building a social media impact through paid ads.

You can even tailor Facebook Ads to desktop and mobile. Think about the language that you’re using.

Say your ad is only going to be on mobile, and you want a user to click the button. No one ‘clicks’ on a smartphone.

They tap.

So change your copy to ‘tap here’, or something similar. Small changes like this will make all the difference to the success of your ads.

Paid ads offer scope for precision targeting.

Still attached to your organic strategies? That’s okay, they still have their place. But answer this question.

How do you target your content to the right demographic?

It’s difficult, if not impossible. You can’t control who sees the content you post.

So you might be marketing organic dog food in Texas. Except your posts might be seen by cat lovers in Michigan.

With paid ads, you can generate a more specific social media impact by using targeting.

Facebook Ads offer laser precision in who will see your ads. You can specify a physical location, an age range, a gender, or even other Pages that they’ve liked.

By focusing your ads on people who are more likely to be interested in your product or solution, you’re more likely to get sales.

Don’t fall into the trap of thinking everyone needs your product. They don’t. You need to reach the ones who do.

You’re also able to get around the problems caused by changes to a platform’s algorithm. Paying for ads puts you at the front of the exposure queue.

And once you hit on an ad formula that works, it’s easy to scale.

You can expand your audience to reach a new set of buyers. Or you can increase your daily spend.

Why waste time reinventing the wheel when you can easily replicate the success of a good ad?

You’ll also get more information on your audiences once you start paying for ads.

On Facebook, you can check how well your ad performed in different regions, or even at different times of day. You don’t have that level of data for your organic posts.

You can use this information to improve or tweak your ads. And it’ll be easier to target an audience demographic if you know that a particular group never click on your ads.

It also helps inform your organic strategy. Look at which paid content performs the best and use more similar content in your organic calendar.

You don’t have to neglect the ‘social’ side of social media.

Trying to grow an organic following is incredibly time-consuming. Building relationships with followers who may become customers or influencers doesn’t happen overnight.

With paid ads, you can increase your social media impact by distributing a single ad to hundreds, if not thousands, of users.

You can place your focus on the relationship-building while the ads generate the attention for you.

It essentially splits the workload and lets you concentrate on fostering a community around your brand.

Remember that organic social media often only puts you in front of existing followers. Your social media impact is limited to people who are already aware of you.

Unless you use hashtags, you run the risk of never being seen outside of your small band of followers.

This is where paid ads come into their own. Your content will appear in front of your chosen audience – not just those who already know who you are.

And don’t worry if not everyone clicks on your ad. Even those impressions count.

After all, the user might not have been in the right frame of mind to buy the first time they saw your ad. But the second, or third?

Jackpot.

So you can even target your advertising to people who have visited your website before. It keeps you top of their mind and helps strengthen their awareness of your brand.

Stay ahead of the curve.

Surprisingly, fewer businesses are making use of paid advertising on social media. As more marketers begin using paid ads, those prices will only go up.

So by getting involved with it now, you can take advantage of those lower prices.

But where should you start?

Work out how to fit paid ads in alongside your organic content. After all, you’re not replacing your organic posts with ads. You’re supplementing them.

Start out using boosted posts on Facebook. Be strategic about which you choose to boost.

Only pick the ones that will generate the best ROI. That’s where you’ll make the greatest social media impact.

When you move into paid ads, make sure they’re high quality. Pixelated images, spelling mistakes or other errors will undermine any success your ad might have had.

Try our 4-step formula to creating winning Facebook Ads.

Don’t panic if you don’t land many sales. Often you’re better focusing on generating leads.

So promote webinars or lead magnets with paid ads. Woo your customers with your content and they’re more likely to buy later.

Don’t just stick to one ad. Try changing the call to action or even the color of the text.

It’s amazing how one small change can alter the success of your ad. Split testing will help you nail that ‘perfect’ formula for your business.

And that means reviewing your ads. Really get into the numbers and understand how your ads are performing.

Once you know what gets the best CTR and reach, you can create more ads like that.