facebook advertising agency

5 Tips to Increase Facebook Engagement That Actually Work

Facebook offers a wealth of opportunity to build an online presence.

The fact that 69% of US adults use Facebook is all you need to know. If you’re trying to reach an audience then you’ll surely find it through the social networking platform. That said, using Facebook for business isn’t what it use to be — competition is tough!

What can you do to increase Facebook engagement? What strategies offer ample returns when using the platform?

Get these answers, and so much more, in the details below:

1. Share Something Worth Sharing

Many Facebook business pages start, get spammed with links, and then are forgotten. This tends to happen because their owners never had something good to share with their community. The page’s feed became a dumping ground.

What’s worth sharing is wholly dependant on the community you’re building.

How do you figure out what people want? You can dig through analytics and use data to guide your decision. You can also take a look at competitor pages to see what works. Or, you can simply ask people what they want from you. Once you know, it’s then a matter of creating/finding that content and building your FB strategy around it.

2. Quality Over Quantity

The quality over quantity concept goes back to our #1 in that you need to share the good stuff.

You’ve got to understand that people see over 5,000 ads every day. This is a ton of saturation! Much of it goes unnoticed but even a small amount of engagement can lead to brand fatigue. You don’t want that association.

So, what do you do to focus on quality posting? Try:

  • Set up a schedule so you’re publishing when they’re most likely to engage
  • Prune what’s shared so only the best remain vs a feed that’s a mish-mash of quality

Investing a little extra time into each shared item can do wonders for engagement. So, spend that extra on better images or stronger copywriting. Condense all the social media tactics you know into that one thing you’re sharing.

3. Funnel to Facebook

People have their preferred platforms and so your audience is likely scattered around the Web. What you should do is try to bring them all together to Facebook by funneling them there.

Get your FB page link shared on:

  • The main site (in the sidebar and as CTAs)
  • On social media bios and profiles
  • Included in media and ad campaigns

Strive to make your Facebook presence a central hub of activity. This attracts those who love you most and this will lead to an active community. The activity will make it so much easier to engage.

4. Use Facebook Ad Tools

Facebook offers a bunch of paid methods to increase your engagement.

This can include:

…and a bunch of other formats worth exploring as you explore the platform.

By sharing your best stuff, you now have better metrics on the audience. You can then amplify those messages through paid promotion. Every successful campaign builds off the last, creating a blueprint for your success.

Increase Facebook Engagement and Amplify Your Brand

Many people struggle with their Facebook pages. They also run into hiccups with its ad platform. We’re here to tell you that you, yes you, can increase Facebook engagement. All that’s needed is perseverance, good resources, and a guiding hand.

We’ve shared a few of our top strategies for Facebook to get you started.

What comes after you’ve done the basics? Well, let’s talk and discuss strategy. The experts here at our Facebook advertising agency have an incredible knack for delivering exceptional results. We’d love for you to experience this, too.

Don’t wait for success. Reach out and get in touch, let’s make success happen!

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5 Ways To Tackle Social Media Advertising Like a Boss

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More than half of the planet is expected to use social media this year. That’s over 3.8 billion social media users.

Social media has never been more relevant for businesses, especially in a world impacted by COVID-19.

Is your social media marketing campaign up to par?

Keep reading for 5 tips for tackling social media advertising like a boss.

1. Research and Understand Your Audience

Before you even start posting, you have to take a step back and analyze your target audience and your goals. Then you can come up with a game plan.

Some social media platforms, like Facebook, have built-in tools to help you analyze your audience and control where your marketing efforts are focused. Taking the time to develop a thought out strategy can save you time and money in the long run.

2. Create Engaging and Informative Content

Research shows that social media audiences respond best to visual content. Using eye-catching images and compelling videos in your social media marketing campaign is the best way to capture and keep your audience’s attention.

Social media is an excellent way to build a community around your brand. Your posts should encourage your audience to engage with you by leaving a comment, sharing their experience, or even sharing your content with their own followers.

3. Avoid Being Too “Salesy”

Content should be focused on providing useful information to your audience without asking anything of them in return. Doing this helps foster a positive relationship with your brand.

If your content comes off as an obvious sales ploy, your audience will be turned off.

Focus on creating content that is useful for your target audience and they will want to become lifelong customers. You don’t have to constantly remind them that you want their business.

4. Create a Cohesive Marketing Strategy

One of the hardest, yet most important parts of creating a successful social media advertising campaign is creating a flow across multiple social media channels.

Social media is constantly evolving with new platforms like Tik Tok bringing new challenges for marketers. It can feel like as soon as you’ve mastered one platform, another one is thrown into the mix.

This is one of the biggest reasons businesses consult professional social media advertising agencies. The pros are always up to date on the latest social media trends.

5. Track Your Results and Make Adjustments as Needed

Managing your social media marketing campaign is a continuous process. Many businesses make the mistake of setting up a social media campaign but never evaluating how well it’s working.

There’s always room for improvement, even if that simply means seeing what is working and implementing more of that.

It can be time-consuming to focus continually on social media advertising, but this is the best way to get results. Hiring a professional advertising agency not only gets you better results, but it frees up time to focus on your own business.

Let Us Help You Nail Social Media Advertising Like a Boss

As a business owner or manager, effectively marketing your products or services in the digital age means keeping up with continuously evolving trends. The good news is – you don’t have to figure it out on your own.

Our social media advertising experts can help you develop and run a meaningful and effective social media marketing campaign. Click here to learn more about what we can do for you.

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Marketing Your Business With eCommerce Video

Social media marketing has really changed the game. On average, people spend nearly two and a half hours on social media each day. That’s billions – yes, billions – of people scrolling various platforms for over two hours every day.

With that kind of traffic, anyone looking to engage in social media advertising is almost guaranteed to see some level of success. And, if you play the game right, you can target eCommerce video as your most prosperous avenue.

Together, let’s take a closer look at eCommerce video, see why it works, and consider the best platform for your new marketing plan. You’ll quickly see why video is key and want to dip your toes into these prosperous waters.

What Is eCommerce Video?

Once upon a time, companies were encouraged to advertise through imagery. It was important to upload quality images to all websites, social media accounts, and email marketing campaigns.

Today, imagery has advanced to video. Short how-tos and other explainer videos are what people want to see. Consider the amount of time people spend on YouTube watching makeup tutorials, product reviews, and other short episodes.

eCommerce video is a great way to put the spotlight on new products and services in a format that people are likely to consume. By keeping it short, sweet, colorful, and engaging, it’s possible to garner a host of new leads with one short video.

Why Does eCommerce Video Work?

eCommerce video is an effective marketing tool because it has a very high conversion rate. Anywhere from 64% to 85% of people who watch these videos quickly turn from new leads to actual customers.

It’s also a great SEO marketing tool. By adding the right alt tag, hashtags, and meta description to your video, you can attract quality leads to your videos. This can draw in new customers as they’re searching Google for various items and it can work across every social media platform.

By incorporating video into your Facebook, Snapchat, or Pinterest ads, you can reach almost anyone who has an account. Best of all, your ads can be targeted toward your desired demographic.

eCommerce Video for the Win

Platforms like TikTok are making one thing clear: people love scrolling short videos. Sure, other platforms like Instagram and Pinterest are still popular for great imagery and text.

But, they’re also branching out and taking on short video snippets. That’s why Insta stories, IGTV (Instagram TV), and Instagram Reels have skyrocketed. These are surefire ways to spotlight your eCommerce videos

When you’re ready to boost your SEO, take on Google, and master social media advertising, we hope you’ll reach out to us.

Here at Sprague Media, we dramatically increase our clients’ eCommerce revenue on social media through stellar video creatives and intelligent data.

As a social media marketing agency, we focus on leveraging Facebook’s algorithm across all 14 platforms while using old-school techniques to keep our clients omnipresent.

Let’s start with a free audit and strategy analysis. After that, it’ll be time for social media domination and a host of new conversions. We look forward to taking your company to new heights!

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Types of Online Advertising Your Company Needs to Try

Do you want your brand to reach the corners of the Internet that matter?

With over 30 million business in the USA, you’re going to need all the help you can get. Failing to market your business will only result in it getting lost to irrelevance. It’s a surefire way to make your business go bankrupt.

What’s great is that simple advertisements can generate a lot of buzz and save your business from becoming irrelevant. The only things you need to worry about are the types of online advertising and what they can do for you.

Knowing which type of advertisement your business needs can impact your entire marketing campaign. It can be the difference that decides if you get the oomph you’re looking for or if the campaign fails. Read what’s below to know which type is better for you.

1. Display Marketing

Display advertising is among the easiest and simplest ways to advertise your business. They’re also the cheapest, making them the most popular choice for any business that wants to advertise their services.

These include banner ads, landing page ads, and pop-up ads on different websites. This means that it’s everywhere, and people may not notice them at all. You’ll need to create a good ad to make it engaging enough to get noticed.

A good way to do this is to use engaging visuals and colors in the ad. Certain colors make something stand out, and using them is sure to break the focus of the people browsing the Internet.

2. Search Engine Marketing

Search engine marketing is a type of digital advertising method that focuses on using search engines like Google and Bing to market your website. The goal of this advertising method is to put your business website on top of the search results. This is important because there are 3.5 billion searches on Google per day.

This means that there are at least 3.5 people on the platform at any given time. It means that there’s a high chance that people come across your ads when searching for something relevant.

What’s great about SEM is that it also increases your organic SEO score. This helps your natural organic search rate increase regardless of the topic of search. It’s a great way to appear higher on the SERP.

3. PPC Advertising

If you’re looking for a cost-efficient way to advertise your business, pay-per-click advertising is the best choice. As the name suggests, you only need to pay for each click that your ad gets. This ensures that you get your money’s worth when going for this type of advertisement.

All you need to do is pay for the ads upfront and leave it to generate traffic. It’s a great way to keep spendings low if still starting up as a business. It also helps with your ROI since only interested people will click on your ads to check your website out.

4. Social Media Marketing

If you want your ads to get lots of engagements, consider posting them on social media platforms. Most of the Internet’s population go online to check their social profiles. This means that any advertisement on the platform is sure to get noticed.

Any ad on platforms will appear as promoted posts or sponsored stories. This is to tell people that these are ads and not posts from other people. Other ads will appear on the sides of the platform as paid ads.

What’s great about this advertising method is that it allows you to engage with your audience. Social platforms have comment sections and sharing features to increase engagement. These will help you gain the loyalty of potential customers even before they do business with you.

5. Influencer Marketing

Another way to advertise it to have other people talking about your business. This is what people call influencer marketing, and it helps you extend your reach. This is because you will be hiring people to talk about your business to their own followers.

This makes it important to choose an influencer who knows a lot about your services and field of expertise. Doing this ensures that their audience will also find interest in your business. You wouldn’t want to hire a fashion influencer if your main service revolves around technology, after all.

6. Remarketing

Remarketing is a great way for you to advertise to people who already visited your website. This is an advertising technique that involves using cookie-tracking to become effective.

How it works is the cookie tracker follows anyone who visited your website all over the Internet. It will show more ads about your business as the visitor goes to other websites.

It’s a great way to make people interested in your services again. It makes it a good advertising tactic for services or goods that are repeatable. It’s also a good way to entice more people to go back to your website if they didn’t buy something the first time around.

7. Video Marketing

Videos are among the most engaging media today. This is because people find it more convenient to watch a video than read some text. They don’t want to strain their eyes to know about the service they may or may not find interest in.

The only thing you need to do to succeed in video marketing is to create an engaging intro. Once you get their attention, they’re hooked until the end of the video.

Regarding video length, try keeping your video short. People often click out when they learn that the video is more than five minutes in length. You can use formats like Instagram Reels or Tik Tok videos to deliver a quick message to your consumers.

Know the Different Types of Online Advertising Today

The different types of online advertising each bring an advantage to the table. Know which one works best for you and use it in your marketing campaign! Increase your business’s reach and watch it grow and thrive today.

Do you need help with advertising your company? With everything else you’re doing to keep your business afloat, you may not have time to create a good marketing strategy. Contact us here and we’ll help you in any way we can!

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How to Create the Perfect Facebook Advertising Strategy

Did you know that 97% of marketers use social media to reach their audiences? Besides leveraging the organic reach of social platforms, most marketers also invest in paid ads.

Of all the options out there, Facebook remains one of the most popular for running ad campaigns. According to statistics, 93% of social media marketers utilize paid Facebook ads.

If you’re looking to capitalize on the effectiveness of Facebook ads, you’re making a common but smart choice. However, in order to create leads and trigger conversions, you have to fine-tune your Facebook advertising strategy. If you don’t, your ads won’t perform well, and your efforts and ad budget will go to waste.

Ready to learn how to create the perfect Facebook advertising campaign? If yes, don’t go anywhere, because we’re about to dive into the top tips for a flawless ad strategy.

Get Clear on Your Target Audience

Once you have completed the basics of getting started with Facebook ads—such as ad account creation—it’s time to get clear on your target audience.

There’s no point in paying for ads that are not directed at your target customers. The more targeted your audience is, the more successful your ad campaign will be. Failing to target the right audience will bring down the ROI of your ad campaign and basically waste your ad budget.

Fortunately, when it comes to targeting your audience, Facebook is your friend. Facebook’s targeting features, rivaling that of Google’s by far, include options such as:

  • Demographics (including income level, education level, relationship status, etc.)
  • Location
  • Interests
  • Age

To hone in on your target audience, you might need to do a little research. However, once you know exactly who you want your ads displayed to, the ads manager page will allow you to finely target this subset of users.

Be Compelling

Another essential tip when it comes to Facebook advertising is to create compelling ads.

But what makes a compelling Facebook ad?

If you are stuck for ideas, think of it this way. Most people go onto Facebook for entertainment.

If you are posting boring ads that lack flair, you’re not going to stand out in anyone’s feed (or sidebar). The trick is to create ads that provide some kind of draw or entertainment. For instance, humorous ads generally do well because they engage people.

Even if you have to spend twice as long planning and creating your ads, don’t settle for uninspired or run-of-the-mill. There are currently around 3 million businesses actively advertising on Facebook. Of course, not all are direct competition, but when it comes to attention, anything is competition on social media.

Choose Your Ad Types With Care

While you are creating your Facebook ads, it’s also important to consider what stage of the buyer journey you are directing the ads at. Here are the three main buyer journey stages you can target:

  • Awareness stage: prospects haven’t heard of you and need to be introduced to your brands (tip: this is not the stage for hard-sell ads)
  • Consideration stage: prospects have become familiar with your brand (here you can encourage interactions with your content)
  • Conversion stage: prospects know about your brand, and are in the final stage of the buyers’ journey, ready to make a purchase if conditions allow (more direct calls to action are appropriate in marketing messages for this group)

It’s essential that you target the right tone of ads to the different categories of prospects within the buyer’s journey. Imagine if you targeted a prospect in the awareness stage with ads urging them to buy your product? This smacks of traditional hard-sell techniques—exactly the stuff that leaves most people running for the hills.

On the other hand, a more direct approach can be helpful for a prospect who is in the conversion stage. They’ve been wanting to try your product/service for some time, they haven’t gotten around to making the decision, and there your ad’s in their feed, offering them a free trial.

In this example, you do not want to miss out on a conversion, by offering this prospect an “introductory” ad that’s aimed at familiarizing them with your brand. They already know about your brand!

Do Competitive Analysis (AKA Scope Out the Competition)

Competitive analysis is a fancy way of saying spying on the competition. Spying on the competition is always essential in business. By analyzing what they are doing wrong, you can step in to fill needs and gain market share.

Competitive analysis can have many components, but at its basis, you need to find out what your competition (both direct and indirect) is doing, and how you can (or do) meet the gaps in their offering. From here, market yourself on Facebook in a way that lets potential customers know how you top any popular competition brands.

Leverage Facebook Lead Ads

The objective of a lot of Facebook advertising strategies is to lead prospects away from Facebook to a landing page or product.

This can, however, be detrimental to your strategy. Many users go onto the platform because they want to be on Facebook, and not led away to “random” sites.

Facebook offers an ad option called lead ads. Facebook lead ads allow users to take action within the platform on your ad, such as signing up for newsletters, more info, etc. If your ad lends itself to this format, your campaign might benefit this in-platform option.

Test Drive Your Campaign on a Small Scale

Most online marketers will tell you that ad testing is invaluable for optimizing campaigns. Facebook offers a split-testing feature where you can test out ad visuals to determine which create more conversions.

With this feature, you can play around with things like font colors, visuals, and more.

Track Your Ad Campaign Data and Refine

Once you have set up your ad campaign, make sure you monitor your analytics and refine your strategy from this data. By analyzing metrics like click rates and engagement you can determine which ads perform best for your brand.

Lastly, don’t forget to also engage in organic social media marketing. Paid ad strategies tend to work best in conjunction with organic marketing.

Need Help With Your Facebook Advertising Strategy?

With patience and the right techniques, creating the perfect Facebook advertising strategy is possible. If you start by implementing the above strategies and tips, you’ll be off to a great start with your campaign.

However, learning how to advertise on Facebook takes time and practice. If you want to enjoy maximized results right away, you can also choose to hire a company like us to professionally create your Facebook advertising strategy.

Here at Sprague Media, social media marketing is our game, and we’re good at it. What’s more, we hold ourselves to a high level of accountability with our clients because we know trust’s earned in this industry.

If you would like us to kickstart your Facebook advertising campaign for maximum lead generation right off the bat, contact us today.

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How to Advertise Your Products on Facebook Effectively

Have you tried social media marketing for your business?

Social media is a powerful marketing tool that can help you build an online presence. As more businesses are taking part in the online market, social media helps them grow. These platforms range from Facebook to Twitter and Instagram.

Facebook started as an online communication platform. Today, many businesses use Facebook to promote their products. Are you looking to use Facebook for business?

In this article, we show you some tips on using Facebook for business. Facebook advertising can help you build your business if done right. Read on to find out more!

Use Facebook Canvas Ads

Facebook Canvas ads can offer your subscribers an immersive user experience. It comes with added functionality in exchange for a time-consuming process. It combines still images, texts, and videos.

You may also incorporate a call to action. Statistics show that Canvas ads are effective in a Facebook marketing strategy. The average view time of a Canvas ad is 31 seconds.

It gives you an impressive storytelling ability. You can immerse users in a brand experience with a mix of photos and videos. While time-consuming, Canvas ads are easy to use, thanks to their templates.

All you need to do is drag and drop the needed material. You can find templates to Get New Customers, Sell Products, or Showcase Your Business. Links to your lead forms open on Canvas, allowing you to skip slow loading landing pages.

Carousel Ads for Products

Carousel ads are perfect for showcasing your online products. You can also show different parts of a single product with only one swipe-able ad. With carousel ads, you can display up to ten photos or videos in a single ad.

In one ad, you can link to different pages with each panel on the Carousel. Carousel ads are effective on desktop and mobile channels. You can use Facebook Carousel ads for any of your business objectives.

Post Engagement Ads

If you want to build your follower base, consider using Page Post Engagement Ads. Many businesses on Facebook have trouble reaching out to their followers. Even with a satisfactory number of likes on a business page, you may not reach your audience.

Facebook’s algorithm only allows your posts to receive a certain amount of exposure. An organic post may receive a limited amount of exposure from followers. If you’re having issues like this, try using Page Post Engagement Ads.

Track Progress With Facebook Analytics

There’s a variety of Facebook advertising methods that you can try. If you’re trying out a new technique, keep track of your progress. You can do this with Facebook Analytics.

Facebook Analytics allows you to see customer engagement history. This can range from how they interact with your website, app, and Facebook page. Facebook recently announced new features for Facebook Business owners.

You can generate custom insights by adding events to Facebook Analytics. You may also use AI to find the paths that users often take within your app or site. They also came out with a new mobile app so you can review metrics from your smartphone.

Use Custom Audiences

Are you new to Facebook advertising? Try using Custom Audiences. Using Custom Audiences allows you to access five different user data.

Customer File takes users’ IDs, email addresses, and phone numbers. It matches this information with existing Facebook accounts and targets them. Website Traffic allows you to target users who visited your website before.

App Activity targets Facebook users who launched your app or game. This will also include people who have interacted with your app or game in any way.

Offline Activity targets users who engaged with your business in-store. This includes people who found your store by phone or other offline channels. Finally, Engagement creates a list of users who have engaged with your content.

Know Sizing and Spec Requirements

Working on digital platforms requires the right sizing and measurements. Incorrect specifications can lead to cuts in an ad’s lead image.

Image ads, for example, should still with 1,200 X 628 pixels dimensions.

For video ads, you should aim for 720p resolution and keep them in either MP4 or MOV formats. The maximum filesize for video files is 2.3 GB. Their thumbnails should maintain a 1,200 X 675 dimension.

Yes, it would be best if you took advantage of carousel ads too. Limit these images to 1,080 X 1,080 dimensions. For slideshow ads, you can keep their dimensions at 1,289 X 720.

Use Relevant Ads

Facebook measures the engagement and quality of your ads using Relevance Score. This determines your cost per click. It also shows you how often Facebook showcases your ad.

A low score could mean that your audience may not be engaging with your content. It means you may need to pay to keep the ad in rotation. Know that Facebook doesn’t score your ad based on actual engagement.

Facebook predicts results by using audience data and campaign objectives. You can raise your relevance score by testing or specific targetting.

Be Aware of GDPR

GDPR stands for General Data Protection. This new feature, first established in 2018, will explain how Facebook will change its data regulations. To use consumer data, you need a relevant legal basis.

Some of the things that count as a relevant legal basis are consent, legitimate interests, or contractual necessity. If any illegal third-party companies gather on Facebook, Facebook will not be liable. If you need to run lead ads, you must collect consent by adding a link to your privacy policy.

Advertise Your Products on Facebook Now!

Facebook can be a powerful marketing app if used right. Here, we give you a short guide and some tips for advertising on Facebook. Learn these features and use them to your advantage.

Thank you for reading our article! Are you looking for more ways to build your brand with social media? Contact us today to learn more about advertising on social media!

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7 (Highly Effective) Ways to Optimize Your Facebook Advertising

Facebook is one of the most popular social media websites of all time, providing ample advertising opportunities for your brand. Everyone and their mother uses the website, and sharing posts is highly encouraged.

But are you taking full advantage of the available resources? Is your brand reaching everyone you need to reach?

Here are seven ways to improve your Facebook advertising and reach your marketing objective.

1. Strategize Your Facebook Advertising

When starting on any endeavor, one of the most important steps is creating a worthwhile plan.

You need to decide who you’re trying to reach, how they use the website, what their interests are, and how much to invest. Facebook gathers information like this through a tool called Audience Insights that lets you choose your audience based on any combination of classifications, such as location and hobbies.

You should also consider sending ads through Facebook Messenger, which can take the form of sponsored ads, click to message ads, and home screen messenger ads.

2. Choose a Target

Over 1.7 billion people use Facebook monthly, with over 1 billion using it on their mobile devices. With those kinds of numbers, not only should you be creating ads for mobile viewing, but they should target the users who are on their mobile devices the most.

Precision targeting on Facebook lets you go a step further. As previously mentioned, brands have access to information on users who fall into various categories, some of which will be your targets of choice.

You could use that information to advertise to potential clients such as parents, locals, people with multiple credit cards, as well as specifically men. However, don’t get too specific, or you could limit the scope of your campaign.

Even after your campaign has launched, you’ll want to go back in and monitor your ROI. If the numbers are too low, consider retargeting using Facebook pixel to resend ads to visitors you didn’t convert.

3. Structure Your Campaign

Facebook allows you to choose between 11 different types of campaign options, all of which fall under three categories: awareness, consideration, and conversion.

Under awareness, you have brand awareness and reach. The goal here is to simply raise awareness of your product or service.

For consideration, your options are traffic, engagement, app installs, video views, lead generation, and messages. Here, the drive is for people to seek out more information about your business.

With conversion, you can choose between conversions, catalog sales, and store traffic. These objectives actually encourage people to buy your products or use your services.

When you first begin your campaign, you’ll need to consider what your business’s goals are. As your business grows, those goals will likely change, pulling you from building awareness towards making conversions.

4. Design Your Ad

Your ads are going to look different depending on where they’re viewed. However, a well-designed advertisement will carry with it the same attitude and design philosophy regardless of the screen size.

Facebook will also require ads to be in a banner format to fit their news feeds, meaning you can’t take the same design with you across social media platforms.

Another thing to consider is the type of ad you use. Video ads tend to do better on Facebook because of the autoplay feature in addition to the creativity and different qualities that go into the video.

But don’t worry about putting too much time and effort into a video ad. As long as it’s over two seconds long, Facebook will run it.

5. Track Metrics

An important task in any campaign is tracking your advertisements’ metrics. Although ads on Facebook run on their own, the built-in Ads Manager lets you manage your progress.

Turn off any campaigns that aren’t generating the results you’re looking for. Though, keep in mind that a new campaign can take at least a week for Facebook’s algorithm to show it to the right people, but over three months to really see if it’s working as intended.

Facebook Pixel is another way to monitor visitors to your site. Simply embed it on your website, and you can use the data it gathers to create custom audiences and adjust your campaign.

6. Leverage Influencers

Another thing to keep in mind when working on your ad campaign is repurposing material created by your influencer network.

Any content created by your brand will appear promotional because it is. With influencers, you’re paying them to use their following and creativity to reach out to an audience your brand might otherwise struggle with.

It’s not uncommon for marketers to repurpose content created by influencers and publish it on their own social media channels. The content benefits your brand by being entertaining and informative, and it benefits the creator by introducing their own brand to your potential clients.

However, always get permission first.

7. Whitelist Facebook Pages

Another way to utilize your influencers is to post ads to their social media pages, rather than posting their content onto your page.

The reason you’ll want to take advantage of whitelisting is the same reason you use influencers at all. They draw much more attention than your brand does and likely have a target audience you’re interested in.

Whitelisting also allows your brand more control over your influencer’s content, such as filtering anything that can harm your reputation. Obviously, this requires significant trust on both your parts but in the end can help both parties expand and generate new interest.

Improve Your eCommerce Revenue

Whether you’re a newer brand looking to get a footing on social media or a bigger brand improving your online presence, Facebook advertising provides ample opportunity.

It may seem challenging at first, but Facebook provides plenty of options for monitoring your progress and connecting with influencers who can help sell your product.

When we go into business with you, it’s a partnership. We’ll work hand in hand with you to reach your audience on both Facebook and Snapchat.

Reach out to us today and one of our specialists will answer any questions you have.

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How COVID-19 Is Shaping the Future of Influencer Marketing

Almost 200 thousand people have died from COVID-19 in the United States.

Since COVID-19 hit America, there have been lockdowns, people are quarantined in their homes, and some businesses have closed permanently. In fact, more people are figuring out ways to do things safer, especially when it comes to shopping online.

Many businesses are having to change their approach when it comes to making it safer for the customer to shop at their business, particularly when it comes to marketing.

Other businesses are learning how COVID-19 is shaping the future of influencer marketing, changing how people buy things from businesses.

If you want to see how COVID-19 is changing influencer marketing, then this article will have everything for you.

How COVID-19 Hurt Businesses

A lot of businesses have shut down permanently due to COVID-19.

More people are staying inside due to the mandatory quarantine, and businesses were forced to close their doors because they couldn’t afford to stay open. Brick and mortar businesses were especially hurt by not having an online presence.

When businesses did reopen, they were still hurting because people stayed indoors. People were afraid of catching COVID-19.

As businesses still try to recover from COVID-19, it’s important that they remember how to build trust when customers. Influencer marketing can help build this trust with customers. Influencer marketing can help people see the authenticity of a business.

Here’s how influencer marketing will be different after COVID-19.

More Micro-Influencers

While influencers have a larger following on social media, micro-influencers tend to have a stronger relationship with their followers.

If you hire a micro-influencer, your business can benefit from followers who have a strong relationship with these influencers. Your business can benefit from followers who are real and will listen to influencers.

Some influencers, not micro-influencers, will buy fake followers to make it appear that they are more influential than they actually are.

More Transparency

Before COVID-19, social media influencers didn’t need to disclose a brand. They didn’t need to talk about what they were advertising. But now there’s more of a need to be transparent.

Influencers need to be upfront with what they are advertising in order to avoid false advertising. When an influencer is transparent with the consumer, more trust is being built.

Consumers want to know what’s being advertised to them. They want to know what the influencer recommends or what they recommending based on their relationship with certain brands.

More Video

One of the ways influencer marketing will change after COVID-19 is with videos. In fact, more videos will be shown since they have a higher engagement rate.

Videos are a great way to show the safety of a business and what is happening with a business after COVID-19.

More influencers will take advantage of video to talk about safety protocols, entertainment, or something else that will help engage consumers.

Relationships Matter More Than Ever

One of the most important ways influencer marketing will change after COVID-19 is the way relationships are built with consumers.

For example, when COVID-19 is over, people will need to return to businesses or they will go with a business that offers them the most trust. Influencers will have a major impact on what customers will do after COVID-19. They will influence people to buy at certain brands that offer safety and credibility.

That’s why influencers will need to improve their relationship with their followers. Consumers may be hesitant to shop at certain businesses given COVID-19.

One of the ways that influencers can improve their relationship with their followers is being consistent in their engagement as well as being transparent. Consumers want to know who to follow and who’s going to provide the most helpful tips and advice after COVID-19.

How Businesses Can Benefit

Businesses can benefit from influencers after COVID-19 because a lot of influencers will be looking to build a connection with certain brands.

Influencers want to help business brands recover after COVID-19, which is why they are looking to partner with them. However, if a business does hire an influencer, they should make sure that they are original and don’t buy followers.

In addition, when a business does hire an influencer, they can quickly rehabilitate its brand image if it took a hit during COVID-19.

Another benefit for businesses if they hire influencers after COVID-19 is that they can reach their target market. You can have an influencer talk about your business and how you are recovering during COVID-19.

When you have an influencer talk about your business because of the relationship you’ve built with them, it can help create a deeper connection with your target audience. Your ideal customer will understand what happened to your business during COVID-19 because of what the influencer conveyed to them.

Overall, when you have an influencer you partner with and who cares about your business, it can help boost your business because you’ll attract more followers. More people will find your business and understand what you are going through.

Now You Know How COVID-19 Is Shaping the Future of Influencer Marketing

Learning how COVID-19 is shaping the future of influencer marketing is critical to know if you’re an influencer or a business. You need to know what strategies to incorporate and what to do after COVID-19 is over that can give you the best chance at success.

However, the most important thing to remember about how influencer marketing is changing is that there’s more of a focus on relationships. More people want a worthy influencer to trust when it comes to safety and where to buy.

If you want help with your marketing strategy, you can contact us here.

Time for something new on blackboard

The Benefits Of Hiring A Portland Advertising Agency

Are you a business owner who wants to take your company to the next level?

Whether you are based in Oregon or across the United States, our Portland advertising agency can help you with your marketing needs.

Businesses across the country are outpacing the rest of the world when it comes to advertising efforts.

In 2016, businesses in the United States spent nearly $191 billion on advertising costs. That’s more than double the next closest country, China, who spent just over $80 billion!

But what are the benefits of hiring a Portland advertising agency like Sprague Media to help you grow your business?

Experience & Expertise

An effective advertising agency has experience and expertise in the industry. They also understand how to tailor a plan of action that works for your business.

Our Portland advertising agency has worked with many companies across the country and our process is results-driven.

For example, our Facebook ad campaign consists of a three-step process that is designed with your bottom line in mind.

Discovery & Research

We make it easy to connect with us to help establish a relationship with your business.

We get a feel for what your goals, priorities, and competitors are in your industry. Once we learn these things, we get to work to help you establish a way to reach those goals.

We do this through extensive research in your industry and by being aware of the trends in your area.

Testing & Implementation

Once we gather the data we need, we test the ads that will work best for your business. We take an in-depth look at how consumers are reacting to these. Once we determine what works and what doesn’t for you, we implement your ad campaign.

Optimization & Scale

But establishing your advertising campaign is just the start. A results-driven process is rooted in monitoring and optimization. Facebook is a valuable advertising tool, but it’s different from the advertising of old. We have the experience to recognize patterns on this social media platform and tweak things where needed.

Develop a Brand

While advertising campaigns are meant to improve your bottom line, an important part of this is developing a brand along the way.

What is developing a strong brand? Let’s use Nike as an example. The popular sports clothing company provides an often studied way of creating a brand recognized across the country (and the world)!

What’s one of the first things that come to mind when you hear the word “Nike” or see its well-known swoosh logo?

It’s probably sports or an active lifestyle. At the very least, people connect the swoosh with Nike.

In a report from the New York Times, research showed that 97% of Americans recognized the swoosh as belonging to Nike.

That’s a powerful tool and gives Nike an advantage over their competitors. But creating a brand with that sort of recognition doesn’t happen over night. It’s part of a successful, sustained marketing campaign.

Our Portland advertising agency understands that creating a powerful brand comes through things like targeted marketing, a strong logo, and creative advertisements. In order to do this, we help you better understand your consumer base and how to tap into it.

Search Engine Optimization (SEO)

If your business has an online presence, search engine optimization (SEO) is arguably the most important aspect of your website.

SEO is a marketing process where your website drives traffic and increases your brand awareness by optimizing your rankings in search engine results.

After all, you can have the best website on the internet but if it can’t be found what good does it do for your business or prospective clients?

But SEO isn’t throwing darts at boards and seeing what sticks.

Our Portland advertising agency is experienced in analyzing keywords and phrases that optimize your web presence online. Through accurate information across your website and other places online, we can help you increase your SEO.

Local SEO

Local SEO is exactly what you might imagine. Developing search engine optimization that is designed to provide your business with the strongest results in your local market.

If your business is targeting local consumers it’s important to understand what they want and to ensure you are one of the top results in your industry.

How important is it?

According to Searchengineland.com, 46% of Google searches are local and 78% of those result in offline purchases!

It’s a staggering statistic that illustrates the significance of local SEO.

But how do we do it?

One of the ways is by ensuring that your landing pages and web presence contain up-to-date information. Consistently accurate information like your office location, store hours and phone number are used by search engine crawlers to help you in this regard.

Being proactive with your web presence across all platforms can be a time-consuming task for your business, but that’s one of the ways we help out!

Not placing enough emphasis on local SEO is what can keep your business from being discovered in your area.

Creating Unique Content

In today’s digital age, offering good content is an important part of a marketing campaign. Especially on the internet, where web surfers want high-quality images, HD video and things of that sort.

Our Portland advertising agency can help you develop unique content in your marketing efforts in an appealing way to your clients.

When it comes to online marketing, an increasingly bigger portion of content is coming in the way of video footage.

According to a study by Cisco, video will make up 80% of the internet’s web traffic by 2019!

You need an advertising agency with a forward-looking view of where things are headed not online but in print media, too.

At Sprague Media, we deliver a creative mix of content for your businesses advertising campaign with an eye towards the future.

Thinking Outside The Box

When you hire a Portland advertising agency to head up your marketing campaign you get the benefit of an outside perspective of your business.

As someone working with your business from the outside, our firm can help you develop new ideas. We will see things from a different angle than you or your employees.

Part of being a strong advertising agency is bringing an unbiased opinion to your client. An advertising agency comes to the table with a fresh set of eyes and ears.

This can help to facilitate the communication process within your business.

With this unique perspective, we can see your product or service in a way you may not have considered. This is a helpful consideration if you are torn between hiring an advertising agency or keeping your marketing efforts in-house.

Grow Your Professional Network

When you hire an experienced Portland advertising agency you can leverage their professional relationships across other industries.

Have a product or service that you think may complement another industry?

Advertising agencies work with companies across a wide range of fields. This is beneficial to you as a business owner because it can help open doors for you.

Save Time & Money

As a business owner, there are a lot of things for you to focus on. This can be one of the most challenging aspects of being an entrepreneur today.

Product development, business expansion, and sales are a few things a business faces.

When you work with our Portland advertising agency, you tell us where you want your business to go. From there, we handle the rest.

We work with you during the process to help you refine your marketing campaign. But our focus on helping your business means you have more time for other tasks.

This way your time is spent interacting with your customers. You also have more time to find better ways to deliver your product.

You’ve also got more time to network with other businesses and create strategic relationships.

Without an experienced advertising agency, you may go through a trial and error period. That won’t get you the results you want and will waste valuable time and money.

There are also relationships that advertising agencies have with ad companies. This can help them receive better pricing than if you tried to do it yourself!

Check out our impressive list of business partners!

Hiring a Portland Advertising Agency

The decision to hire an advertising agency is a big one that can have a lasting impact on your business.

At Sprague Media, we understand that there are a lot of options for your business. With that in mind, we dedicate ourselves to delivering you the best marketing campaign possible.

We use a unique mix of experience and creativity to create a one of a kind campaign with a long-term focus in mind. We make ourselves available to your business to timely address your questions.

A big part of a good marketing campaign is developing a strong message. We will help you do this by learning about what your market wants. Then creating a unique message that resonates with their needs.

Contact us today to learn more about how we can help your business establish an effective advertising campaign!

marketing sales funnels the perfect match for unbeatable facebook ads

Marketing & Sales Funnels: The Perfect Match for Unbeatable Facebook Ads Campaigns

Understanding Your Target Audience is the Most Important Part of Making this Work for You

It all starts with a simple search on Facebook or Google…

Maybe you discovered a new brand, checked their online store, and more than one product peaked your interest.

Or you saw a Facebook or Instagram ad, a video or a sequence of pics of the same product in different colors.

You click.

You’re directed to a landing or product page, check out the pics, read the description, and see the price.

Looks great.

It’s exactly what you were looking for.

Just when everything seems ready to complete the purchase, life happens.

A phone call.

An instant message demanding your attention right about now.

Even a meme or other notification.

No matter if you’re using your desktop computer, your laptop, tablet or mobile phone. Your attention goes away, and the retailer’s sale did as well.

Things get worse if you’re the seller.

On the other side, you just see the lack of sales.

And the round of “what ifs” start:

What if the products are not attractive enough?

What if they’re just too expensive?

What if… you name it.

Although we can’t address enough the importance of properly optimized landing and product pages, with high quality photos and attractive copy, maybe this time it wasn’t you.

Not even them.

It was life and the fact that we’re so “connected” all the time through any device that our attention span lasts a few seconds.

With luck.

Let’s face it, better now than never: no matter how awesome your products are, or even how much they need them, you can’t compete with the Grumpy Cat or Doug The Pug.

Nope.

Even less with a text message from their crush, their boss or a parent asking for something.

So how on earth can you compete for your potential buyer’s attention?

Short answer: you don’t.

Long answer: keep reading.

The key, a match made in heaven: marketing and sales funnels with Facebook ads.

With Facebook and Instagram ads, you attract the potential buyer’s attention and bring that qualified traffic to your website.

If they buy, great!

But let’s not leave it there. Two, five or ten purchases are better than one, right?

That’s where a properly set up sales funnel comes in.

Do you feel the big but coming?

As many as 50% of leads are not ready to buy when they first make contact with your business.

You have two choices:

  1. Give up and close your online store

  2. Embrace that reality and implement the necessary adjustments to convert those lost visitors into customers.

Facebook ads will bring those people to your ecommerce store, and email marketing is there to help you keep them, whether they buy today or later on.

Radicati states that the total number of business and consumer emails sent and received per day will exceed 281 billion in 2018.

More than 85% of adults send or read emails.

That’s only in the US.

Imagine selling to the US and the rest of the world through eCommerce.

Not bad, right?

It’s ideal to add touch points to meet your audience at different stages and moments, since putting content in multiple channels can increase views by 8x on average!

Let’s see how advertising on Facebook works together with email marketing to drive sales to your eCommerce:

SALES & MARKETING FUNNELS: THE PERFECT MATCH FOR UNBEATABLE FACEBOOK AD CAMPAIGNS

TOFU: Top of the Funnel

If you’re into healthy eating or love Japanese food, you may have gotten an idea of what to cook for tonight’s dinner.

Well, food references apart, we’re not talking about that 😉

Here are the people that most likely have never heard of your eCommerce.

Those that belong to your target audience, are in need of what you’re offering and willing to buy.

But they need to know you’re out there.

And that you understand their needs and expectations.

FACEBOOK AND INSTAGRAM ADS:

Let them see who you are through ads that raise awareness and spark their interest in your brand.

This is where content marketing comes.

You can take them to a blog post that speaks about a specific need:

“10 must-have accessories for first time runners”

“How to teach your dog to follow your lead when going out”

An article that talks about something that bothers your ideal client right now can attract lots of visitors that will convert to qualified leads -or customers, because yes, there might be purchases in that first visit.

Ads with pictures of the most popular products of the season, a specific category of products (bags, shoes, jewelry) can also work on this primary stage.

Let’s not forget about video ads.

For them to work, they need to grab people’s attention instantly, offering something they might find valuable:

  • Nuggets with useful information

  • Compelling story

  • Even a good laugh.

The key is engaging your target audience on a more personal level.

MOFU: Middle of the Funnel

In this stage, people are more ready to pay attention and listen what you can do for them.

They already know who you are and have seen something for them in your products and website.

They are already considering alternatives to fulfill a specific need, and you’re among them.

But keep in mind they’re also checking other vendors, and need more reasons to decide you’re the best choice.

FACEBOOK AND INSTAGRAM ADS:

What can you offer to people on the MOFU?

In this stage, they may or may not ready to buy, but they’re willing to hear more from you, in any of these ways:

  • Sign-up to a newsletter

  • Participate in a raffle/promotion

  • Download a free resource available in your website

  • Free trial, etc.

So in your ads you can promote your newsletter, stating clearly the kind of content they’ll receive and how often.

Or you’re running a special promotion (seasonal like Christmas, Halloween, Valentine’s).

Is there a downloadable resource visitors can get for free if they add their name and email address?

Spread the word on Facebook ads!

Facebook video ads come to the rescue on this stage, as well.

Since people are already considering buying from you, a short video explaining your customer’s pain points and how your products come with a solution might be something worth trying.

This can also work in the next stage.

The goal here is to attract their interest enough for them to willingly – and joyfully – provide their contact information to keep in touch.

After that happens, you’ll keep them coming back to your website.

And through retargeting campaigns, they’ll keep seeing you and your products on Facebook and the web.

EMAIL MARKETING:

In a fully optimized website, conversions are not only sales.

Conversions are specific actions you wanted them to take: sign-up to the newsletter, to access a promotion, receive a coupon, to contact you…

Actions that eventually will become become sales (“Patience you must have” – Yoda).

Bingo!

Now you have their email address.

They raised their hand to say “I want to hear and learn more of this brand. I’m interested enough to let you in my inbox and my day”.

So in this stage is crucial you offer valuable, useful content. It’s time to nurture that new relationship without being pushy or to insistent.

Otherwise, they’ll go away.

This time, for good.

Make sure to adjust email marketing campaigns and automations to the ways they interact with your e-store and your brand.

Did they sign up a few months ago, but no purchase yet?

Or it’s been over 6 months since the last time they placed an order?

Which products is he/she more interested in?

Has she placed more than one order in less than a month?

Offer incentives, re-engage, make them feel appreciated. It’ll pay big time.

BOFU: Bottom of the Funnel

Here there are less people, but closer to complete the purchase.

They already decided to buy from you, or plan to do so very soon.

For any of the reasons listed above, or just life getting in the way, they may be part of the 72% of buyers that abandon their shopping carts without buying.

But that doesn’t necessarily mean they don’t want your products, so give them a hand and remind them, with Facebook ads and email marketing.

FACEBOOK AND INSTAGRAM ADS:

Contextual and specific information are key in this stage.

Did they come and saw a specific product, but left without buying?

Bring them back with retargeting campaigns.

An exclusive discount can give them the final reason they needed to complete the purchase with you instead of your competitors.

The more you know about this person, the better.

At this point, it’s not only demographics or interest, also buying behavior.

  • Did he see over 5 pages (products, blogs) and then left?

  • Or did she visit your e-store and bought right away?

  • Are there holidays coming up?

  • Birthdays?

  • Anniversaries?

Maybe you need to boost your sales a little bit during a low season, and you can offer discounts of specific products or free shipping.

Video ads explaining how a product works, highlighting specific features, or seeing the product “in action” can attract your audience’s attention and help them make the decision to buy.

Did any of your products receive a positive review lately?

Make sure the Facebook world knows about it!

According to a BrightLocal survey, ‘93% of consumers read local reviews to decide if a business is good or not.’

So if there are buyers talking about how amazing your products, your business and customer experience is, potential buyers need – and deserve – to know.

Believe it or not, eCommerce could take better advantage of this powerful marketing tool in Facebook ads campaigns.

EMAIL MARKETING:

Just like with Facebook ads, the key in this stage is to leverage the knowledge of your audience – actual and potential buyers.

Use the power of segmentation and personalization.

Email service providers (such as Mailchimp, InfusionSoft, Aweber, ActiveCampaign and others) allow you to save certain information of subscribers.

If not, you can always ask them in the signup forms.

Make sure to consider in your lead nurturing strategy:

  • Product preferences

  • Categories

  • Content they find more interesting

  • Birthdays and other important dates

  • Buying behavior (how many orders has he placed in the last 3 months, for example)

  • Buying habits (how fast does she complete the purchase, or if she needs discounts and seasonal sales)

  • Reason for subscribing (download a free resource, a contest), and more information available

The mistake far too many eCommerce businesses commit is to think that the process ends with the sale.

In the short term, maybe, but if you wish to build a thriving eCommerce business that stays in the market for longer, that’s the wrong mindset.

One sale can become two, five, ten and so on.

And this is especially important: more customers.

People spread the word about products and the customer experience. If it’s satisfactory, they’ll speak with their family, friends, coworkers.

Do you see the potential there?

how to create a facebook business manager account

How to Create a New Facebook Business Manager and Ad Account

Follow these 4 steps to get your Facebook Business Manager ad account up and running.

Setting up Facebook Business Manager and Ad accounts are quick processes that could leave you wanting to smash your computer, if you don’t have proper guidance. We wrote this guide, so you don’t have to experience the same nuanced issues as countless advertisers before you…

Below are the 3 steps that we’re going to cover to leave you with a fully functioning Business Manager and Facebook Ad account:

  1. Create a Facebook Business Manager
  2. Add a Facebook Page to your Business Manager
  3. Add a Facebook Ad Account to your Business Manager

STEP 1: CREATE A FACEBOOK BUSINESS MANAGER

Facebook Business Manager is the hub for managing all of your Facebook assets and campaigns. To create a Facebook business manager, visit business.facebook.com and select Create an Account.

When you’re asked to log in, you will log in under your personal Facebook account. If you don’t have a personal Facebook account you can create one at facebook.com/r.php.

STEP 2: ADD A FACEBOOK PAGE TO YOUR BUSINESS MANAGER

When creating a Business Manager, it will prompt you to Add or Create a Page. Your page will be the face of your business on Facebook. You can use your page to share organic posts and will also need one to create paid ads.

If you’re not prompted to create or add a Page during the setup process, follow these steps:

  1. Click the Gear Icon to navigate to Business Manager Settings
  2. Under the Accounts dropdown select Pages
  3. Click +Add and select Add a Page or Create a New Page

STEP 3: ADD A FACEBOOK AD ACCOUNT TO YOUR BUSINESS MANAGER

Now that your page is set up, you’ll be able to create an ad account. The process is similar to creating a page:

  1. Click the Gear Icon to navigate to Business Manager Settings
  2. Under the Accounts dropdown select Ad Accounts
  3. Click +Add and select Add a Page or Create a New Page

Congrats, you have now set up a Business Manager, Facebook Page, and Ad Account for your business. You’re now ready to start bringing in new customers!

Looking to start advertising with Sprague Media? Follow the setup and account linking process we’ll send you. If you have any questions about how to set up your account, don’t hesitate to reach out to [email here]. We’re here to help!

how to drive ecommerce sales using facebook ads

How to Drive eCommerce Sales Using Facebook Ads

ECOMMERCE SALES MADE AMAZON WHAT IT IS TODAY

The reason?

No, it’s not technology…

Buyer’s habits have changed to a point of no return.

More and more people avoid hours stuck in traffic, long lines at the supermarket or retail store, and all the not-so-fun aspects of the usual buying experience.

Who can blame them?

According to Statista, in 2021 over 2.14 billion people worldwide are expected to buy goods and services online.

Facebook and Instagram know it well.

Long gone are the days where being noticed on Facebook was “free”.

It’s never been, really.

Posting might be free, but what about the time dedicated to build an effective Facebook strategy? And the time to create those posts, share, comment, testing, analyzing…?

But that’s a topic for another day.

Facebook’s pay-to-play policy is more alive than ever, and the businesses making it BIG are leveraging the potential of Facebook and Instagram ads to promote their products and drive more sales than ever.

Research has shown that social media drives purchasing decisions.

An e-store that sells your products 24/7 sounds exciting.

In fact, it is!

…until time goes by without the amount of sales you’d like to see – if any at all.

You’re eCommerce store alone won’t do the trick.

And unless you’re willing to wait months, or YEARS, to see cash-flow, organic social media posts won’t do it either.

How much longer will you wait to drive sales to your eCommerce business with Facebook and Instagram?

If you’re ready to stop treating your website as a physical store -and losing lots of money in the process! – keep reading…

We are recognized as a top E-Commerce Design & Development Company on DesignRush

How to drive eCommerce sales using Facebook Ads

STRATEGIC SEGMENTATION

Making the most out of Facebook and Instagram advertising goes beyond just using the Business Manager.

The use of a specific tools alone is far from guaranteeing optimal results in your campaign.

A strategic segmentation is what creates the magic.

In a few words, it means know your audience.

Who are most in need with that you offer?

  • What are they looking for?

  • What are they interested in?

  • What’s keeping them up at night?

Attractive copy and graphics can bring eager people to go to your website and buy what you offer, if they see your ad at all…

To put your irresistible offer in front of those willing – and ready – to buy, here’s some aspects to consider in your existing, or future, Facebook ads campaigns:

Location

Do you own a local business, but sometimes get likes and engagement from people overseas?

Whether it’s a retail store, a restaurant, a legal office, targeting people located in your city, and surrounding area increases your chances of getting engagement and business from people across the street!

Take advantage of any events happening locally, like fairs, trade shows, conferences, concerts, and more, that your target audience might be interested in.

If you’ll be there, tell them!

If there’s a raffle or other promotion they can be part of, let them know through Facebook ads.

Your campaign can be even more effective if combined with related organic posts and offline actions like sponsorships and collaborations with other participants.

Contextual messages can also increase exposure and engagement from an audience located in a specific neighborhood, city or county.

For example: if it’s cold or rainy, invite them to buy raincoats and jackets on your online store.

This is something global business don’t have.

Use it to connect with the locals.

Facebook improves campaign segmentation allowing you to target people within a custom mile radius (min. 1-mile).

You can even type your address and people living, working, or visiting that area will be able to see your ad.

Targeting high-end potential customers?

Use your knowledge of a certain area or city, and specify neighborhoods or sectors they visit frequently.

Which places would they like to visit in the city?

Think about restaurants, hotels, spas, and more.

See more information about Facebook location targeting here.

Behavior

Facebook has more information about us than we think.

If we like to go out a lot, if we travel often, even if we’re likely to move soon… gold for any advertiser.

Depending on the goals you have for a specific campaign, you can target people that have liked your page, interacted with your e-store, or a product landing page in the last 30, 60, or 90 days.

Especially those that visited the check out page but didn’t complete the purchase.

Have you ever seen Amazon or Ebay ads “following” you throughout your Facebook newsfeed or the through random web banners?

And what about those that purchased at least one of your products lately?

Cross-sell and up-sell can bring more cash to your business.

If they bought a jacket, maybe they need also a sweater, a hat, a pair of boots?

Or, instead, you prefer to give a first-purchase discount to those that just found you on Google or Bing?

Thanks to behavioral targeting, the possibilities to attract more buyers and reinforce the relationship with them after purchase are huge.

Interests

Knowing your target audience means knowing the topics they’re most interested in:

  • Are you trying to attract fashionable women or men?

  • Interested in luxury goods and traveling frequently?

  • Do you target family-oriented millennials learning about marriage and parenting?

Facebook offers a wide and always growing variety of interests to choose from.

They know which posts we engage with most, which links we’re likely to click on, and products we’ll have a tough time saying no to.

No matter what kind of products you sell, Facebook has interests to choose from.

Make sure you know your audience enough to pick wisely in order to optimize your budget use.

Timing

Besides behavior and interests, another aspect you want to consider in any Facebook ads campaign is timing.

Any holidays coming up?

Christmas, Mother’s and Father’s Day, St. Valentine’s, Thanksgiving and more are high season for retail stores.

Hell! GO CRAZY – here’s an awesome resource showing every holiday (yes… there’s one just about every day!)

Whether they sell offline or online, people are busy trying to find the perfect gift.

Give them a hand.

According to Google, 61% of shoppers are open to buying from new retailers during holiday season.

So if reaching a new audience and attracting more customers is among your plans, you better create Facebook ads campaigns that reach those people.

And what about those non-official, fun holidays, like National Dog Day, Black Cat Day, Siblings Day, Workaholic Day or even Plan a Solo Vacation Day?

Make sure to include those days in your content marketing strategy, and plan Facebook ads campaigns accordingly.

More than one dog or black cat owner, sibling and workaholic in need of a vacation will be grateful!

How can you tackle the “low seasons“?

There are birthdays and anniversaries throughout the year, so new product launches, promotions and discounts will be welcomed.

Life Events

Big life changes require investments, so here’s another powerful way to attract new customers to your online store.

You can target engaged people, recently married, parents of young children, even their friends!

They have a lot of things to think about, so if they need ideas for gifts, children toys and other supplies, or a new home, they keep your business in mind to fulfill their needs.

VIDEO

Go to your Facebook feed right now.

What do you see?

Besides family and friends publications, it’ll be loaded with videos from mainstream media and blogs.

Coincidence?

Far from it.

It’s known that in the last years, Facebook has reduced dramatically the reach of organic posts, but with videos the story is different – especially videos uploaded to the platform.

Since Facebook treats YouTube videos as any other link, Facebook native videos have up to 86% higher reach.

That’s not all: another study found that Facebook videos got 477% more shares and 530% more comments!

It’s not hard to tell why Facebook awards their native content.

That being said, what are you waiting for to leverage video in your content marketing and Facebook paid campaigns?

One must is using video to inspire your audience.

60% of shoppers say they have made buying decisions after getting ideas and inspiration from online videos.

Here’s more to understand how videos perform on Facebook.

STORIES

Although stories are a recent addition to Facebook and Instagram experience, they’re quickly getting their share in users’ preferences.

As of June 2018, 400 billion users watched Instagram stories on a daily basis.

That’s not all: According to Ad Espresso, story Ads increase ad recall, purchase intent, message association and, of course, CTR.

These statistic are based on Instagram, so in the Facebook Ads Manager you can set up your campaign to include Instagram Stories into the mix.

And get ready for more branding, engagement, and sales.

OPTIMIZED LANDING PAGES

Ok, your Facebook Ads campaigns are properly segmented, you’re using videos and stories to connect with your target audience, and there are clicks.

Lots of them if you’re doing things right.

But not as many conversions.

People visit your store and product pages, but they don’t buy.

Some of those reasons might be out of your control – limited budget, personal taste, etcetera – but there are things you can do to improve customer’s buying experience.

Like an optimized landing page.

  • Is it easy for the customer to find what she’s looking for?

  • Titles, subtitles, descriptions and product specs are easy to read and understand?

  • Do the pics reflect the quality of your products or, instead, they look pixelated and unprofessional?

  • Are Call to Actions (CTA) easy to see?

  • Is the pricing and shipping information clear?

Remember, you’re trying to earn their trust so they feel confident enough to buy.

If your website doesn’t look professional, they’ll just come back to the search results and click on the next link.

And all the hard work put into your campaigns will be lost.

To prevent that, make sure you invite the right people to the party (Facebook ads), and once they say yes, they find a clean and enjoyable environment to connect with you.

Through email marketing and lead nurturing, you can keep the conversation going.

Emails in their birthdays, abandoned carts automated sequences, or when they have over 6 months without buying another product, all these are opportunities to keep on their radar and raise their interest in what you offer.

RETARGETING CAMPAIGNS

In a traditional store, if a customer left without buying, the sale was lost – forever?

Most likely.

That’s not the case with eCommerce, and with Facebook as your ally how many more buyers would return to your website to complete the purchase?

Some came, saw and bought.

Others might come, see and leave.

But you can bring them back with retargeting campaigns.

You might remember being “followed” around the world wide web with products you checked recently, but didn’t buy.

Between the interest and the buying process, life can get in the way.

Here’s a shocking number: 72% of buyers tend to abandon their shopping carts without completing the purchase.

Image how much more cash would a retargeting campaign bring to your business.

According to Neil Patel, through retargeting campaigns you can remind someone who visited a specific product page, promote cross-sells and upsells, promote discounts as incentive to complete the purchase, related product categories, and show ads to people when they’re on a mobile device.

With retargeting, you add another touchpoint in the relationship so you’re bringing those people from the top (cold audience) to the bottom (hot lead) of your sales funnel.

Reminders, special promotions and content that offers additional value can help them to come back when they’re ready.

With internet and reviews, customers take their time to research before buying new products online. Especially high value products.

So as an eCommerce owner, ensure you reach them and provide the information needed to gain their trust and encourage them to buy.